South America Beauty Supplement Market Outlook, 2029

The beauty supplement business in South America has grown dramatically over the last two decades, driven by increased consumer awareness of holistic beauty remedies. Throughout the 2010s, South American consumers prioritised beauty from within, shifting away from exterior cosmetic applications. This tendency, fuelled by increased disposable incomes and urbanisation, drove expansion in the beauty supplement market. Local businesses began adding native ingredients such as açaí, camu-camu, and guarana, leveraging the region's biodiversity. Lockdowns interrupted the supply chain for beauty supplements, as they did in many other industries, impacting both manufacturing and distribution.

However, consumer behaviour changed significantly during the pandemic. With prolonged home isolation, decreased social interactions, and greater time focused on personal well-being, many customers turned to health and cosmetic items maintain their physical appearance and emotional wellness. Collagen supplements, biotin, and skin hydration products all experienced considerable growth as customers sought supplements that may improve both their health and beauty. Brands have utilised the antioxidant characteristics of açaí berries, the high vitamin C content of camu-camu, and the energy-boosting advantages of guarana.

These superfoods, which were formerly taken in foods or beverages, are now being combined into capsules, powders, and liquid supplements intended to promote skin radiance, hair strength, and general vitality. With advances in health technology and personalised nutrition, some companies now provide DNA-based analysis to create customised supplement regimens. These advances are part of a larger worldwide trend of customising beauty and wellness goods to match the specific demands of individual consumers based on genetics, lifestyle, and health goals.

According to the research report, "South America Beauty Supplements Market Outlook, 2029,", the beauty supplement business in South America is anticipated to add to more than USD 260 Million by 2024-29. The beauty supplement market in South America is dominated by a few main players. Nutrends and Sanavita from Brazil are local market leaders, offering a range of collagen, hair, skin, and nail supplements. International brands such as Nature's Bounty, Nutrafol, and Hum Nutrition have also established themselves in the region, capitalising on their global reputation for quality and efficacy. Collaborations have been essential in increasing the accessibility of beauty supplements in South America.

Many foreign brands have collaborated with local shops and e-commerce platforms to reach the region's rising consumer base. For example, Hum Nutrition partnered with Brazilian cosmetics boutique Beleza Na Web to grow its presence in the market. Similarly, Nature's Bounty collaborated with pharmacies and online retailers to improve accessibility. Brazil, Argentina, and Chile import a large proportion of their beauty supplements from North America and Europe. Collagen supplements, biotin, and anti-aging formulas are among the most popular imported items. The growing demand for clean, organic, and natural components has resulted in increased imports of speciality ingredients from the United States, Europe, and Asia.

However, the region is also becoming an exporter of beauty supplements, particularly those derived from native superfoods. Brazil has a booming export market for beauty supplements that comprise açaí, camu-camu, and guarana. Local suppliers from Brazil, Argentina, and Chile play an important role in supplying raw materials such as collagen, vitamins, and botanical extracts. Sanavita and Nutrends obtain many of their components locally, including native superfoods.

Market Drivers

Demand for Natural and Organic Products: Another factor driving the South American beauty supplement industry is a demand for natural and organic components. Collagen, vitamins, and botanicals are popular because to their perceived safety and efficacy. The demand for clean-label products free of synthetic ingredients continues to rise.

E-commerce and Online Retail Growth: E-commerce and internet retail platforms have expanded, making beauty supplements more accessible across South America. Consumers may readily acquire beauty supplements online thanks to platforms like Mercado Libre and the emergence of direct-to-consumer business models. This has greatly contributed to the expansion of the market because internet purchasing provides convenience, variety, and the ability to compare products.

Market Challenges

Lack of Standardised rules: One of the most significant issues in the beauty supplement sector is the absence of standardised definitions and rules throughout South America. Each country has its own regulatory system for supplements, which creates uncertainty for both customers and manufacturers. A lack of clear labelling regulations and ingredient rules can also erode consumer trust.

