Custom Printing Market Report 2024

This Custom Printing market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The custom printing market size has grown strongly in recent years. It will grow from $28.34 billion in 2023 to $30.93 billion in 2024 at a compound annual growth rate (CAGR) of 9.1%. The growth during the historic period can be attributed to several factors, the increasing demand for personalized products spurred the expansion of custom printing services, the adoption of digital printing technology improved efficiency and output, the growth of e-commerce platforms made custom-printed items more widely available, the rising popularity of promotional merchandise boosted demand for custom printing, and the growing use of custom packaging in branding strategies further drove market growth.

The custom printing market size is expected to see strong growth in the next few years. It will grow to $44.02 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The projected growth during the forecast period can be attributed to several key factors, the increasing preference for sustainable printing solutions is driving innovation in the market, advancements in 3D printing technology are broadening the scope of custom printing capabilities, rising demand for customized apparel is fueling market expansion, the growth of the online retail sector is increasing the need for custom packaging, and heightened consumer interest in personalized home decor is boosting demand. Major trends expected during this period include a focus on eco-friendly printing materials by leading companies to gain a competitive advantage, the integration of augmented reality (AR) to enhance user experience in custom printing, the adoption of AI-driven design tools to streamline printing processes, the expansion of print-on-demand services to cater to niche markets, and increased collaboration between custom printing firms and e-commerce platforms to drive market growth.

The custom printing market is poised for growth due to the rising penetration of e-commerce. E-commerce, which involves buying and selling goods and services online through digital platforms, is being driven by factors such as technological advancements, widespread internet access, increased use of mobile devices, and the convenience of online shopping. This platform allows for on-demand ordering and personalization of custom printing products, enabling customers to design and purchase items directly online. For example, a report from the Census Bureau of the Department of Commerce in May 2024 revealed that U.S. retail e-commerce sales reached $289.2 billion in the first quarter of 2024, representing a 2.1% increase (±0.7%) from the previous quarter. Thus, the growth of e-commerce is fueling expansion in the custom printing market.

Key players in the custom printing sector are investing in advanced technologies like customized direct-to-garment (DTG) printing to maintain their competitive edge. Customized DTG printing involves applying ink directly onto fabric, such as t-shirts or other apparel, using specialized inkjet printers. For example, in April 2023, HanesBrands Inc., a US-based clothing company, launched its PrintNOW technology. This technology enhances the efficiency of the printing process, cutting production time by up to 40% compared to traditional methods. PrintNOW simplifies operations, making it more accessible for various printing businesses, and allows for faster turnaround times and increased productivity.

In April 2023, ColorBurst Screen Printing, a US-based company specializing in custom printing services, particularly custom-printed t-shirts and apparel, was acquired by Premium Custom for an undisclosed amount. This acquisition allows Premium Custom Products to improve its service quality and broaden its product range, demonstrating the company's commitment to growth and innovation in the promotional products industry. Premium Custom Products is a US-based supplier of promotional items.

Major companies operating in the custom printing market are Avery Products Corporation, Staples Print & Marketing Services, PsPrint, Shutterfly Inc., Vistaprint, Redbubble, Custom Ink, Printful Inc., Zazzle Inc., GotPrint.com, Smartpress, Spoonflower, PrintPlace, PrintRunner Inc., Jukebox Print, Overnight Prints Inc., Digital Lizard, UPrinting, CafePress Inc, Next Day Flyers, Sticker Mule LLC, Printify Inc., Society6 LLC, 4OVER4.COM Inc.

Asia-Pacific was the largest region in the custom printing market in 2023. The regions covered in the custom printing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the custom printing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Custom printing involves creating personalized printed materials based on specific customer requirements. This process covers a variety of products, including t-shirts, posters, business cards, packaging, promotional items, and more. It is widely utilized for branding, marketing, and personal projects, enabling individuals and businesses to produce unique items that convey their identity or message.

The primary techniques for custom printing include screen printing, digital printing, and plot printing. Screen printing involves pushing ink through a mesh screen onto the material, resulting in vibrant and long-lasting designs. Custom printing uses graphic design and artwork, and is employed by businesses of various sizes, from microenterprises to large enterprises. Its applications span clothing, business cards, marketing materials, brochures and booklets, packaging, stationery, and more, serving both commercial and personal needs.

The custom printing market research report is one of a series of new reports that provides custom printing market statistics, including custom printing industry global market size, regional shares, competitors with a custom printing market share, detailed custom printing market segments, market trends and opportunities, and any further data you may need to thrive in the custom printing industry. This custom printing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The custom printing market consists of revenues earned by entities providing services such as personalized printing, promotional merchandise, apparel, and other customized printed materials. The market value includes the value of related goods sold by the service provider or included within the service offering. The custom printing market also includes sales of hoodies, jackets, notebooks, pens, and keychains. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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