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TV Analytics Market Size, Share & Trends Analysis Report By Component (Software, Services), By Transmission (OTT, Satellite TV/DTH, Cable TV, IPTV), By Application, By Region, And Segment Forecasts, 2025 - 2030

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  • 100 Pages
  • November 2024
  • Region: Global
  • Grand View Research
  • ID: 6032453
Description Jump to:
The global TV analytics market size is expected to reach USD 10.86 billion by 2030, registering a CAGR of 19.5% over the forecast period. The growing need for deploying analytical tools across multiple streaming platforms has played a vital role in data management. These analytical tools help in determining the advertisement budget and ensure optimal use of TV campaigns. With companies now investing in the development of technological platforms to understand viewership preferences, the television market is expected to witness significant growth over the forecast period.

The media and television industry has undergone major changes in terms of viewership and technology, and so companies such as Netflix, Comcast Corporation, and Sky Telstra have adopted TV analytics to enhance operational metrics. Despite the adoption of television analytics among streaming players, traditional TV networks are lagging in its adoption. Due to a lack of awareness among conventional TV networks, demand for TV analytics is expected to surge in the coming years. The transition toward Over the Top (OTT) and IP-based content delivery has led to generation of a significant amount of data, which in turn, has created an upsurge in the adoption of these solutions.

Asia Pacific is expected to be the fastest-growing regional market and is expected to witness significant traction on a global scale in the near future. Growth can be attributed to high presence of technological platforms, increasing demand for quality content, awareness through advertisements, and demand for analytics software in the television industry. High penetration of smartphone users and demand for high-speed internet has resulted in a niche market for OTT platforms. Changes in patterns of consumption and consumer behavior analysis are some of the trends witnessed across the market.

TV Analytics Market Report Highlights

  • The software segment is expected to experience the fastest CAGR of 21.7% from 2025 to 2030
  • The OTT segment held the largest revenue share of the TV analytics market in 2024. This is attributed to the increasing viewership of OTT platforms and highly personalized content delivered in multiple languages, various genres, and several regions
  • The IPTV (Internet Protocol Television) segment is expected to experience a significant CAGR during the forecast periody
  • North America dominated the global industry with a revenue share of 30.0% in 2024. The presence of large media houses and OTT platform companies in the regione

Why should you buy this report?

  • Comprehensive Market Analysis: Gain detailed insights into the global market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players worldwide.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listing for you to stay ahead of the curve
  • COVID-19's impact and how to sustain in these fast-evolving markets


This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Research Methodology
1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. TV Analytics Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Drivers Analysis
3.2.2. Market Restraints Analysis
3.2.3. Industry Challenge
3.3. TV Analytics Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
Chapter 4. TV Analytics Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. TV Analytics Market: Component Movement Analysis, USD Million, 2024 & 2030
4.3. Software
4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Services
4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 5. TV Analytics Market: Transmission Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. TV Analytics Market: Transmission Movement Analysis, USD Million, 2024 & 2030
5.3. OTT
5.3.1. OTT Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Satellite TV/DTH
5.4.1. Satellite TV/DTH Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Cable TV
5.5.1. Cable TV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
5.6. IPTV
5.6.1. IPTV Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 6. TV Analytics Market: Application Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. TV Analytics Market: Application Movement Analysis, USD Million, 2024 & 2030
6.3. Competitive Intelligence
6.3.1. Competitive Intelligence Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. Audience Management & Forecasting
6.4.1. Audience Management & Forecasting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. Churn Prevention & Behavior Analysis
6.5.1. Churn Prevention & Behavior Analysis Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Customer Lifetime Management
6.6.1. Customer Lifetime Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. Sponsorship Management
6.7.1. Sponsorship Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.8. Campaign Performance Monitoring
6.8.1. Campaign Performance Monitoring Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
6.9. Others
6.9.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 7. TV Analytics Market Region Estimates & Trend Analysis
7.1. TV Analytics Market Share, By Region, 2024 & 2030, USD Million
7.2. North America
7.2.1. North America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.2. U.S.
7.2.2.1. U.S. TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.3. Canada
7.2.3.1. Canada TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.2.4. Mexico
7.2.4.1. Mexico TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3. Europe
7.3.1. Europe TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.2. UK
7.3.2.1. UK TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.3. Germany
7.3.3.1. Germany TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.3.4. France
7.3.4.1. France TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. Asia Pacific
7.4.1. Asia Pacific TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.2. China
7.4.2.1. China TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.3. India
7.4.3.1. India TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.4. Japan
7.4.4.1. Japan TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.5. South Korea
7.4.5.1. South Korea TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4.6. Australia
7.4.6.1. Australia TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. Latin America
7.5.1. Latin America TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5.2. Brazil
7.5.2.1. Brazil TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6. MEA
7.6.1. MEA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.2. UAE
7.6.2.1. UAE TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.3. KSA
7.6.3.1. KSA TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
7.6.4. South Africa
7.6.4.1. South Africa TV Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
Chapter 8. Competitive Landscape
8.1. Company Categorization
8.2. Company Market Positioning
8.3. Company Heat Map Analysis
8.4. Company Profiles/Listing
8.4.1. The Nielsen Company (US), LLC.
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Application Benchmarking
8.4.1.4. Strategic Initiative
8.4.2. iSpot.tv, Inc.
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Application Benchmarking
8.4.2.4. Strategic Initiative
8.4.3. Samba TV, Inc.
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Application Benchmarking
8.4.3.4. Strategic Initiative
8.4.4. Innovid
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Application Benchmarking
8.4.4.4. Strategic Initiative
8.4.5. Parrot Analytics Limited
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Application Benchmarking
8.4.5.4. Strategic Initiative
8.4.6. Clarivoy
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Application Benchmarking
8.4.6.4. Strategic Initiative
8.4.7. Conviva
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Application Benchmarking
8.4.7.4. Strategic Initiative
8.4.8. Google LLC
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Application Benchmarking
8.4.8.4. Strategic Initiative
8.4.9. Alphonso Inc.
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Application Benchmarking
8.4.9.4. Strategic Initiative
8.4.10. Amobee, Inc.
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Application Benchmarking
8.4.10.4. Strategic Initiative
List of Tables
Table 1 Global TV analytics market, by region, 2018 - 2030 (USD Million)
Table 2 Global TV analytics market, by component, 2018 - 2030 (USD Million)
Table 3 Global TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 4 Global TV analytics market, by application, 2018 - 2030 (USD Million)
Table 5 North America TV analytics market, by country, 2018 - 2030 (USD Million)
Table 6 North America TV analytics market, by component, 2018 - 2030 (USD Million)
Table 7 North America TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 8 North America TV analytics market, by application, 2018 - 2030 (USD Million)
Table 9 U.S. TV analytics market, by component, 2018 - 2030 (USD Million)
Table 10 U.S. TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 11 U.S. TV analytics market, by application, 2018 - 2030 (USD Million)
Table 12 Canada TV analytics market, by component, 2018 - 2030 (USD Million)
Table 13 Canada TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 14 Canada TV analytics market, by application, 2018 - 2030 (USD Million)
Table 15 Mexico TV analytics market, by component, 2018 - 2030 (USD Million)
Table 16 Mexico TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 17 Mexico TV analytics market, by application, 2018 - 2030 (USD Million)
Table 18 Europe TV analytics market, by country, 2018 - 2030 (USD Million)
Table 19 Europe TV analytics market, by component, 2018 - 2030 (USD Million)
Table 20 Europe TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 21 Europe TV analytics market, by application, 2018 - 2030 (USD Million)
Table 22 UK TV analytics market, by component, 2018 - 2030 (USD Million)
Table 23 UK TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 24 UK TV analytics market, by application, 2018 - 2030 (USD Million)
Table 25 Germany TV analytics market, by component, 2018 - 2030 (USD Million)
Table 26 Germany TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 27 Germany TV analytics market, by application, 2018 - 2030 (USD Million)
Table 28 France TV analytics market, by component, 2018 - 2030 (USD Million)
Table 29 France TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 30 France TV analytics market, by application, 2018 - 2030 (USD Million)
Table 31 Asia Pacific TV analytics market, by country, 2018 - 2030 (USD Million)
Table 32 Asia Pacific TV analytics market, by component, 2018 - 2030 (USD Million)
Table 33 Asia Pacific TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 34 Asia Pacific TV analytics market, by application, 2018 - 2030 (USD Million)
Table 35 China TV analytics market, by component, 2018 - 2030 (USD Million)
Table 36 China TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 37 China TV analytics market, by application, 2018 - 2030 (USD Million)
Table 38 India TV analytics market, by component, 2018 - 2030 (USD Million)
Table 39 India TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 40 India TV analytics market, by application, 2018 - 2030 (USD Million)
Table 41 Japan TV analytics market, by component, 2018 - 2030 (USD Million)
Table 42 Japan TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 43 Japan TV analytics market, by application, 2018 - 2030 (USD Million)
Table 44 Australia TV analytics market, by component, 2018 - 2030 (USD Million)
Table 45 Australia TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 46 Australia TV analytics market, by application, 2018 - 2030 (USD Million)
Table 47 South Korea TV analytics market, by component, 2018 - 2030 (USD Million)
Table 48 South Korea TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 49 South Korea TV analytics market, by application, 2018 - 2030 (USD Million)
Table 50 Latin America TV analytics market, by country, 2018 - 2030 (USD Million)
Table 51 Latin America TV analytics market, by component, 2018 - 2030 (USD Million)
Table 52 Latin America TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 53 Latin America TV analytics market, by application, 2018 - 2030 (USD Million)
Table 54 Brazil TV analytics market, by component, 2018 - 2030 (USD Million)
Table 55 Brazil TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 56 Brazil TV analytics market, by application, 2018 - 2030 (USD Million)
Table 57 MEA TV analytics market, by country, 2018 - 2030 (USD Million)
Table 58 MEA TV analytics market, by component, 2018 - 2030 (USD Million)
Table 59 MEA TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 60 MEA TV analytics market, by application, 2018 - 2030 (USD Million)
Table 61 UAE TV analytics market, by component, 2018 - 2030 (USD Million)
Table 62 UAE TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 63 UAE TV analytics market, by application, 2018 - 2030 (USD Million)
Table 64 KSA TV analytics market, by component, 2018 - 2030 (USD Million)
Table 65 KSA TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 66 KSA TV analytics market, by application, 2018 - 2030 (USD Million)
Table 67 South Africa TV analytics market, by component, 2018 - 2030 (USD Million)
Table 68 South Africa TV analytics market, by transmission, 2018 - 2030 (USD Million)
Table 69 South Africa TV analytics market, by application, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 TV Analytics market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 Parent market analysis
Fig. 8 Market formulation & validation
Fig. 9 TV analytics market snapshot
Fig. 10 TV analytics market segment snapshot
Fig. 11 TV analytics market competitive landscape snapshot
Fig. 12 Market research process
Fig. 13 Market driver relevance analysis (Current & future impact)
Fig. 14 Market restraint relevance analysis (Current & future impact)
Fig. 15 TV analytics market: Component outlook key takeaways (USD Million)
Fig. 16 TV analytics market: Component movement analysis (USD Million), 2024 & 2030
Fig. 17 Software market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 18 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 19 TV analytics market: Transmission outlook key takeaways (USD Million)
Fig. 20 TV analytics market: Transmission movement analysis (USD Million), 2024 & 2030
Fig. 21 OTT market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 22 Satellite TV/DTH market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 23 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 24 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 25 TV analytics market: Application outlook key takeaways (USD Million)
Fig. 26 TV analytics market: Application movement analysis (USD Million), 2024 & 2030
Fig. 27 Competitive intelligence market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 28 Audience management & forecasting market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 29 Churn prevention & behavior analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 30 Customer lifetime management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 31 Sponsorship management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 32 Campaign performance monitoring market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 33 Other applications market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 34 Regional marketplace: Key takeaways
Fig. 35 TV analytics market: Regional outlook, 2024 & 2030, USD Million
Fig. 36 North America TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 37 U.S. TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 38 Canada TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 39 Mexico TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 40 Europe TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 41 U.K. TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 42 Germany TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 43 France TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 44 Asia Pacific TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 45 Japan TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 46 China TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 47 India TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 48 Australia TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 49 South Korea TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 50 Latin America TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 51 Brazil TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 52 MEA TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 53 KSA TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 54 UAE TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 55 South Africa TV analytics market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 56 Strategy framework
Fig. 57 Company categorization

Companies Mentioned

  • The Nielsen Company (US), LLC.
  • iSpot.tv, Inc.
  • Samba TV, Inc.
  • Innovid
  • Parrot Analytics Limited
  • Clarivoy
  • Conviva
  • Google LLC
  • Alphonso Inc. (LG Electronics)
  • Amobee, Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages100
PublishedNovember 2024
Forecast Period2024 - 2030
Estimated Market Value ( USD ) in 2024 $ 3.75 Billion
Forecasted Market Value ( USD ) by 2030 $ 10.86 Billion
Compound Annual Growth Rate19.5%
Regions CoveredGlobal
No. of Companies Mentioned10

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