Consumer Scepticism: Despite increased awareness, some consumers are sceptical about the usefulness of beauty supplements. The market is crowded with products that make strong anti-aging or skin-improvement claims but lack sufficient scientific proof to support them. This scepticism provides a problem for organisations that want to build trust and keep customers.

Market Trends

Personalisation: Demand for personalised beauty supplements is on the rise in South America. Consumers want items that address their individual cosmetic demands, such as supplements designed for certain skin types, hair conditions, or age-related issues. This tendency is consistent with the global shift towards personalised health and cosmetic goods.

Collagen Dominance: Collagen supplements continue to dominate the South American market. They are frequently advocated for their ability to improve skin suppleness, moisture, and the appearance of wrinkles. The most prevalent forms of collagen are marine and bovine, with marine collagen gaining favour because of its better bioavailability.

Among the different forms of beauty supplements available in South America, collagen supplements have emerged as the most popular.

Collagen is largely sought for its skin health advantages, notably in terms of suppleness, wrinkle reduction, and hydration. Collagen's popularity in South America has been driven by rising demand for anti-aging products. Hydrolysed collagen is easily absorbed by the body, making it more efficient at promoting skin regeneration. Middle-aged consumers seeking non-invasive beauty treatments are becoming interested in these supplements. Collagen supplements are well-suited to the region's traditional health-conscious eating choices, where natural and functional food trends are prevalent. Among the different forms of beauty supplements available in South America, collagen supplements have emerged as the most popular.

Collagen is largely sought for its skin health advantages, notably in terms of suppleness, wrinkle reduction, and hydration. Collagen's popularity in South America has been driven by rising demand for anti-aging products. Hydrolysed collagen is easily absorbed by the body, making it more efficient at promoting skin regeneration. Middle-aged consumers seeking non-invasive beauty treatments are becoming interested in these supplements. Collagen supplements are well-suited to the region's traditional health-conscious eating choices, where natural and functional food trends are prevalent.

Vitafor, a leading Brazilian supplement manufacturer, offers a variety of health and beauty supplements, including collagen powders and capsules for skin and joint health. Amway's Nutrilite brand has a considerable market presence in South America, particularly for its collagen and multivitamin supplements. The brand is well-known for its scientifically proven formulas. This company specialises in natural health goods, including collagen supplements made exclusively for beauty purposes. Their popularity is growing, owing to consumer faith in local sourcing and manufacture.

Powder is the most popular form of beauty supplement in South America due to its versatility and ease of incorporation into regular routines.

Mixing them into smoothies, juices, or water makes them more convenient and fun to eat than tablets or capsules, which may be perceived as medicinal or less appealing. Many consumers believe that powders have more bioavailability than tablets or capsules. Powdered forms are easily absorbed by the body, especially collagen supplements. Faster absorption rates can lead to obvious beauty benefits, encouraging prolonged use. Collagen, the region's most popular beauty supplement, is mostly available in powder form. Beauty influencers and celebrities in South America routinely promote powdered supplements, making them popular among young and middle-aged consumers.

The visual attractiveness of demonstrating how powders are combined into drinks increases their popularity on platforms such as Instagram. Vitafor is a renowned brand in the South American market, known for its vast line of powdered supplements, which include collagen and protein powder. Its collagen granules are especially famous for promoting skin and joint health. Sanavita provides a variety of beauty and wellness powders, including collagen supplements. Its concentration on high-quality, natural ingredients has helped it secure a large market share. Despite being a global brand, Herbalife's collagen and skin-care powders are popular throughout South America.

Skin care leads the beauty supplement market in South America, owing to a significant consumer desire for beautiful, youthful skin and the treatment of ageing, acne, and pigmentation.

