Text Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2024-2031- (By Derivatives Coverage, Geographic Coverage and By Company)

The global text analytics market is experiencing robust growth, with the market size estimated at USD 8.42 billion in 2024. Forecasts predict the market to reach USD 35.9 billion by the end of 2031, with a projected compound annual growth rate (CAGR) of 23.0% from 2024 to 2031. Text analytics, a sophisticated approach that processes and derives insights from unstructured text data, plays a crucial role in helping businesses enhance customer insights and optimize decision-making.

Text analytics leverages advanced natural language processing (NLP), machine learning, and statistical methodologies to analyze textual information from various sources, including social media, customer feedback, and news. Key applications such as sentiment analysis, topic modeling, and document classification are driving market growth as businesses increasingly adopt this technology to understand consumer behavior and preferences. The text analytics market accounted for 3.5% of the business analytics market in 2024.

Drivers of Growth

1. Rising Volume of Unstructured Data: The surge in digital interactions generates vast amounts of unstructured data. Text analytics offers organizations a powerful tool to extract valuable insights from data sourced from social media, customer service channels, and internal communications.

2. Advancements in NLP Technology: Innovations in NLP enable improved accuracy and efficiency in processing unstructured data. This development has significantly driven demand for text analytics solutions, enabling enterprises to gain actionable insights in real time.

3. Case Examples of Partnerships: In May 2021, TCS and Microfocus’ Vertica announced a strategic alliance to promote data warehouse modernization through their Unified Analytics Platform. Earlier, in March 2021, Vertica expanded its capabilities by partnering with Dell EMC Elastic Cloud Storage (ECS), supporting hybrid deployment and on-premises data analysis.

Business Opportunities

The United States is a major market for text analytics, largely due to an increasing need for customer insights and substantial investments in big data and artificial intelligence (AI). U.S. companies are utilizing text analytics solutions for customer sentiment analysis and behavior mapping, particularly in light of privacy requirements under the California Consumer Privacy Act (CCPA). In 2023, U.S. text analytics solutions accounted for 19.5% of the global market share.

Regional Outlook

1. North America: Dominates the market with a significant share of 21.8% in 2024, primarily due to high adoption rates of AI and text analytics solutions among companies.

2. Europe: Holds a notable 17.5% market share as companies in the region adopt text analytics for consumer insights and data-driven strategies.

3. East Asia - High CAGR: Japan is leading the text analytics market in East Asia with a CAGR of 15.1%, where industries like retail and finance leverage text analytics to gain customer insights, improve service delivery, and reduce operational costs. China, with its expanding business sector and massive population, held a 14.2% market share globally in 2023, demonstrating high demand driven by a vast data pool.

Category-Wise Insights

1. Solutions: The software segment is the leading solution in the text analytics market, making up 51.6% of the total market value in 2023. Software solutions are popular due to their user-friendly interfaces, cost-effectiveness, and scalability, allowing organizations to seamlessly integrate text analytics without requiring extensive technical expertise.

2. Applications: Text analytics applications span sentiment analysis, risk management, social media monitoring, and business intelligence, with sentiment analysis being one of the most widely adopted solutions.

3. Industry Usage: The retail and consumer packaged goods (CPG) sector holds an 18.4% market share in the text analytics market as of 2023. Retailers and CPG companies rely heavily on text analytics to analyze customer feedback and social media content to improve product offerings and brand strategies.

Competitive Analysis

The text analytics market is highly competitive, with numerous key players and specialized firms offering solutions for various use cases, including sentiment analysis, content categorization, and customer feedback analysis. Some of the prominent companies in this space include:

• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• SAP SE
• Capgemini
• NICE
• SAS Institute Inc.
• TIBCO Software Inc.
• Attivio
• Lexalytics
• Medallia Inc.
• Softweb Solutions Inc.
• Confirmit AS
• MaritzCX
• Basis Technology
• Micro Focus
• bizAmica Software
• Qualtrics
• Kingland Systems
• Sintelix Pty Ltd
• Talkwalker Inc.
• Meltwater

Market Segmentation

The text analytics market can be segmented by solution, application, industry, and region:

By Solution:

• Software
• Services
• Consulting and Advisory
• Support and Maintenance
• Training

By Application:

• Sentiment Analysis
• Risk and Fraud Management
• Social Media Monitoring
• Digital Advertising
• Business Intelligence
• Others

By Industry:

• BFSI
• Healthcare
• Manufacturing
• Retail and CPG
• Hospitality
• Telecommunication
• Others

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)

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