Asia-Pacific Beauty Supplement Market Outlook, 2029

The Asia Pacific beauty supplements market is a thriving and constantly expanding industry, driven by rising consumer awareness of personal health and wellbeing, as well as a desire for natural beauty solutions. The Asia Pacific beauty supplement industry has its roots in traditional medicinal traditions such as Traditional Chinese Medicine (TCM) and Ayurveda, which have long supported the use of natural substances for health and beauty. However, the current industry for beauty supplements began to emerge in the late twentieth century, propelled by advances in nutraceutical science and the growing impact of Western beauty trends. Collagen supplements became increasingly popular in the early 2000s, especially in Japan and South Korea.

The COVID-19 pandemic has had a significant impact on Asia Pacific's beauty supplement business. Initially, the pandemic caused supply chain disruptions and a brief decrease in consumer expenditure. However, as the pandemic spread, there was a noticeable change in consumer behaviour. With a growing emphasis on health and wellness, consumers began to invest more in immune-boosting and beauty-enhancing supplements.

The use of sustainable and ethically sourced ingredients is on the rise, reflecting consumers' increased environmental conscience. Supplements are becoming more convenient and pleasant as delivery techniques evolve, including candies, powders, and liquid shots. Companies are using data analytics and artificial intelligence to provide personalised supplement plans based on individual needs.

According to the research report "Asia Pacific Beauty Supplements Market Overview, 2029,", the Asia Pacific beauty supplements market is anticipated to grow at more than 10.31% CAGR from 2024 to 2029. The Asia Pacific beauty supplements market is dominated by large global firms and innovative local players. Companies are forging strategic partnerships to capitalise on one other's assets, including R&D expertise, market reach, and brand recognition. Collaborations between beauty supplement makers and technology businesses, for example, allow for the creation of personalised supplement regimens.

Partnerships with e-commerce platforms also help businesses increase their online presence and reach a larger audience. The Asia Pacific area is a major importer and exporter of beauty supplements. Countries such as Japan and South Korea are big exporters, noted for producing high-quality and creative goods. On the other hand, nations such as China and India are big importers, owing to rising demand for beauty supplements among their enormous populations. The Asia Pacific beauty supplements market has a complicated supply chain that includes a diverse variety of companies, from raw material suppliers to manufacturers and distributors.

Companies that specialise in producing high-quality ingredients, such as collagen, vitamins, and herbal extracts, are important providers. These vendors play an important role in guaranteeing the quality and efficacy of the finished products. Contract manufacturers and packaging companies also play an important role in the supply chain, providing the infrastructure and knowledge required to bring products to market.

Market Drivers

Ageing Population: The ageing population in nations such as Japan and South Korea is pushing increasing demand for anti-aging products. Collagen, hyaluronic acid, and antioxidant products are especially popular among elderly consumers who want to keep their skin looking young.

Rising disposable income: Emerging economies such as China and India allows customers to invest more in personal care and wellness items. This includes beauty supplements, which are frequently seen as a premium product category.

Holistic Beauty Trends: The concept of "beauty from within" is gaining popularity, as people seek holistic solutions that address both internal and exterior wellness. This trend drives the market for supplements that promote general well-being.

Market Challenges

Counterfeit Products: The presence of counterfeit products presents a serious difficulty, particularly in nations where intellectual property rights are not strictly enforced. Counterfeit products can erode consumer trust and harm brand reputation.

Consumer Scepticism: Some people are sceptical about the effectiveness of beauty supplements. Potential purchasers may be turned off by a lack of scientific proof or deceptive marketing claims.

High Prices: Beauty supplements are frequently priced at a premium, which might be a deterrent for price-sensitive customers. High production and marketing expenditures contribute to the increased prices of these products.

Market Trends

Personalised Nutrition: The notion of personalised nutrition is gaining traction. Companies are leveraging data analytics and artificial intelligence to provide customised supplement plans based on individual needs. This personalisation improves the efficacy and appeal of beauty supplements.

Clean Label and Sustainability: Consumers are increasingly seeking clean label products made from natural, sustainable, and ethical ingredients. Brands are responding by implementing clear labelling practices and investing in sustainable sourcing programs.

Collagen supplements now have the highest market share and growth in the Asia Pacific beauty supplement market due its reduced symptoms of age.

Collagen supplements are popular due to its well-known benefits for skin health, such as increased suppleness, hydration, and reduced symptoms of age. Collagen is in high demand in nations such as Japan, South Korea, and China, where the concept of "beauty from within" is profoundly embedded in the culture. An increasing corpus of scientific research backs up the efficacy of collagen supplements, which has contributed to consumer trust and sales growth. Furthermore, the Asia Pacific region is home to some of the world's largest collagen manufacturers, which has helped to increase the availability and affordability of collagen supplements.

Companies like as Rousselot (a Darling Ingredients brand) and Nitta Gelatin are prominent players in the worldwide collagen market, particularly in the Asia Pacific area. These companies have invested extensively in R&D, resulting in novel collagen products that meet the different needs of consumers. Other types of beauty supplements, including vitamins and minerals, omega-3 fatty acids, antioxidants, and probiotics, have sizable market shares. Vitamins and minerals are necessary for overall health and well-being, and their demand is being driven by rising consumer awareness of nutritional inadequacies. Omega-3 fatty acids have been linked to improved heart health, skin hydration, and inflammation reduction.

In the Asia Pacific beauty supplement market, tablets and capsules are now the most popular chemical form, due to its ease of use.

