Professional Hair Care Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Professional Hair Care Market was valued at USD 20.2 Billion in 2023, and is expected to reach USD 29.9 Billion by 2029, rising at a CAGR of 6.80%. The global professional hair care market represents a robust and dynamic segment within the beauty and personal care industry, characterized by a diverse range of products and services tailored specifically for salon use and professional haircare. This market encompasses a multitude of offerings catering to the unique needs of hairstylists, salons, and discerning consumers seeking high-quality hair treatments and services.

The global professional hair care market is a multifaceted sector comprising an extensive range of products and services designed for salon professionals and their clients. It includes hair coloring, styling, treatments, hair care products, tools, and equipment used exclusively within salon settings. Several factors drive the growth of the professional hair care industry, including evolving fashion trends, increased consumer awareness, rising disposable incomes, and the growing demand for innovative and specialized hair treatments and services.

As per the National Hair & Beauty Federation (NHBF), the hair, beauty, and barbering industry consists of approximately 48,000 establishments, primarily comprising small and micro enterprises situated in various UK high streets, towns, and cities. This sector plays a significant role in the UK economy, with a total expenditure of Euro 4.6 billion on services and consumer purchases, amounting to Euro 24.5 billion across the entire sector in 2023. Salon enterprises are predominantly led by female entrepreneurs and provide valuable employment opportunities to 257,000 individuals across the UK, with more than half of them aged between 18 and 35.

Key Market Drivers

Consumer Demand for Specialized Hair Care Solutions

One of the primary drivers of the global professional hair care market is the increasing demand for specialized solutions catering to diverse hair care needs. Consumers worldwide seek professional-grade products and treatments to address specific hair concerns such as damage repair, scalp health, hair loss prevention, color protection, and styling requirements.

This demand stems from evolving lifestyle choices, environmental factors, and styling preferences, leading consumers to prioritize high-quality products that offer effective solutions. As individuals become more conscious about the health and appearance of their hair, there is a growing inclination towards seeking expert-recommended solutions, driving the demand for professional hair care products and services.

The market responds by offering a wide array of specialized products such as shampoos, conditioners, serums, treatments, and styling aids formulated with advanced technologies, active ingredients, and salon-quality formulations. Brands invest in research and development to create innovative solutions, meeting the diverse needs of consumers and establishing a competitive edge in the market.

Rising Consumer Awareness and Adoption of Sustainable Practices

Another significant driver in the global professional hair care market is the increasing awareness and adoption of sustainability practices among consumers. With a growing focus on environmental impact and ethical considerations, consumers are seeking hair care products that align with their values of sustainability, cruelty-free production, and eco-consciousness.

Cosmetics, including cleansing conditioners, are subject to regulation by the FDA, which operates under the jurisdiction of the Federal Food, Drug, and Cosmetic Act (FD&C Act) as well as the Fair Packaging and Labeling Act. According to these regulations, cosmetic products and their ingredients, excluding color additives, are not subject to FDA approval prior to market release. However, it is mandatory for cosmetics to be accurately labeled and free from adulteration.

This shift in consumer preferences has influenced brands to develop environmentally friendly formulations, utilize recyclable packaging, and adopt sustainable sourcing and manufacturing processes. There is a rising demand for products free from harsh chemicals, parabens, sulfates, and artificial fragrances, driving the market towards cleaner, greener, and more ethical product offerings.

Brands are actively promoting transparency in their production processes, emphasizing natural and organic ingredients, and obtaining certifications to validate their commitment to sustainability. Consumers increasingly favor brands that demonstrate social responsibility and environmental stewardship, leading to a surge in demand for eco-friendly professional hair care products.

Influence of Social Media and Digital Platforms

The influence of social media and digital platforms serves as a significant driver shaping the global professional hair care market. Social media platforms have become powerful marketing tools, allowing brands to engage directly with consumers, showcase product efficacy through influencers, and create trends that impact consumer choices.

Platforms like Instagram, YouTube, TikTok, and beauty forums serve as spaces where trends in hair care, styling techniques, product reviews, and expert recommendations are widely shared and followed. Consumers are exposed to a plethora of hair care content, influencing their purchasing decisions and driving demand for products featured by influencers and trusted sources.

