The North America AI in Virtual Reality Market is expected to witness market growth of 41.3% CAGR during the forecast period (2024-2031).
The US market dominated the North America AI in Virtual Reality Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $58.26 billion by 2031. The Canada market is experiencing a CAGR of 42.9% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 42.6% during 2024-2031.
The adoption of AI in VR has gained significant traction across various industries due to its potential to enhance immersive experiences and improve overall efficiency. The primary driver for adopting AI in VR is the ability to enhance user experiences through personalization significantly.
Additionally, AI systems can adapt VR environments based on individual user preferences, behaviors, and actions, leading to more engaging and tailored experiences. In VR-based gaming, for example, AI allows virtual environments to respond to a player's actions in real-time, adjusting the narrative, challenges, and interactions.
Canada is experiencing a rapid rise in AI adoption, significantly impacting AI in virtual reality market. According to Statistics Canada, nearly one in seven Canadian businesses either use or plan to use generative AI soon. This increasing integration of AI technologies drives demand for advanced VR applications, as AI capabilities enhance the user experience by creating more dynamic and personalized virtual environments.
Based on Technology, the market is segmented into Computer Vision, Machine Learning & Deep Learning, Natural Language Processing (NLP), and Gesture, Speech Recognition & Others. Based on Platform, the market is segmented into Head-Mounted Displays (HMDs), Desktop Computers & Consoles, Mobile Devices, Projectors & Smart Glasses, and Wearables & Body Tracking Devices.
The US market dominated the North America AI in Virtual Reality Market by Country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $58.26 billion by 2031. The Canada market is experiencing a CAGR of 42.9% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 42.6% during 2024-2031.
The adoption of AI in VR has gained significant traction across various industries due to its potential to enhance immersive experiences and improve overall efficiency. The primary driver for adopting AI in VR is the ability to enhance user experiences through personalization significantly.
Additionally, AI systems can adapt VR environments based on individual user preferences, behaviors, and actions, leading to more engaging and tailored experiences. In VR-based gaming, for example, AI allows virtual environments to respond to a player's actions in real-time, adjusting the narrative, challenges, and interactions.
Canada is experiencing a rapid rise in AI adoption, significantly impacting AI in virtual reality market. According to Statistics Canada, nearly one in seven Canadian businesses either use or plan to use generative AI soon. This increasing integration of AI technologies drives demand for advanced VR applications, as AI capabilities enhance the user experience by creating more dynamic and personalized virtual environments.
Based on Technology, the market is segmented into Computer Vision, Machine Learning & Deep Learning, Natural Language Processing (NLP), and Gesture, Speech Recognition & Others. Based on Platform, the market is segmented into Head-Mounted Displays (HMDs), Desktop Computers & Consoles, Mobile Devices, Projectors & Smart Glasses, and Wearables & Body Tracking Devices.
List of Key Companies Profiled
- Microsoft Corporation
- HTC Corporation
- Meta Platforms, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Unity Software Inc.
- Magic Leap, Inc.
- Apple, Inc.
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- Google LLC
Market Report Segmentation
By Technology
- Computer Vision
- Machine Learning & Deep Learning
- Natural Language Processing (NLP)
- Gesture, Speech Recognition & Others
By Platform
- Head-Mounted Displays (HMDs)
- Desktop Computers & Consoles
- Mobile Devices
- Projectors & Smart Glasses
- Wearables & Body Tracking Devices
By Application
- Gaming & Entertainment
- Education & Training
- Healthcare & Medical
- Retail & E-commerce
- Social Media & Communication
- Industrial & Manufacturing
- Tourism & Travel
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America AI in Virtual Reality Market by Technology
Chapter 6. North America AI in Virtual Reality Market by Platform
Chapter 7. North America AI in Virtual Reality Market by Application
Chapter 8. North America AI in Virtual Reality Market by Country
Chapter 9. Company Profiles
Companies Mentioned
- Microsoft Corporation
- HTC Corporation
- Meta Platforms, Inc.
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Unity Software Inc.
- Magic Leap, Inc.
- Apple, Inc.
- Qualcomm Incorporated (Qualcomm Technologies, Inc.)
- Google LLC
Methodology
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