Many people choose tablets and capsules because they are convenient and easy to use. They are portable, easy to ingest, and can be easily integrated into regular activities. In addition, tablets and capsules provide precision dosage, ensuring that consumers receive the exact amount of active substances required. Tablets and capsules are widely used in the beauty supplement market due to their convenience and precision. Furthermore, tablets and capsules have a longer shelf life than other forms, making them better suited for transportation and storage in Asia Pacific's diverse climate. They are also more stable, allowing the active substances to keep their potency and efficacy.

This stability is especially crucial for beauty supplements, which frequently include sensitive substances such as vitamins, antioxidants, and probiotics. Blackmores is an Australian firm that provides a variety of beauty supplements in tablet, capsule, and powder form. Their product line includes collagen, vitamins, minerals, and omega-3 fatty acids.

L'Oréal's many brands provide beauty supplements in tablet, capsule, and liquid form. Their goods contain collagen, antioxidants, and omega-3 fatty acids. However, powders and liquids are gaining popularity in the market due to their distinct benefits. Powders are easily blended with food and beverages, giving consumers greater flexibility in how they incorporate supplements into their diets.

Skin care dominates the Asia Pacific beauty supplement market, followed by hair care and nail care due to its quick effects.

Skin care supplements are in high demand since they provide obvious and quick effects. Consumers are frequently more concerned about the appearance of their skin, which is the most obvious indicator of ageing and health. Skin care supplements address a variety of skin issues, including wrinkles, fine lines, hyperpigmentation, and dryness. Collagen, hyaluronic acid, and vitamin C are prominent constituents in skin care supplements due to their established effectiveness and widespread consumer knowledge. Furthermore, the "beauty from within" concept has gained great traction in the Asia Pacific area, as people recognise the importance of nutrition in skin health.

Shiseido, A Japanese cosmetics company that sells a variety of beauty supplements, including skin care products with collagen, hyaluronic acid, and vitamin C. They also offer hair and nail care vitamins. Hair and nail care supplements also have large market share, owing to unique customer concerns. Hair care supplements containing biotin, keratin, and omega-3 fatty acids address concerns such as hair loss, thinning, and dullness. Nail care supplements that contain biotin and collagen are useful for treating brittleness, weakness, and delayed growth. However, the market for hair care and nail care supplements is lower than that of skin care, because these concerns are generally regarded secondary to skin health.

Online channels dominate the Asia Pacific beauty supplement market in terms of sales and growth, due to its consumer preferences.

Online channels are the most popular in terms of sales and growth, followed by pharmacies/drugstores, supermarkets/hypermarkets, and speciality stores. The advent of e-commerce platforms has made beauty supplements more affordable and easy for consumers. Online shopping enables customers to effortlessly compare products, read reviews, and make purchases from the comfort of their own homes. Furthermore, internet platforms can provide a broader selection of products, competitive pricing, and frequent promotions, attracting price-sensitive customers. Alibaba provides a large choice of beauty supplements to consumers in China and across the region via its numerous platforms, including Taobao and Tmall.

A Singapore-based e-commerce platform that is rapidly gaining popularity in Southeast Asia. Shopee has a large assortment of beauty supplements and runs frequent specials to lure customers. Pharmacies and drugstores are particularly important distribution channels for beauty supplements since consumers frequently link these establishments with health and wellness products. Pharmacies and drugstores offer a physical retail environment in which customers can get professional advice, explore products, and make purchases.

Supermarkets and hypermarkets are another key distribution channel for beauty supplements since they provide consumers the convenience of one-stop shopping. The beauty supplements business is also influenced by speciality stores that sell just health and beauty items. These establishments cater to customers seeking expert assistance and unique products.

Japan now leads the Asia Pacific beauty supplement market in terms of size, innovation, and consumer demands.

Japan has a long history of valuing beauty and wellbeing, with a cultural emphasis on keeping youthful and healthy appearances. This cultural backdrop has created a huge demand for beauty supplements, especially among women who want to improve their complexion, hair, and overall health. The concept of "beauty from within" is firmly engrained in Japanese culture, resulting in the popularity of supplements that promote both internal and exterior attractiveness. Furthermore, Japan is home to some of the world's most prominent beauty and wellness companies, including Shiseido, FANCL, and Pola. These companies have made significant investments in research and development, resulting in unique and high-quality beauty supplements.

Extensive marketing campaigns, celebrity endorsements, and the power of social media have all helped to promote awareness and use of these items. Japanese customers are known for their sophisticated preferences and willingness to invest in high-quality items, which has fuelled the expansion of the beauty supplement business. Furthermore, Japan's ageing population is a major driver of the beauty supplement industry. With one of the world's longest life expectancies, Japan has a sizable and expanding older population that is more concerned with maintaining health and appearance. Anti-aging supplements, such as collagen and hyaluronic acid, are particularly popular among older consumers.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• E-fuels market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By End-use

• Aviation
• Marine
• Industrial
• Railway
• Automotive
• Others

By Application

• Transportation
• Industrial
• Power Generation
• Others

By Type of E-fuel

• E-kerosene (Synthetic Aviation Fuel)
• E-diesel
• E-gasoline
• E-methanol
• Other Hydrocarbons

By Technology

• Hydrogen technology (Electrolysis)
• Fischer-Tropsch
• Reverse-Water-Gas-Shift (RWGS)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the E-fuels industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.