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North America Immersive In-Vehicle Entertainment Market Size, Share & Trends Analysis Report By Vehicle Type, By Offering, By Device Type, By Application, By Technology, By Distribution Channel, By Country and Growth Forecast, 2024 - 2031

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    Report

  • 178 Pages
  • October 2024
  • Region: North America
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6025584
Description Jump to:
The North America Immersive In-Vehicle Entertainment Market is expected to witness market growth of 26.4% CAGR during the forecast period (2024-2031).

The US market dominated the North America Immersive In-Vehicle Entertainment Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.68 billion by 2031. The Canada market is experiencing a CAGR of 29% during 2024-2031. Additionally, the Mexico market would exhibit a CAGR of 28% during 2024-2031.



The uses of immersive in-vehicle entertainment extend beyond mere entertainment; they play a vital role in enhancing the overall driving experience. By providing engaging content, in-vehicle entertainment systems can help passengers feel more comfortable during long journeys, reducing perceived travel time and enhancing overall satisfaction.

Additionally, entertainment options facilitating communication and social interaction, such as group gaming or shared viewing experiences, can enhance passenger relationships and make travel more enjoyable. Educational content, such as e-learning modules or interactive storytelling, can turn travel time into productive learning opportunities, particularly for families with children.

Immersive in-vehicle entertainment market in Mexico is poised for substantial growth, largely fuelled by the country’s robust automotive manufacturing sector. With an impressive production capacity of 3.5 million cars annually, Mexico ranks as the seventh-largest manufacturer of passenger cars, according to the International Trade Administration (ITA).

This strong manufacturing base highlights Mexico’s significance in the automotive landscape and creates a fertile ground for integrating advanced in-vehicle entertainment systems. As automakers seek to enhance vehicle features, the demand for immersive entertainment technologies is set to rise, transforming the in-car experience for Mexican consumers.

List of Key Companies Profiled

  • Tesla, Inc.
  • Sony Corporation
  • Panasonic Holdings Corporation
  • Continental AG
  • Harman International Industries, Inc. (Samsung Electronics Co., Ltd.)
  • Robert Bosch GmbH
  • LG Electronics, Inc. (LG Corporation)
  • Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • Apple Inc.
  • Google LLC

Market Report Segmentation

By Vehicle Type

  • Passenger Vehicles
  • Commercial Vehicles

By Offering

  • Hardware
  • Software
  • Services

By Device Type

  • Head-Mounted Displays (HMDs)
  • In-Car Displays
  • Wearables
  • Other Device Type

By Application

  • Infotainment
  • Navigation Assistance
  • Safety & Driver Assistance
  • Passenger Entertainment & Others

By Technology

  • Augmented Reality (AR)
  • Virtual Reality (VR)
  • Mixed Reality (MR)
  • 360-Degree Video
  • Other Technology