Brands leverage these platforms for marketing campaigns, educational content, tutorials, and user-generated content, fostering brand engagement and loyalty among consumers. The instant accessibility of information and product reviews on digital platforms significantly shapes consumer perceptions, driving the demand for professional hair care products endorsed by influencers and experts.

Key Market Challenges

Shifting Consumer Preferences and Demands

Consumer preferences within the professional hair care market are continuously evolving. One of the primary challenges faced by industry players is keeping pace with these shifting preferences. Today's consumers seek more than just effective hair care solutions; they prioritize sustainability, natural ingredients, and personalized products that cater to their unique hair needs. This shift in demand towards eco-friendly, ethically sourced, and personalized hair care products presents a challenge for traditional market offerings that may not align with these evolving preferences.

Brands must innovate and reformulate their products to meet these changing demands, incorporating sustainable practices, clean ingredients, and customization options. However, this requires significant investment in research, development, and adaptation to new manufacturing processes, posing challenges for established brands accustomed to conventional formulations and production methods.

Competitive Market Landscape and New Entrants

The professional hair care market is highly competitive, with established brands facing intensified competition from emerging players and new entrants. The rise of indie brands and direct-to-consumer (DTC) models challenges the market dominance of traditional brands. These emerging players often leverage digital marketing, social media, and influencer collaborations to swiftly connect with consumers, disrupting the market landscape and capturing market share.

The challenge for established brands lies in remaining innovative, agile, and adaptable to the changing market dynamics while preserving brand loyalty and reputation. To counter this challenge, traditional brands must embrace digital strategies, foster agility in product development, and establish meaningful connections with consumers to maintain their relevance in an increasingly crowded market.

Regulatory and Compliance Standards

Compliance with regulatory standards and evolving legislation in various regions poses a significant challenge for the professional hair care market. As consumers become more conscious of the ingredients used in hair care products, regulatory bodies have tightened standards regarding ingredient safety, product labeling, and environmental impact.

Meeting these regulatory standards often requires significant adjustments in product formulations, testing procedures, and packaging, which can pose challenges for manufacturers in terms of both time and cost. Additionally, differing regulatory standards across regions or countries necessitate brands to navigate a complex landscape, ensuring compliance with diverse sets of regulations.

Key Market Trends

Sustainable and Natural Ingredients

A prevailing trend in the professional hair care industry is the increasing demand for products formulated with sustainable and natural ingredients. Consumers are more conscious of the impact of chemicals on their hair and the environment, leading to a shift towards products that prioritize natural, organic, and eco-friendly formulations.

Brands are responding by reformulating their products to exclude harsh chemicals like sulfates, parabens, and silicones, replacing them with botanical extracts, essential oils, and plant-based ingredients known for their nourishing and strengthening properties. Natural ingredients like argan oil, coconut oil, shea butter, and aloe vera are gaining popularity due to their moisturizing, conditioning, and protective benefits for hair.

This trend is not only driven by consumer preferences but also by a growing emphasis on sustainability and ethical practices within the industry. Brands are focusing on eco-friendly packaging, recyclable materials, and responsible sourcing to align with the increasing demand for sustainable hair care options.

Digital Transformation and Personalization

The rise of technology and digital platforms has revolutionized the way consumers interact with professional hair care brands. Digital transformation has enabled personalized experiences, allowing consumers to access tailored recommendations, consultations, and solutions for their specific hair concerns.

Brands are leveraging AI-powered tools, mobile apps, and online platforms to offer virtual consultations, diagnostic tools, and personalized product recommendations based on individual hair types, textures, and styling preferences. This trend caters to the growing demand for customized solutions in the hair care market, providing consumers with a more tailored and engaging experience.

Moreover, the influence of social media and influencer marketing has amplified consumer awareness and brand engagement. Consumers are exposed to a myriad of hair care tips, tutorials, and product reviews, influencing their purchasing decisions and driving the demand for products endorsed or recommended by influencers.

