Yogurt Powder Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2019-2029F

The Yogurt Powder Market was valued at USD 0.71 Billion in 2023, and is expected to reach USD 1.04 Billion by 2029, rising at a CAGR of 6.67%.This growth is chiefly attributed to an increasing preference for healthful, long-lasting food items. Consumers favor yogurt powder because it offers a convenient, longer-lasting substitute for fresh yogurt, making it a preferred option for those with hectic lifestyles. Versatility also plays a role; yogurt powder can be utilized in numerous applications such as smoothies, baking, and various culinary preparations, thereby broadening its market prospects. The escalating number of working professionals with demanding schedules has amplified the need for convenient and portable food choices, further positioning yogurt powder as an ideal solution for incorporating yogurt into the diet.

According to the Agriculture and Food Development Authority, France is the top consumer of yogurt in Europe, closely followed by Ireland, where the average person consumes 21.3 kg and 13.2 kg per year, respectively. The yogurt market has experienced steady growth in recent years, benefiting from yogurt's reputation as a healthy option for snacks and meals, as well as a delightful treat or dessert.

Yogurt-based products, rich in nutrients and probiotics, significantly fuel the rising demand for yogurt powders. As consumers increasingly opt for healthful and functional foods, yogurt powder's popularity is on the rise. Additionally, yogurt powder can be fortified with essential nutrients like vitamins, minerals, and prebiotics, transforming it into a functional food product. The availability of plant-based yogurt powder also opens up the market to a broader audience. The global focus on extending the shelf life of products, to reduce food waste and enhance food security, converges with the convenience offered by yogurt powder. This combination continues to propel the Global Yogurt Powder Market forward.

Key Market Drivers

Increasing Demand for Healthy and Convenient Food Products

A primary factor driving the Global Yogurt Powder Market is the surge in consumer demand for healthful and easy-to-access food products with a longer shelf life. As more individuals lead busier lives, there's a growing need for nutritious yet convenient food options that do not sacrifice health benefits. Yogurt powder fits this demand nicely by offering a quick and portable way to include yogurt's nutritional advantages in one's diet. Compared to fresh yogurt, its extended shelf life makes it a preferable choice for busy consumers seeking nutritious options on the go. The flexibility of yogurt powder, useful in smoothies, baking, and various culinary endeavors, further adds to its market attractiveness.

Nutritional and Probiotic Benefits

The substantial nutritional value and probiotic benefits of yogurt-based products are major factors driving the demand for yogurt powders. With an increasing focus on health, consumers seek food options that offer more than basic nutrition. Enriched with probiotics, vitamins, and minerals, yogurt powder meets these consumer demands by providing a functional food offering. The growing understanding of the health benefits of probiotics, such as better digestion and a strengthened immune system, also encourages the inclusion of yogurt powder in various food products, thereby boosting its market demand.

Key Market Challenges

Fluctuating Raw Material Prices

One significant challenge facing the Global Yogurt Powder Market is the variation in the prices of raw materials. Costs of dairy products and other essential ingredients for producing yogurt powder can fluctuate due to disruptions in the supply chain, changes in farming practices, and seasonal influences. These price shifts can affect the overall cost and pricing of yogurt powder, impacting both producers and consumers. Addressing these price variations while maintaining high-quality and cost-effective yogurt powder remains a pivotal challenge for market participants.

Regulatory Hurdles

Navigating the complex regulatory landscape is another challenge within the Global Yogurt Powder Market. The food industry is under strict regulations, requiring yogurt powder manufacturers to adhere to stringent standards concerning food safety, quality, labeling, and nutritional content. Complying with these regulations can be a complex and time-consuming process, potentially delaying product launches and market entry. Furthermore, differences in regulations across regions can pose challenges for international trade and market expansion. Ensuring compliance while maintaining product integrity is a critical issue that companies must manage.

