Brain Health Functional Food and Beverage Market Report 2026

The brain health functional food and beverage market size has grown rapidly in recent years. It will grow from $23.02 billion in 2025 to $25.58 billion in 2026 at a compound annual growth rate (CAGR) of 11.1%. The growth in the historic period can be attributed to rising consumer awareness of mental wellness, growth of nutraceutical food products, increasing aging population, expansion of functional food retail channels, development of fortified food technologies.

The brain health functional food and beverage market size is expected to see rapid growth in the next few years. It will grow to $38.56 billion in 2030 at a compound annual growth rate (CAGR) of 10.8%. The growth in the forecast period can be attributed to increasing demand for stress and sleep management solutions, rising adoption of personalized brain health nutrition, expansion of e-commerce distribution, growing investment in neuroscience-backed ingredients, increasing focus on preventive healthcare nutrition. Major trends in the forecast period include increasing development of cognitive health-focused formulations, rising use of natural nootropic ingredients, growing demand for functional beverages for mental performance, expansion of personalized nutrition products, enhanced focus on clinical validation and label transparency.

The growing demand for functional foods is expected to drive the expansion of the brain health functional food and beverage market in the coming years. Functional foods are products that provide health benefits beyond basic nutrition due to the presence of bioactive compounds that support overall well-being, help reduce disease risk, or enhance specific physiological functions. Demand for functional foods is increasing as consumers become more aware of health and wellness, the incidence of chronic diseases rises, and interest in preventive healthcare solutions grows. Brain health-focused functional foods and beverages further stimulate this demand by offering benefits related to cognitive performance and mental clarity, which are increasingly valued by health-conscious consumers. For example, in October 2023, according to a survey of 3,192 U.S. adults aged 18 and above conducted by the Council for Responsible Nutrition, a US-based trade association for the functional food industry, 74% of U.S. adults reported using dietary supplements, with 55% identifying as regular users. Additionally, 92% of supplement users agreed that dietary supplements are important for maintaining health. Perceptions of safety and quality increased by 5% for sports nutrition supplements, reaching 66%, while weight management products experienced a 4% rise to 56%. Therefore, the increasing demand for functional foods is supporting the growth of the brain health functional food and beverage market.

Companies in the brain health functional food and beverage market are increasingly concentrating on the development of innovative products such as brain-supporting botanical extracts to offer natural, clinically validated ingredients that enhance cognitive performance and overall brain health. Brain-supporting botanical extracts are plant-derived compounds used to improve memory, support mental clarity, enhance cognitive functions, and protect against cognitive decline. For instance, in September 2023, Biotropics Malaysia Berhad, a Malaysia-based natural health products company, introduced BioKesum leaf extract, which contains clinically validated brain-nourishing flavonoids shown to improve memory and executive function while increasing levels of brain-derived neurotrophic factor (BDNF). This launch highlights the growing emphasis on natural, evidence-based ingredients that address rising consumer demand for effective brain health solutions.

In May 2023, Koninklijke DSM N.V., a Netherlands-based company specializing in health, nutrition, and materials, merged with Firmenich for an undisclosed amount. The merger resulted in the formation of DSM-Firmenich AG, a company focused on nutrition, health, and beauty, combining the complementary strengths of both organizations to accelerate innovation and the development of sustainable products. Firmenich is a Switzerland-based company that supplies ingredients for functional foods and beverages.

Major companies operating in the brain health functional food and beverage market are PepsiCo Inc., Unilever PLC, Abbott Laboratories, Danone SA, General Mills Inc., Amway Corp., Herbalife Nutrition Ltd., Thorne HealthTech, Garden of Life, Jarrow Formulas, Solgar Inc., Advanced Orthomolecular Research Inc., Elysium Health, Zhou Nutrition, Mind Lab Pro, BrainMD Health, Cerebelly, Koios Beverage Corp., Nature’s Way, NOW Foods, Onnit Labs, Neurohacker Collective, Pure Encapsulations, Huel Inc., Function Drinks.

North America was the largest region in the brain health functional food and beverage market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the brain health functional food and beverage market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the brain health functional food and beverage market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The brain health functional food and beverage market consists of sales of brain-boosting supplements, nootropic-infused snacks, memory-supporting functional foods, and stress-relief drinks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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