Media in Germany - Research and Markets

Media in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment.
The German media industry registered revenues of $67.3 billion in 2023, representing a negative compound annual growth rate (CAGR) of 1.3% between 2018 and 2023.
The advertising segment accounted for the industry's largest proportion in 2023, with total revenues of $25.2 billion, equivalent to 37.4% of the industry's overall value.
The German media industry is at a critical stage, navigating through a rising number of challenges alongside an increasing array of opportunities in the industry.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Germany
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Germany
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Germany media market with five year forecasts

Reasons to Buy

What was the size of the Germany media market by value in 2023?
What will be the size of the Germany media market in 2028?
What factors are affecting the strength of competition in the Germany media market?
How has the market performed over the last five years?
What are the main segments that make up Germany's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading player?
7.4. What have been the most recent market developments?

8 Company Profiles

8.1. Publicis Groupe SA
8.2. Zweites Deutsches Fernsehen
8.3. Bertelsmann SE & Co. KGaA
8.4. The Walt Disney Company

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Germany media industry value: $ billion, 2018-23
Table 2: Germany media industry category segmentation: % share, by value, 2018-23
Table 3: Germany media industry category segmentation: $ billion, 2018-23
Table 4: Germany media industry geography segmentation: $ billion, 2023
Table 5: Germany media industry value forecast: $ billion, 2023-28
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Publicis Groupe SA: Key Employees Continued
Table 11: Publicis Groupe SA: Key Employees Continued
Table 12: Zweites Deutsches Fernsehen: Key Facts
Table 13: Zweites Deutsches Fernsehen: Key Employees
Table 14: Bertelsmann SE & Co. KGaA: Key Facts
Table 15: Bertelsmann SE & Co. KGaA: Key Employees
Table 16: Bertelsmann SE & Co. KGaA: Key Employees Continued
Table 17: The Walt Disney Company: Key Facts
Table 18: The Walt Disney Company: Annual Financial Ratios
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: Germany Size of Population (million), 2019-23
Table 23: Germany Real GDP (constant 2010 prices, $ billion), 2019-23
Table 24: Germany GDP (current prices, $ billion), 2019-23
Table 25: Germany Inflation, 2019-23
Table 26: Germany Consumer Price Index (absolute), 2019-23
Table 27: Germany Exchange Rate, 2018-23

List of Figures

Figure 1: Germany media industry value: $ billion, 2018-23
Figure 2: Germany media industry category segmentation: $ billion, 2018-23
Figure 3: Germany media industry geography segmentation: % share, by value, 2023
Figure 4: Germany media industry value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the media industry in Germany, 2023
Figure 6: Drivers of buyer power in the media industry in Germany, 2023
Figure 7: Drivers of supplier power in the media industry in Germany, 2023
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Germany, 2023
Figure 9: Factors influencing the threat of substitutes in the media industry in Germany, 2023
Figure 10: Drivers of degree of rivalry in the media industry in Germany, 2023

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Publicis Groupe SA
Zweites Deutsches Fernsehen
Bertelsmann SE & Co. KGaA
The Walt Disney Company

License	Format	Properties	Price
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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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