By Distribution Channel

  • OEM
  • Aftermarket

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Immersive In-Vehicle Entertainment Market, by Vehicle Type
1.4.2 North America Immersive In-Vehicle Entertainment Market, by Offering
1.4.3 North America Immersive In-Vehicle Entertainment Market, by Device Type
1.4.4 North America Immersive In-Vehicle Entertainment Market, by Application
1.4.5 North America Immersive In-Vehicle Entertainment Market, by Technology
1.4.6 North America Immersive In-Vehicle Entertainment Market, by Distribution Channel
1.4.7 North America Immersive In-Vehicle Entertainment Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.3 Market Share Analysis, 2023
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2020-2024)
4.4.2 Key Strategic Move: (Product Launches and Product Expansions : 2021, Jan - 2024, Oct) Leading Players
4.5 Porter Five Forces Analysis
Chapter 5. North America Immersive In-Vehicle Entertainment Market by Vehicle Type
5.1 North America Passenger Vehicles Market by Region
5.2 North America Commercial Vehicles Market by Region
Chapter 6. North America Immersive In-Vehicle Entertainment Market by Offering
6.1 North America Hardware Market by Country
6.2 North America Software Market by Country
6.3 North America Services Market by Country
Chapter 7. North America Immersive In-Vehicle Entertainment Market by Device Type
7.1 North America Head-Mounted Displays (HMDs) Market by Country
7.2 North America In-Car Displays Market by Country
7.3 North America Wearables Market by Country
7.4 North America Other Device Type Market by Country
Chapter 8. North America Immersive In-Vehicle Entertainment Market by Application
8.1 North America Infotainment Market by Country
8.2 North America Navigation Assistance Market by Country
8.3 North America Safety & Driver Assistance Market by Country
8.4 North America Passenger Entertainment & Others Market by Country
Chapter 9. North America Immersive In-Vehicle Entertainment Market by Technology
9.1 North America Augmented Reality (AR) Market by Country
9.2 North America Virtual Reality (VR) Market by Country
9.3 North America Mixed Reality (MR) Market by Country
9.4 North America 360-Degree Video Market by Country
9.5 North America Other Technology Market by Country
Chapter 10. North America Immersive In-Vehicle Entertainment Market by Distribution Channel
10.1 North America OEM Market by Country
10.2 North America Aftermarket Market by Country
Chapter 11. North America Immersive In-Vehicle Entertainment Market by Country
11.1 US Immersive In-Vehicle Entertainment Market
11.1.1 US Immersive In-Vehicle Entertainment Market by Vehicle Type
11.1.2 US Immersive In-Vehicle Entertainment Market by Offering
11.1.3 US Immersive In-Vehicle Entertainment Market by Device Type
11.1.4 US Immersive In-Vehicle Entertainment Market by Application
11.1.5 US Immersive In-Vehicle Entertainment Market by Technology
11.1.6 US Immersive In-Vehicle Entertainment Market by Distribution Channel
11.2 Canada Immersive In-Vehicle Entertainment Market
11.2.1 Canada Immersive In-Vehicle Entertainment Market by Vehicle Type
11.2.2 Canada Immersive In-Vehicle Entertainment Market by Offering
11.2.3 Canada Immersive In-Vehicle Entertainment Market by Device Type
11.2.4 Canada Immersive In-Vehicle Entertainment Market by Application
11.2.5 Canada Immersive In-Vehicle Entertainment Market by Technology
11.2.6 Canada Immersive In-Vehicle Entertainment Market by Distribution Channel
11.3 Mexico Immersive In-Vehicle Entertainment Market
11.3.1 Mexico Immersive In-Vehicle Entertainment Market by Vehicle Type
11.3.2 Mexico Immersive In-Vehicle Entertainment Market by Offering
11.3.3 Mexico Immersive In-Vehicle Entertainment Market by Device Type
11.3.4 Mexico Immersive In-Vehicle Entertainment Market by Application
11.3.5 Mexico Immersive In-Vehicle Entertainment Market by Technology
11.3.6 Mexico Immersive In-Vehicle Entertainment Market by Distribution Channel
11.4 Rest of North America Immersive In-Vehicle Entertainment Market
11.4.1 Rest of North America Immersive In-Vehicle Entertainment Market by Vehicle Type
11.4.2 Rest of North America Immersive In-Vehicle Entertainment Market by Offering
11.4.3 Rest of North America Immersive In-Vehicle Entertainment Market by Device Type
11.4.4 Rest of North America Immersive In-Vehicle Entertainment Market by Application
11.4.5 Rest of North America Immersive In-Vehicle Entertainment Market by Technology
11.4.6 Rest of North America Immersive In-Vehicle Entertainment Market by Distribution Channel
Chapter 12. Company Profiles
12.1 Tesla, Inc.
12.1.1 Company Overview
12.1.2 Financial Analysis
12.1.3 Segmental and Regional Analysis
12.1.4 Research & Development Expense
12.1.5 Recent strategies and developments:
12.1.5.1 Product Launches and Product Expansions:
12.1.6 SWOT Analysis
12.2 Sony Corporation
12.2.1 Company Overview
12.2.2 Financial Analysis
12.2.3 Segmental and Regional Analysis
12.2.4 Research & Development Expenses
12.2.5 Recent strategies and developments:
12.2.5.1 Partnerships, Collaborations, and Agreements:
12.2.5.2 Product Launches and Product Expansions:
12.2.6 SWOT Analysis
12.3 Panasonic Holdings Corporation
12.3.1 Company Overview
12.3.2 Financial Analysis
12.3.3 Segmental and Regional Analysis
12.3.4 Research & Development Expenses
12.3.5 Recent strategies and developments:
12.3.5.1 Product Launches and Product Expansions:
12.3.6 SWOT Analysis
12.4 Continental AG
12.4.1 Company Overview
12.4.2 Financial Analysis
12.4.3 Segmental and Regional Analysis
12.4.4 Research & Development Expense
12.4.5 Recent strategies and developments:
12.4.5.1 Partnerships, Collaborations, and Agreements:
12.4.6 SWOT Analysis
12.5 HARMAN International Industries, Inc. (Samsung Electronics Co., Ltd.)
12.5.1 Company Overview
12.5.2 Financial Analysis
12.5.3 Segmental and Regional Analysis
12.5.4 Research & Development Expenses
12.5.5 Recent strategies and developments:
12.5.5.1 Product Launches and Product Expansions:
12.5.6 SWOT Analysis
12.6 Robert Bosch GmbH
12.6.1 Company Overview
12.6.2 Financial Analysis
12.6.3 Segmental and Regional Analysis
12.6.4 Research & Development Expense
12.6.5 Recent strategies and developments:
12.6.5.1 Partnerships, Collaborations, and Agreements:
12.6.6 SWOT Analysis
12.7 LG Electronics, Inc. (LG Corporation)
12.7.1 Company Overview
12.7.2 Financial Analysis
12.7.3 Regional & Segmental Analysis
12.7.4 Research & Development Expenses
12.7.5 Recent strategies and developments:
12.7.5.1 Product Launches and Product Expansions:
12.7.6 SWOT Analysis
12.8 Qualcomm Incorporated (Qualcomm Technologies, Inc.)
12.8.1 Company Overview
12.8.2 Financial Analysis
12.8.3 Segmental and Regional Analysis
12.8.4 Research & Development Expense
12.8.5 Recent strategies and developments:
12.8.5.1 Partnerships, Collaborations, and Agreements:
12.8.5.2 Product Launches and Product Expansions:
12.8.6 SWOT Analysis
12.9 Apple, Inc.
12.9.1 Company Overview
12.9.2 Financial Analysis
12.9.3 Regional Analysis
12.9.4 Research & Development Expense
12.9.5 Recent strategies and developments:
12.9.5.1 Product Launches and Product Expansions:
12.9.6 SWOT Analysis
12.10. Google LLC
12.10.1 Company Overview
12.10.2 Financial Analysis
12.10.3 Segmental and Regional Analysis
12.10.4 Research & Development Expense
12.10.5 Recent strategies and developments:
12.10.5.1 Product Launches and Product Expansions:
12.10.6 SWOT Analysis

Companies Mentioned

  • Tesla, Inc.
  • Sony Corporation
  • Panasonic Holdings Corporation
  • Continental AG
  • Harman International Industries, Inc. (Samsung Electronics Co., Ltd.)
  • Robert Bosch GmbH
  • LG Electronics, Inc. (LG Corporation)
  • Qualcomm Incorporated (Qualcomm Technologies, Inc.)
  • Apple Inc.
  • Google LLC

Methodology

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