Beauty Supplement Market Overview, 2024-29

The worldwide beauty supplements market has emerged as a fast expanding section of the health and wellness industry, driven by rising consumer awareness of holistic beauty, which includes both exterior appearance and interior health. Beauty supplements gained popularity due to its capacity to treat common concerns such as hair loss, skin ageing, and brittle nails. Initially, standard vitamins such as biotin and collagen dominated the market. However, as research advanced, more sophisticated formulations with specific benefits evolved, including substances like hyaluronic acid, omega-3 fatty acids, antioxidants, and probiotics.

The expanding importance of social media and celebrity endorsements also helped to increase the exposure and attraction of beauty supplements, as customers sought out items that claimed to provide visible, concrete effects. Consumers today are more informed and discerning about the chemicals they consume, looking for products with clean, clear, and effective formulas.

This has resulted in an increase in demand for plant-based, vegan, and cruelty-free supplements, as well as goods containing clinically proven components. Personalised nutrition is a big advance in the beauty supplement sector. Many companies now offer personalised beauty supplements based on specific demands, such as hair strength, skin hydration, or anti-aging.

According to the research report, "Global Beauty Supplements Market Outlook, 2029,", the Global Beauty Supplements market is anticipated to add to more than USD 3.51 billion by 2024-29. These solutions frequently involve DNA testing, blood analysis, or lifestyle questionnaires to create personalised formulae that treat specific concerns.

the Global beauty supplement market is anticipated to grow at more than 8.84% CAGR from 2024 to 2029The worldwide beauty supplements market is competitive, with both established firms and new entrants capitalising on rising demand. Nutrafol, Hum Nutrition, Vital Proteins, The Beauty Chef, SugarBearHair, and OLLY are among the market's leading players.

These brands are well-known for focussing on specific cosmetic concerns like hair growth, skin elasticity, and nail strength. Collaborations are also contributing significantly to the growth of the beauty supplement market. Many beauty supplement firms have created collaborations with cosmetic companies, wellness influencers, and even dermatologists to create products that combine exterior and internal approaches to beauty. Europe and North America are the key markets for beauty supplements, but Asia-Pacific, particularly Japan and South Korea, is experiencing tremendous expansion. Japan has long been a pioneer in the beauty supplement sector, with sophisticated consumers who want ingestible beauty products.

As a result, Japanese beauty supplements are widely exported over the world. In terms of suppliers, many of the raw ingredients used in beauty supplements, such as plant extracts, vitamins, and minerals, come from biodiverse places such as South America and Africa. During the pandemic, there was a heightened focus on immune health and overall well-being, which sparked an interest in supplements that could provide both beauty and health benefits.

Market Drivers

Supplement Formulation Innovations : Consumer demand for clean, effective, and transparent ingredients has generated substantial product formulation innovation in the beauty supplement sector. Plant-based, vegan, and cruelty-free supplements, as well as personalised beauty supplements tailored to individual needs, have piqued the interest of health-conscious customers.

Growth in E-Commerce and Digital Platforms: The proliferation of e-commerce and social media platforms has had a significant impact on the growth of the beauty supplements business. Many firms have used direct-to-consumer sales methods and social media marketing strategies to reach a worldwide audience. Platforms such as Instagram and TikTok have enabled firms to harness influencer marketing, resulting in increased product visibility and consumer trust.

Market Challenges

High competition and market saturation: The beauty supplements market is getting increasingly congested, with both established businesses and newcomers competing for market share. The increased competition makes it difficult to differentiate items and develop brand loyalty. According to Grand View Research, small and medium-sized businesses struggle to compete with larger brands that have greater marketing and R&D resources.

Consumers Are Sceptical About Efficacy: Despite rising demand, some consumers are sceptical of beauty supplements' usefulness, especially in the absence of scientific evidence or instant observable results. The lack of long-term clinical trials for some substances may cause customer reticence to accept these goods. Brands must engage in clinical research and transparency to gain consumer trust and overcome scepticism.

Market Trends

Clean Label and clarity: Consumers are increasingly demanding clarity from beauty supplement companies about the substances used in their products. Clean-label supplements, which are free of artificial ingredients, preservatives, and allergies, are becoming increasingly popular as customers prioritise items that support their health and the environment.

Probiotic Supplements for Skin Health: As research into the relationship between gut health and skin disorders develops, probiotic supplements are becoming increasingly popular in the beauty supplement market. These products claim to promote skin health by fostering a healthy gut microbiota, which can help with inflammation, acne, and other skin problems.

Collagen supplements are currently leading the worldwide beauty supplement industry, owing to broad consumer awareness of collagen's role in improving skin elasticity.

This dominance is partly due to broad consumer awareness of collagen's significance in increasing skin suppleness, minimising wrinkles, and enhancing overall skin health. Collagen is a naturally occurring protein in the body, and its production declines with age, resulting in visible indications of ageing as wrinkles and drooping skin. The growing demand for anti-aging products, particularly among ageing populations in North America and Europe, has cemented collagen's position as the leading supplement in the cosmetic industry. Another important aspect in collagen's leadership is its innovation in delivery methods, including as powders, beverages, and capsules, which cater to a diverse variety of consumer tastes.

Collagen supplements are simple to incorporate into regular activities, increasing their attractiveness. Furthermore, the introduction of marine and plant-based collagen substitutes has broadened the product offering, attracting customers with diverse dietary preferences, including vegans. Leading domestic beauty supplement firms include Vital Proteins in the United States, Shiseido in Japan, Meiji in Japan, and Amway internationally. These companies have created significant market positions by producing novel collagen-based products, frequently coupled with rigorous marketing techniques that highlight both the efficacy and lifestyle benefits of their solutions.