Inclusivity and Diversity

A significant shift in the professional hair care market is the growing emphasis on inclusivity and diversity. Brands are recognizing the diverse needs of consumers with different hair textures, ethnicities, and cultural backgrounds, aiming to offer a more comprehensive range of products that cater to a diverse customer base.

There is a rising demand for products specifically designed for curly, coily, or textured hair, addressing the unique needs and styling requirements of individuals with diverse hair types. This trend reflects a shift towards celebrating natural hair textures and embracing individuality, moving away from the traditional one-size-fits-all approach in hair care.

Brands are actively engaging in product development, marketing campaigns, and brand messaging that celebrate diversity and inclusivity. This includes showcasing a wider representation of hair types in advertising, launching specialized product lines, and collaborating with influencers and experts from diverse backgrounds to ensure representation and authenticity.

In conclusion, these trends - focused on sustainability and natural ingredients, digital transformation and personalization, as well as inclusivity and diversity - are reshaping the landscape of the global professional hair care market. Brands that adapt and align with these evolving consumer preferences and market dynamics are poised to thrive and meet the diverse needs of consumers seeking innovative and personalized hair care solutions.

Segmental Insights

Type Insights

Hair coloring stand as a cornerstone within the expansive landscape of the global professional hair care market, wielding substantial influence and holding a significant share due to several key factors that have propelled its widespread adoption and market dominance.

Consumer Preference and Fashion Trends: Hair coloring has become an integral part of self-expression and fashion. Consumers across various demographics seek hair color treatments to reflect personal style, follow trends, experiment with new looks, and express individuality, thus driving the demand for professional hair color services.

Diverse Color Palette and Options: The professional hair care market offers a vast array of hair color shades, from vibrant hues to subtle tones, catering to diverse consumer preferences. The availability of an extensive color palette allows for customization, meeting the specific demands of consumers seeking personalized color solutions.

Technological Advancements and Formulations: Continuous advancements in hair color technology have led to innovative formulations that offer superior results while minimizing damage. Professional hair color products now incorporate advanced ingredients that provide long-lasting color, enhanced vibrancy, and improved hair health.

Salon Expertise and Professional Services: Consumers often rely on professional salons for hair coloring services due to the expertise of trained stylists. The skills and knowledge of salon professionals in color theory, application techniques, and product selection ensure optimal results, fostering consumer trust in professional hair coloring services.

Rising Beauty Consciousness and Wellness Trends: The growing emphasis on personal grooming, beauty consciousness, and self-care has led consumers to prioritize professional hair color treatments as part of their beauty routines. Hair coloring is perceived as a means to enhance appearance and boost confidence.

Influence of Social Media and Celebrities: Social media platforms and influencers significantly influence beauty trends, including hair color styles and transformations. Celebrity endorsements and social media influencers showcasing various hair color trends inspire consumers, driving the desire for professional hair coloring services.

Age-Defying and Cosmetic Enhancement: Hair coloring also addresses cosmetic concerns related to aging, such as gray coverage or dullness. Consumers seek professional hair color treatments to achieve youthful-looking hair, covering grays, and maintaining a vibrant appearance.

Market Innovation and Product Diversity: The professional hair care market continually introduces innovative hair color products, such as ammonia-free dyes, semi-permanent colors, balayage techniques, and organic/natural formulations. This diverse range of offerings caters to evolving consumer preferences and demands.

Global Market Penetration and Accessibility: The demand for professional hair coloring services transcends geographical boundaries, with a global presence in salons and beauty establishments worldwide. The accessibility and availability of these services contribute to the segment's significant share in the global professional hair care market.

Distribution Channel Insights

The online platform has emerged as a significant player in the Global Professional Hair Care Market, revolutionizing the way consumers access and purchase professional hair care products. This shift towards online channels has been instrumental in reshaping the dynamics of the professional hair care industry, offering convenience, accessibility, and a diverse range of products to both consumers and salon professionals.

Expanded Reach and Accessibility: Online platforms have broken geographical barriers, allowing consumers worldwide to access professional hair care products that were once limited to specific regions or salon outlets. This expanded reach has democratized the industry, enabling individuals to explore and purchase a wider array of products conveniently from their homes.

