Asia-Pacific Online Survey Software Market Size, Share & Trends Analysis Report By Product (Enterprise Grade, and Individual Grade), By Deployment, By Application, By Enterprise Size, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Online Survey Software Market is expected to witness market growth of 14.5% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Online Survey Software Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $774.5 million by 2031. The Japan market is registering a CAGR of 13.8% during 2024-2031. Additionally, the India market is expected to showcase a CAGR of 15.3% during 2024-2031.



The adoption of this software has been influenced by several factors that enhance its accessibility and effectiveness. Many organizations adopt this software due to its user-friendly interfaces, allowing non-technical users to easily create, distribute, and analyze surveys. This accessibility encourages widespread use across departments. The transition to this software offers a more economical solution than traditional paper surveys, reducing printing and distribution costs. Many businesses find the return on investment (ROI) favourable due to increased response rates and valuable insights.

Organizations are increasingly adopting online survey tools for their ability to collect data quickly. This speed is crucial for businesses needing timely feedback for decision-making, especially in fast-paced environments. The rise of remote work and operations has led to an increased adoption of this software. Organizations can easily reach dispersed respondents, making it possible to gather insights from a diverse audience.

The rapid expansion of the BFSI sector in Asia-Pacific, particularly in India, is significantly influencing the growth of this market. India’s banking sector has been recognized globally for its stability and resilience. Between FY 2016 and FY 2021, the percentage of individuals with bank accounts surged from 53% to an impressive 78%. This remarkable increase illustrates the growing financial inclusion in the country, which is bolstered by a robust network of over 160,000 bank branches, translating to approximately 15 branches for every 100,000 people. The rise in online retail sales in China creates fertile ground for the growth of this market. As e-commerce platforms expand, businesses are increasingly reliant on consumer feedback to improve their services and products. Online survey software provides an effective tool for gathering this feedback, offering insights into consumer preferences, purchasing behaviours, and satisfaction levels. Thus, the expansion of the BFSI sector and increasing online retail sales in the region are driving the market's growth.

List of Key Companies Profiled

• Google LLC
• Zoho Corporation Pvt. Ltd.
• Alchemer LLC
• Qualtrics, LLC (Silver Lake Technology Management, L.L.C.)
• Typeform
• SurveyMonkey Inc. (STG Partners, LLC)
• Sogolytics LLC
• QuestionPro Inc.
• Formstack LLC
• Medallia Inc.

Market Report Segmentation

By Product

• Enterprise Grade
• Individual Grade

By Deployment

• Cloud
• On-Premise

By Application

• Retail
• BFSI
• Medical & Media
• Education & Public Sector
• Automotive
• Airline & Travel
• Other Application

By Enterprise Size

• SMEs
• Large Enterprises

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific