Automotive Private Labeling Aftermarket, North America and Europe, 2024-2030

Retailers and Distributors are Driving Transformational Growth by Private Labeling Maintenance Categories

This study analyzes the automotive private labeling aftermarket in North America and Europe. Geopolitical escalations are driving the demand for more economical and affordable lines of products in the automotive aftermarket. Distributors and retailers are maximizing their margins by compressing the value chain, specifically by offering more private labels across multiple categories. This is also enabling them to unlock trickle-down price benefits for consumers. This study quantifies the revenue potential of private labeling in the automotive aftermarket, focusing on passenger vehicles and light trucks (classes 1-3) in North America and multi-purpose vehicles, sports utility vehicles, vans, and pickups (classes A-F) in Europe. It also considers imports from best-cost country (BCC) markets in Asia.

The study estimates and forecasts revenue across multiple replacement categories such as batteries, brake parts, filters, wipers, engine oil, starters/alternators, steering and suspension, and heating, ventilation, and air conditioning (HVAC). In addition, this deliverable quantifies the potential of the do-it-yourself (DIY) and eRetail segments in private labeling. The report examines the factors driving and restraining growth and identifies the opportunities emerging from the changes in this space for market players and stakeholders to leverage. The base year is 2023, and the forecast period is from 2024 to 2030.