The Europe Predictive Retail Analytics Market is expected to witness market growth of 32.7% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Predictive Retail Analytics Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.02 billion by 2031. The UK market is exhibiting a CAGR of 31.6% during 2024-2031. Additionally, the France market would experience a CAGR of 34% during 2024-2031.
The predictive retail analytics market has emerged as a crucial segment in the modern retail landscape, transforming how businesses operate, interact with customers, and make strategic decisions. Retailers have developed a substantial competitive advantage by anticipating future trends and outcomes.
Moreover, this enables them to increase profitability, expedite operations, and provide personalized customer experiences. The rise of digitalization and e-commerce has been a major driving force behind adopting predictive retail analytics. As more consumers shift towards online shopping, the data generated by retail transactions has surged.
The European predictive retail analytics market is experiencing substantial growth, driven by the surge in cross-border e-commerce, opening up new opportunities for brands and retailers to reach a wider customer base. The expansion of cross-border e-commerce enables European online retailers to tap into markets in different countries, increasing the need for targeted analytics solutions that cater to diverse regional demands. Predictive retail analytics platforms help brands navigate the complexities of cross-border commerce, effectively targeting consumers across multiple countries while considering local preferences and purchasing behaviors.
Based on Application, the market is segmented into Inventory Analysis, Customer Management, Pricing Analysis, Performance Analysis, Merchandising Analysis, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Component, the market is segmented into Software, and Services (Consulting Services, Deployment & Integration Services, Support & Maintenance Services, and Training & Education Services).
The Germany market dominated the Europe Predictive Retail Analytics Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $1.02 billion by 2031. The UK market is exhibiting a CAGR of 31.6% during 2024-2031. Additionally, the France market would experience a CAGR of 34% during 2024-2031.
The predictive retail analytics market has emerged as a crucial segment in the modern retail landscape, transforming how businesses operate, interact with customers, and make strategic decisions. Retailers have developed a substantial competitive advantage by anticipating future trends and outcomes.
Moreover, this enables them to increase profitability, expedite operations, and provide personalized customer experiences. The rise of digitalization and e-commerce has been a major driving force behind adopting predictive retail analytics. As more consumers shift towards online shopping, the data generated by retail transactions has surged.
The European predictive retail analytics market is experiencing substantial growth, driven by the surge in cross-border e-commerce, opening up new opportunities for brands and retailers to reach a wider customer base. The expansion of cross-border e-commerce enables European online retailers to tap into markets in different countries, increasing the need for targeted analytics solutions that cater to diverse regional demands. Predictive retail analytics platforms help brands navigate the complexities of cross-border commerce, effectively targeting consumers across multiple countries while considering local preferences and purchasing behaviors.
Based on Application, the market is segmented into Inventory Analysis, Customer Management, Pricing Analysis, Performance Analysis, Merchandising Analysis, and Other Application. Based on Enterprise Size, the market is segmented into Large Enterprises, and SMEs. Based on Component, the market is segmented into Software, and Services (Consulting Services, Deployment & Integration Services, Support & Maintenance Services, and Training & Education Services).
List of Key Companies Profiled
- IBM Corporation
- Oracle Corporation
- SAP SE
- Microsoft Corporation
- SAS Institute Inc.
- NTT Data Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
- Salesforce, Inc.
- Alteryx, Inc.
- Fair Isaac Corporation (FICO)
Market Report Segmentation
By Application
- Inventory Analysis
- Customer Management
- Pricing Analysis
- Performance Analysis
- Merchandising Analysis
- Other Application
By Enterprise Size
- Large Enterprises
- SMEs
By Component
- Software
- Services
- Consulting Services
- Deployment & Integration Services
- Support & Maintenance Services
- Training & Education Services
By Deployment Type
- Cloud-based
- On-Premise
- Hybrid
By Business Function
- Supply Chain Management
- Sales & Marketing
- Strategy & Planning
- In-store Operations
- Human Resource
- Other Business Function
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Europe Predictive Retail Analytics Market by Application
Chapter 6. Europe Predictive Retail Analytics Market by Enterprise Size
Chapter 7. Europe Predictive Retail Analytics Market by Component
Chapter 8. Europe Predictive Retail Analytics Market by Deployment Type
Chapter 9. Europe Predictive Retail Analytics Market by Business Function
Chapter 10. Europe Predictive Retail Analytics Market by Country
Chapter 11. Company Profiles
Companies Mentioned
- IBM Corporation
- Oracle Corporation
- SAP SE
- Microsoft Corporation
- SAS Institute Inc.
- NTT Data Corporation
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
- Salesforce, Inc.
- Alteryx, Inc.
- Fair Isaac Corporation (FICO)
Methodology
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