Greece Beer and Cider Market Insights 2024

Beer and cider market insights report provides detailed data and textual analysis of the beer and cider sector and the report contains introduction, category and segment insights, company and brand insights, distribution insights, packaging insights, consumer insights, recommendations and appendix sections.

Key insights and drivers behind the beer and cider market performance

Scope

• According to the European Commission, Greece’s economy achieved a growth rate of 2% in 2023, marking a robust recovery following the COVID-19 pandemic.
• Economic downturns impacted consumer spending on discretionary items such as beer and cider. High inflation rate and slow economic growth created a challenging environment for the Greek beer & cider market.
• Increasing health concerns among consumers have created demand for low-/no-alcohol beers. These segments registered strong growth in 2023, supporting sales of the overall beer category.
• A high influx of tourists has significantly propelled the growth of the beer & cider sector. According to the Bank of Greece, nearly 321 million tourists visited Greece in 2023, boosting on-premise sales. Furthermore, the favorable hot weather conditions facilitated the sector’s growth.

Reasons to Buy

• Gain an in-depth understanding of the dynamics and structure of the Greek beer and cider industry, from the latest competitive intelligence of both historical and forecast data to enhance your corporate strategic planning.
• Understand volume vs. value data and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
• Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.