Powder forms now dominate the worldwide beauty supplement market due to their popularity and consumer desire.

Several factors contribute to this trend, including versatility, convenience of use, and the potential to integrate readily into a wide range of food and beverage applications. Powders may be blended into smoothies, juices, and yoghurts, making them an easy choice for consumers looking to improve their beauty habits without making major lifestyle changes. The versatility in dosage and customisation choices appeals to consumers who are more concerned with personalised nutrition. Furthermore, powder supplements frequently allow for larger concentrations of active components, such as collagen, vitamins, and antioxidants, than tablets or capsules.

This efficacy makes them more appealing, especially to individuals looking for noticeable beauty results like increased skin suppleness and moisture. Vital Proteins, noted for its collagen powders, and Alani Nu, which sells a variety of beauty-focused powdered supplements, are two of the market's leading players. Other notable brands include Organifi and Garden of Life, which emphasise clean, organic components in their powder formulas to meet the growing demand for health-conscious beauty products.In contrast, while tablets and capsules provide ease and exact dosing, they may be less appealing to consumers who prefer not to ingest pills or seek multipurpose solutions. Liquid supplements provide advantages, such as faster absorption rates, but they sometimes come with shorter shelf life.

Skin care is currently the leading section of the global beauty supplements market, owing to increased consumer awareness of skin health.

This dominance can be ascribed to a number of causes, including increased consumer knowledge of skin health, the growing prevalence of skin issues such as acne, hyperpigmentation, and signs of ageing, and an increase in desire for holistic beauty treatments. Skin care supplements, particularly those containing collagen, hyaluronic acid, vitamins (particularly Vitamin C), and antioxidants, are extremely popular due to their scientifically proven benefits for improving skin look and health. As customers become more aware of the importance of skin nutrition, they seek solutions that guarantee noticeable results.

Leading firms in the skin care supplements market include Nutrafol, which is known for its science-backed formulations focused at improving hair and skin health, and Vital Proteins, which has grown in popularity for its collagen-based products. Other well-known brands include SkinCeuticals, which has expanded into the supplement market, and Hum Nutrition, which focusses on skin-enhancing substances that encourage a holistic approach to beauty.

These companies use effective marketing techniques that emphasise quality and efficacy, allowing them to acquire a sizable piece of the rising skin care supplement industry. Furthermore, the rise of social media influence, particularly on platforms such as Instagram and TikTok, has increased the visibility of skin care supplements. Influencers and beauty professionals frequently advocate these items as necessary components of regular beauty routines, which increases customer interest.

Online sales channels now dominate the worldwide beauty supplement market in terms of growth and consumer desire.

Consumers are increasingly turning to online platforms for convenience, a wider product range, and the chance to read reviews and conduct research prior to making purchases. Online purchasing gives you access to a large range of beauty supplements from various brands, typically at cheap prices. According to Statista, online sales of beauty supplements are predicted to expand at a rapid pace, cementing e-commerce's position as the dominant sales channel. The popularity of online shopping is being boosted by the rise of social media marketing and influencer collaborations. Many firms use platforms like Instagram and TikTok to connect with their target customers directly.

Amazon, which dominates the e-commerce sector, as well as brand-specific websites such as Vital Proteins and Hum Nutrition, which allow direct access to their products, are among the industry leaders in online beauty supplements. These companies efficiently use digital marketing methods to attract traffic and engage customers, allowing them to capture a sizable portion of the online beauty supplement market. Pharmacies and drugstores are frequently visited for health-related products, however they may not stock the wide choice of cosmetic supplements offered online. Supermarkets and hypermarkets provide convenience, but they usually focus on mainstream products rather than specialised beauty supplements.

In the global market for beauty supplements, the Asia-Pacific area, due to the deeply ingrained cultural emphasis on wellness and beauty.

In the global market for beauty supplements, the Asia-Pacific area, especially nations like China, South Korea, and Japan has emerged as the leading force. This leadership is mostly due to the deeply ingrained cultural emphasis on wellness and beauty, as well as growing consumer awareness of the connection between inner beauty and exterior beauty. In Asia-Pacific, the concept of beauty is not limited to an outward component; rather, it is closely linked to general health, giving rise to a holistic approach in which supplements are essential to meeting beauty standards.

For many years, Japan and South Korea in particular have been at the forefront of beauty breakthroughs, setting the standard for cutting-edge skincare products and holistic beauty ideologies that have influenced worldwide beauty trends. The need for beauty supplements has been further fuelled by the region's expanding middle class, urbanisation, and rise in disposable incomes. Premium supplements that promote general skin brightness, healthy hair and nails, and anti-aging effects are now more affordable for a wider range of consumers. The widespread popularity of K-beauty, or Korean beauty, has been a major factor in encouraging the use of beauty supplements.

The emphasis on youthful, clear skin in South Korean beauty standards has led to a rise in the usage of internal skin health-supporting supplements including probiotics, vitamins, and hyaluronic acid. The impact of traditional Chinese medicine (TCM) is noteworthy as well, since TCM substances like pearl powder and ginseng have long been thought to improve skin and are found in many beauty products.

• In 2015, The advent of marine collagen supplements represented a significant shift in the beauty supplement business, with a focus on the benefits of marine sources for skin elasticity and hydration. This innovation became popular among people seeking effective anti-aging therapies.
• In 2017, beauty gummies, which blend important vitamins and minerals with enticing flavours, became a popular trend. This style appealed especially to younger consumers, making beauty supplements more accessible and enjoyable.
• In 2023, As people became more aware of the gut-skin connection, beauty products comprising probiotics and prebiotics were introduced. These products emphasised the importance of gut health in achieving radiant skin, which is consistent with current holistic beauty trends.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.