Custom Printing Market Report 2026

The custom printing market size has grown strongly in recent years. It will grow from $33.84 billion in 2025 to $37 billion in 2026 at a compound annual growth rate (CAGR) of 9.4%. The growth in the historic period can be attributed to growth of promotional and branding activities, increasing demand for customized merchandise, expansion of digital printing infrastructure, rising use of print in marketing campaigns, availability of cost-effective printing technologies.

The custom printing market size is expected to see strong growth in the next few years. It will grow to $52.28 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to increasing adoption of eco-friendly inks and substrates, rising integration of ai-based design automation, expansion of e-commerce driven print services, growing demand for rapid turnaround printing, increasing use of smart packaging solutions. Major trends in the forecast period include increasing demand for on-demand personalized printing, rising adoption of digital and dtg printing technologies, growing focus on sustainable printing materials, expansion of short-run and variable data printing, enhanced integration of online design platforms.

The increasing penetration of e-commerce is expected to drive the growth of the custom printing market going forward. E-commerce refers to the buying and selling of goods and services through online platforms that facilitate digital transactions and customer interactions. Growth in e-commerce is supported by factors such as technological advancements, widespread internet availability, increased use of mobile devices, and the convenience associated with online purchasing. E-commerce platforms enable convenient, on-demand ordering and personalization of custom printing products, allowing customers to design, customize, and purchase items directly through digital channels. For example, in May 2024, according to the Census Bureau of the Department of Commerce, a US-based government department, U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, representing a 2.1% increase (±0.7%) compared with the fourth quarter of 2023. As a result, the growing penetration of e-commerce is contributing to the expansion of the custom printing market.

Key players and leading companies in the custom printing market are increasingly investing in advanced technologies, such as customized direct-to-garment (DTG) printing, to enhance operational efficiency and maintain competitiveness. Customized DTG printing is a modern technique in which ink is printed directly onto fabric using specialized inkjet printers, commonly for apparel such as t-shirts. For instance, in April 2023, HanesBrands Inc., a US-based apparel company, launched its PrintNOW technology, which significantly improves printing efficiency by reducing production time by up to 40% compared with conventional printing methods. This technology streamlines printing operations, supports faster turnaround times, and improves overall productivity, making it suitable for a wide range of custom printing businesses.

In April 2023, ColorBurst Screen Printing, a US-based provider of custom printing services specializing in printed apparel, was acquired by Premium Custom Products for an undisclosed amount. Through this acquisition, Premium Custom Products aimed to strengthen its service capabilities and broaden its product portfolio, reflecting its focus on expansion and innovation within the promotional products and custom printing sector. Premium Custom Products is a US-based supplier of promotional and customized products.

Major companies operating in the custom printing market report are Avery Products Corporation, Staples Print & Marketing Services, PsPrint, Shutterfly Inc., Vistaprint, Redbubble, Custom Ink, Printful Inc., Zazzle Inc., GotPrint.com, Smartpress, Spoonflower, PrintPlace, PrintRunner Inc., Jukebox Print, Overnight Prints Inc., Digital Lizard, UPrinting, CafePress Inc, Next Day Flyers, Sticker Mule LLC, Printify Inc., Society6 LLC, 4OVER4.COM Inc.

Asia-Pacific was the largest region in the custom printing market in 2025. The regions covered in the custom printing market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the custom printing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The custom printing market consists of revenues earned by entities providing services such as personalized printing, promotional merchandise, apparel, and other customized printed materials. The market value includes the value of related goods sold by the service provider or included within the service offering. The custom printing market also includes sales of hoodies, jackets, notebooks, pens, and keychains. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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