Key Market Trends

Increasing Popularity of Plant-Based Yogurt Powder

A notable trend in the Global Yogurt Powder Market is the rising popularity of plant-based yogurt powders. With a growing number of consumers shifting to plant-based diets for health, ethical, and environmental reasons, the demand for non-dairy alternatives is on the rise. Plant-based yogurt powders, made from ingredients like soy, almond, and coconut, fulfill this need, providing a viable alternative to traditional dairy yogurt powders. The introduction of plant-based options broadens the market appeal, attracting consumers who avoid dairy for reasons such as lactose intolerance or veganism. This trend signifies the industry's adaptation to changing dietary preferences and the increasing focus on sustainability.

Functional and Nutrient-Enriched Products

A key trend driving the Global Yogurt Powder Market is the growth of functional and nutrient-enriched products. Consumers are increasingly looking for foods that offer more than just basic nutrition. Yogurt powder can be fortified with various nutrients, including vitamins, minerals, and prebiotics, to create functional food products that support overall health and well-being. This focus on fortifying yogurt powder aligns with consumer preferences for foods offering specific health benefits, such as enhanced digestion, improved immunity, and better overall nutrition. This trend fosters innovation in product formulations and broadens the range of applications for yogurt powder in the food industry.

Segmental Insights

Product Type Insights

Whole yogurt powder has emerged as the leading segment in the Yogurt Powder Market, driven by its versatility and nutritional benefits. Unlike low-fat or non-fat alternatives, whole yogurt powder retains the rich flavor and creamy texture that many consumers prefer, making it an ideal ingredient for a variety of applications. This product is increasingly used in baking, smoothies, and health foods, appealing to both consumers and manufacturers looking for natural ingredients. Additionally, whole yogurt powder is rich in probiotics, proteins, and essential nutrients, enhancing its appeal among health-conscious individuals. The rising trend of clean-label products further bolsters its demand, as consumers seek out items with minimal processing and recognizable ingredients. As awareness of the health benefits of yogurt continues to grow, whole yogurt powder is well-positioned to maintain its leading status in the market, catering to diverse culinary needs and preferences.

Packaging Insights

Sachets and pouches have dominated the Yogurt Powder Market in terms of packaging, primarily due to their convenience and portability. These packaging formats are ideal for consumers seeking easy-to-use, single-serving options that fit seamlessly into busy lifestyles. Sachets and pouches offer the benefit of portion control, allowing consumers to use the exact amount needed without waste. Additionally, they provide excellent barrier properties, protecting the yogurt powder from moisture and light, which helps maintain freshness and quality. The lightweight and compact nature of sachets and pouches make them suitable for e-commerce sales and on-the-go consumption, appealing to health-conscious individuals and busy professionals alike. As consumer preferences shift towards more convenient and ready-to-use products, the popularity of sachets and pouches in the yogurt powder segment is expected to continue growing, enhancing market opportunities for manufacturers who prioritize these packaging solutions.

Regional Insights

North America led the yogurt powder market in 2023. Rising disposable incomes and hectic lifestyles are driving the need for convenient nutritional solutions, making yogurt powder an attractive option. The U.S. yogurt powder market was dominant in North America in 2023, driven by a strong focus on health and wellness and a diverse, evolving culinary landscape.

The growing adoption of yogurt powder by food manufacturers and restaurants as a versatile ingredient for innovative products has also boosted its popularity in the U.S. market. Additionally, the increasing awareness of the health benefits associated with probiotic-rich foods drives the demand for yogurt powder in North America. Consumers in this region appreciate yogurt powder for its convenience, extended shelf life, and nutritional benefits. As health and wellness trends continue to surge, North America is anticipated to maintain its leading position in the global yogurt powder market.

Key Market Players

• Glanbia plc
• Epi Ingrédients
• Kerry Group P.L.C.
• Yogen Früz Canada Inc.
• Danone S.A.
• Prolactal GmbH
• CP Ingredients
• Nestle SA
• EasiYo Products Ltd
• Puramio India Private Limited

Report Scope:

In this report, the global Yogurt Powder Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Yogurt Powder Market, By Product Type:

• Whole Yogurt Powder
• Skimmed Yogurt Powder
• Semi-Skimmed Yogurt Powder

Yogurt Powder Market, By Packaging:

• Sachets/Pouches
• Cans/Jars
• Bulk Packaging

Yogurt Powder Market, By End Use:

• HoReCa
• Industrial
• Household

Yogurt Powder Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the global Yogurt Powder Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.