Diverse Product Offerings: Online channels provide an extensive range of professional hair care products, catering to various hair types, concerns, and styling needs. Consumers can explore a multitude of brands, formulations, and specialty products, empowering them with choices that align with their specific requirements.

Convenience and Time Efficiency: The convenience of online shopping has transformed the professional hair care market. Customers can browse, compare, and purchase products at their convenience, saving time and eliminating the need for physical visits to salons or stores. This convenience is particularly advantageous for busy consumers seeking efficient shopping experiences.

Educational Resources and Reviews: Online platforms offer a wealth of information through product descriptions, tutorials, user reviews, and expert recommendations. Consumers can access educational resources to understand product benefits, usage techniques, and customer experiences, aiding informed purchase decisions in the realm of professional hair care.

Direct-to-Consumer Engagement: Brands and manufacturers utilize online platforms to engage directly with consumers. This direct engagement fosters brand loyalty, allows for personalized recommendations, and facilitates communication regarding product queries or concerns, enhancing the overall consumer experience.

E-commerce and Salon Professional Access: Online platforms cater not only to individual consumers but also to salon professionals seeking professional-grade hair care products in bulk. E-commerce platforms provide a seamless ordering process, discounts for bulk purchases, and easy access to a wide range of professional products required in salon settings.

Regional Insights

North America stands as a significant contributor to the global professional hair care market, wielding considerable influence and holding a substantial share due to several key factors that distinguish its impact in this thriving industry.

Innovation and Product Development: The region is renowned for its robust innovation and constant product development within the professional hair care sector. North American brands continuously pioneer new formulations, cutting-edge technologies, and specialized treatments, catering to the diverse needs of consumers and salon professionals.

Advanced Salon Infrastructure: North America boasts a well-developed salon infrastructure with a vast network of salons, spas, and beauty professionals. This extensive infrastructure fuels the demand for professional-grade hair care products and services, underlining the region's pivotal role in driving the market.

Consumer Awareness and Demand: North American consumers exhibit a heightened awareness of hair care products and treatments, emphasizing the importance of quality, efficacy, and salon-exclusive solutions. The region's consumers actively seek professional recommendations and invest in premium hair care products, contributing significantly to the market's growth.

Technological Advancements and Trends: Technological advancements and emerging trends in hair care, including organic and natural formulations, innovative hair treatments, and sustainable product options, find significant traction within the North American market. This alignment with evolving consumer preferences propels the region's share in the global professional hair care market.

Market Presence of Leading Brands: North America hosts a plethora of leading international and domestic brands specializing in professional hair care. These brands emphasize research-backed formulations, salon-exclusive products, and partnerships with stylists, cementing their influence and market presence within the region.

Celebrity Endorsements and Influencer Culture: The region's vibrant celebrity culture and influencer marketing play a pivotal role in shaping consumer choices and preferences. Endorsements by celebrities and influencers, coupled with their active promotion of salon-grade products, significantly impact consumer purchasing behavior in North America.

Emphasis on Salon Experience: North American consumers place high value on the salon experience, seeking professional advice, and relying on salon treatments for their hair care needs. This inclination towards professional expertise encourages the adoption of specialized and premium hair care solutions available in salons.

Key Market Players

• L'Oréal S.A.
• Henkel AG & Co. KGaA
• The Procter & Gamble Company
• Unilever PLC
• Kao Corporation
• The Estée Lauder Companies Inc.
• The Avon Company
• Revlon Consumer Products LLC
• Mascolo Limited
• Shiseido Company, Limited

Report Scope:

In this report, the global professional hair care market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Professional Hair Care Market, By Type:

• Hair Colouring
• Shampoos
• Styling Agent
• Straightening & Perming Agent
• Others

Professional Hair Care Market, By Application:

• Business to Business (B2B)
• Business to Consumer (B2C)

Professional Hair Care Market, By Sales Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Salons
• Online
• Others

Professional Hair Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global professional hair care market.

Available Customizations:

Global Professional Hair Care Market report with the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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