Neurocosmetics Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Neurocosmetics Market is projected to expand from USD 2.11 Billion in 2025 to USD 3.39 Billion by 2031, registering a CAGR of 8.22%. Neurocosmetics are defined as topical formulations enriched with bioactive ingredients that engage with cutaneous nerve endings to influence both mood and skin health through the brain-skin axis. This market trajectory is primarily driven by escalating consumer interest in holistic personal care solutions that acknowledge the intricate relationship between mental well-being and dermatological issues. Furthermore, the sector is bolstered by a growing understanding of psychodermatology and a widespread desire for beauty regimens that actively mitigate stress-related concerns.

One significant obstacle hindering broader market growth is the complexity involved in scientifically validating mood-enhancement claims, a factor that frequently invites rigorous regulatory examination. Data from the Global Wellness Institute indicates that the mental wellness sector has expanded by an average annual rate of 12.4% since 2019, highlighting the robust economic potential for this category in 2024. Despite this favorable environment, neurocosmetics manufacturers continue to face the substantial challenge of demonstrating physiological efficacy to regulators in order to fully capitalize on the thriving mental wellness landscape.

Market Drivers

The market is being fundamentally reshaped by heightened consumer awareness regarding the connection between the brain and skin, as individuals increasingly link their emotional well-being to their dermatological appearance. This shift is driving demand for psychodermatological products capable of treating stress-induced conditions, such as acne and eczema, through holistic care routines. In response, brands are rolling out initiatives and partnerships that highlight the "mind-skin" relationship, transitioning focus from superficial treatments to emotional self-care. This readiness is evidenced by a 2025 study titled "Patient Perception of Skin Health: Stress and Diet" reported by Ovid, where 66% of participants confirmed that stress directly affects their skin health, signaling strong consumer appetite for products addressing these psychological effects.

Concurrently, advancements in research are facilitating the mainstream adoption of bioactive formulations containing neuropeptides and adaptogens intended to modulate skin responses. Manufacturers are leveraging ingredients that interact with cutaneous nerve endings to offer distinct mood-enhancing and anti-aging benefits, effectively merging the fields of neuroscience and cosmetics. This technical progression is vital for sector expansion, especially within the anti-aging domain, which Seppic’s "4 trends shaping the future of skincare in 2024" report (December 2024) estimates will grow at an annual average rate of 6.7% from 2023 to 2032. Additionally, the economic backdrop remains supportive; as per an August 2025 article in European Spa Magazine citing the British Beauty Council’s 2025 report, the beauty industry contributed £30.4 billion directly to the UK’s GDP in 2024, indicating a strong environment for these innovative investments.

Market Challenges

The central obstacle impeding the Global Neurocosmetics Market is the intricate challenge of scientifically proving claims regarding mood modulation, which subsequently attracts intense regulatory scrutiny. In contrast to traditional skincare where physical results like wrinkle reduction or hydration are measurable via standard metrics, neurocosmetics depend on subjective psychological effects. Consequently, regulatory authorities often classify products claiming to modify mental states or physiological functions as drugs rather than cosmetics. This classification creates a complex and costly compliance landscape that effectively serves as a high barrier to entry for innovative brands lacking the resources to conduct pharmaceutical-grade clinical trials.

This stringent need for validation restricts market growth by forcing companies to soften their marketing claims, thereby stripping products of their distinct "brain-skin" value proposition. Because brands cannot legally communicate specific neuro-active benefits, they are unable to fully engage a consumer base that is otherwise eager to spend on personal care. For example, Cosmetics Europe reported that the European personal care and cosmetics market achieved retail sales of €104 billion in 2024. Despite this massive economic opportunity, the neurocosmetics segment struggles to effectively access this capital because regulatory frameworks prevent manufacturers from making the precise, potent claims required to stand out in a competitive market.

Market Trends

A pivotal shift is occurring with the rise of functional fragrance and neuro-scent technologies, where olfactory products are designed to modulate emotional states rather than simply mask odors. This trend utilizes the direct link between the olfactory bulb and the limbic system to provide concrete mood-enhancing effects, such as improved focus and stress reduction. According to a January 2025 article in CosmeticsDesign-Asia titled "Fragrance trends 2025," data from dsm-firmenich indicates that 75% of female consumers in the Asia-Pacific region use fragrance specifically to improve their mood, validating the demand for these solutions. Consequently, manufacturers are incorporating neuroscience-backed ingredients that activate specific neural pathways, positioning fragrance as an essential tool for daily emotional regulation.

At the same time, the market is seeing neuro-active ingredients expand into hair and scalp care, a movement driven by the "skinification" of the scalp as a sensory organ. Brands are developing leave-in treatments that target cutaneous nerve endings to soothe stress-induced sensitivity and inflammation, effectively turning hair care into a therapeutic ritual. This category is gaining rapid commercial traction as consumers increasingly view scalp health as vital to their overall wellness. As reported by Cosmetics Business in the "Top 6 formulation-forward trends in scalp and hair care" article from October 2025, sales of leave-in scalp treatments in Europe rose by 51% in the first half of 2024, highlighting the potential of products that blend dermatological science with sensory well-being to address the hair-brain connection.

Key Players Profiled in the Neurocosmetics Market

• LUKSO Neurocosmetics
• Swanrose Inc.
• INSKIN COSMEDICS Group Pty Ltd.
• The Algenist LLC
• Arkana Cosmetics Sp. z o.o. Sp. K.
• Benetton Group S.r.l.
• L'Oreal S.A.
• The Estee Lauder Companies Inc.
• SkinSoul Cosmetics
• Amyris, Inc.

Report Scope

In this report, the Global Neurocosmetics Market has been segmented into the following categories:

Neurocosmetics Market, by Product Type:

• Skin Care
• Hair Care
• Bath and Shower
• Color Cosmetics
• Perfumes/Fragrances
• Others

Neurocosmetics Market, by End Use:

• Women
• Men

Neurocosmetics Market, by Sales Channel:

• Supermarket/Hypermarket
• Online
• Convenience Stores
• Specialty Stores
• Others

Neurocosmetics Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Neurocosmetics Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

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