Anti-aging products are becoming increasingly popular among South American customers, particularly in Brazil and Argentina. Skin care supplements comprising collagen, antioxidants, and vitamins (A, C, and E) are popular for maintaining skin suppleness, reducing wrinkles, and improving moisture. Skin care supplements are regularly promoted by social media influencers across the region, with the promise of radiant skin. Endorsements on Instagram and YouTube have increased demand for products that improve skin appearance from within. The concept of "beauty from within" has achieved enormous popularity in South America. Consumers feel that taking supplements can improve skin health more effectively than using topical treatments alone.

This assumption has propelled skin care supplements to the forefront of the market. Sanavita, which is well-known for its broad array of skin care products, including collagen peptides and antioxidants, has established itself as a regional player. The company's emphasis on high-quality ingredients and clean-label goods appeals to consumers seeking effective and natural skin care treatments. This business is well-known for its beauty supplements, particularly collagen-based powders and capsules designed to improve skin elasticity and moisture. Vitafor's products are widely available and well-known for their efficacy.

Skin care supplements dominate South America's beauty supplement market, owing to the region's concentration on anti-aging remedies, the holistic beauty movement, and pervasive influencer marketing. These characteristics have helped to establish skin care as the main segment, with firms such as Sanavita and Vitafor at the forefront of this expanding market.

Pharmacies/Drugstores are the primary channel due to great consumer trust, extensive availability, and a reputation for providing high-quality, regulated items.

Pharmacies and drugstores are seen as trustworthy sources of health-related products throughout South America. Consumers trust these beauty supplement retailers because they frequently align with the regulated nature of pharmacies, providing confidence about product quality, authenticity, and safety. Pharmacies and drugstores are extensively available in both urban and rural locations, making it easy for customers to buy beauty supplements. The channel's appeal is largely due to its simplicity of access. In many South American countries, customers seek guidance from chemists on supplement use, particularly for items with specialised health benefits such as collagen and vitamins.

Pharmacies often prioritise health-related products, which aligns with the growing consumer appetite for supplements that promote both beauty and well-being. Many cosmetic supplements sold in pharmacies, such as collagen, probiotics, and vitamins, are promoted as part of a comprehensive health program. Farmacity is one of Argentina's largest pharmacy chains, and it is heavily involved in the distribution of beauty supplements. Farmacity offers a wide range of beauty supplements, including collagen and vitamins. Drogaria São Paulo, a renowned pharmacy chain in Brazil, offers a wide choice of beauty supplements, including regional and international brands. The company's extensive store network serves a diverse customer base.

RaiaDrogasil, another prominent competitor in Brazil, is well-known for its extensive product line of beauty supplements. This pharmacy chain offers collagen supplements, probiotics, and vitamins for beauty and health-conscious clients. Finally, pharmacies and drugstores dominate the beauty supplement market in South America due to their high consumer trust, accessibility, and regulated approach to health and wellness items.

Brazil is the top country in South America's beauty supplements market, because to a combination of consumer demand, economic theft, and a cultural emphasis on beauty and wellness.

Brazil has a long-standing beauty culture in which looks and personal care are highly valued. This cultural emphasis on appearances creates a considerable market for goods that promise to improve skin, hair, and overall beauty. Collagen supplements, vitamins, and other beauty-enhancing goods are popular among customers who want to improve their appearance from within. Brazil's population of over 200 million people provides a sizable consumer base for beauty supplements. As urbanisation increases, more people become aware of global beauty trends and are prepared to pay on beauty supplements. Brazil's middle class is mostly driving this. Brazil's middle class is fuelling demand due to rising disposable incomes.

Brazil's beauty sector also includes a diverse selection of new items. To meet the growing demand for natural and sustainable beauty supplements, local companies are producing new formulations that include plant-based or bioactive substances. Vitafor and Sanavita are market leaders, supplying collagen and antioxidant-based beauty supplements that meet consumer needs.

Brazil is also in the forefront of developing beauty supplement retail and e-commerce infrastructure. Pharmacies and online platforms like RaiaDrogasil and Farmácia São Paulo offer additional product options, leading to increased sales. Brazil's strong beauty culture, economic heft, and retail infrastructure make it the leading participant in the South American beauty supplement market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.