This report describes and explains the brain health functional food and beverage market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global brain health functional food and beverage market reached a value of nearly $19.6 billion in 2024, having grown at a compound annual growth rate (CAGR) of 8.10% since 2019. The market is expected to grow from $19.6 billion in 2024 to $30.16 billion in 2029 at a rate of 9.00%. The market is then expected to grow at a CAGR of 8.38% from 2029 and reach $45.1 billion in 2034.
Growth in the historic period resulted from consumer awareness of cognitive wellness, growing demand for functional foods, growing health-conscious consumers and increasing disposable income. Factors that negatively affected growth in the historic period were supply chain disruptions.
Going forward, rising prevalence of neurological disorders, rising urbanization and increasing aging populations will drive the growth. Factor that could hinder the growth of the brain health functional food and beverage market in the future include high cost of functional products.
The global brain health functional food and beverage market is fairly fragmented, with large number of small players in the market. The top ten competitors in the market made up to 21.11% of the total market in 2023. The market fragmentation can be attributed to the presence of large number of small players in different geographies. Herbalife Nutrition Ltd. was the largest competitor with a 8.21% share of the market, followed by Nestle S.A 3.77%, BASF SE with 2.48%, Unilever Plc. with 1.59%, The Hershey Company with 1.52%, Kellanova (Kellogg's Company) with 1.52%, PepsiCo, Inc. with 0.69%, Archer Daniels Midland Company with 0.60%, Yakult Honsha Co., Ltd. with 0.36% and Abbott with 0.36%.
North America was the largest region in the brain health functional food and beverage market, accounting for 39.54% or $7.74 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the brain health functional food and beverage market will be Asia Pacific and Africa where growth will be at CAGRs of 9.81% and 9.27% respectively. These will be followed by South America and Eastern Europe where the markets are expected to grow at CAGRs of 9.13% and 8.86% respectively.
The brain health functional food and beverage market is segmented by product into bakery products, dairy products, cereals and grains, baby foods, nutritional bars and supplements and other products. The nutritional bars and supplements market was the largest segment of the brain health functional food and beverage market segmented by product, accounting for 25.60% or $5.01 billion of the total in 2024. Going forward, the nutritional bars and supplements segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by product, at a CAGR of 10.56% during 2024-2029.
The brain health functional food and beverage market is segmented by distribution channel into supermarkets or hypermarkets, convenience stores, specialty stores, online and other distribution channels. The supermarkets or hypermarkets market was the largest segment of the brain health functional food and beverage market segmented by distribution channel, accounting for 33.30% or $6.52 billion of the total in 2024. Going forward, the online segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by distribution channel, at a CAGR of 10.89% during 2024-2029.
The brain health functional food and beverage market is segmented by end user into adults, seniors, children and adolescents. The adults market was the largest segment of the brain health functional food and beverage market segmented by end user, accounting for 48.69% or $9.54 billion of the total in 2024. Going forward, the adults segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by end user, at a CAGR of 10.31% during 2024-2029.
The brain health functional food and beverage market is segmented by ingredient into botanicals and herbal extracts, amino acids, polyphenols, omega-3, vitamins and minerals and other ingredients. The omega-3 market was the largest segment of the brain health functional food and beverage market segmented by ingredient, accounting for 24.80% or $4.86 billion of the total in 2024. Going forward, the amino acids segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by ingredient, at a CAGR of 12.04% during 2024-2029.
The brain health functional food and beverage market is segmented by health concern into cognitive function, mood and emotional health, sleep and rest and stress and anxiety management. The cognitive function market was the largest segment of the brain health functional food and beverage market segmented by health concern, accounting for 38.45% or $7.53 billion of the total in 2024. Going forward, the mood and emotional health segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by health concern, at a CAGR of 11.63% during 2024-2029.
The top opportunities in the brain health functional food and beverage market segmented by product will arise in the nutritional bars and supplements segment, which will gain $3.27 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by distribution channel will arise in the supermarkets or hypermarkets segment, which will gain $3.49 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by end user will arise in the adults segment, which will gain $6.04 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by ingredient will arise in the botanicals & herbal extracts segment, which will gain $2.82 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by health concern will arise in the Mood And Emotional Health segment, which will gain $3.63 billion of global annual sales by 2029. The brain health functional food and beverage market size will gain the most in the USA at $3.24 billion.
Market-trend-based strategies for the brain health functional food and beverage market include innovative product launches with focusing on developing innovative products, such as brain health drinks, creating innovative products, including brain nutrition offerings for infants, developing innovative products, such as brain health ingredients, development of advanced products, including brain-boosting nutritional supplements, developing advanced products, such as brain health supplements and creating innovative products, such as brain health milk beverages.
Player-adopted strategies in the brain health functional food and beverage market include focus on expanding operational capabilities through new openings of brain health functional food and beverage centers and focus on enhancing business operations through strategic collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the brain health functional food and beverage companies to focus on developing innovative brain health beverages, focus on brain nutrition products for infants, focus on brain health ingredients for cognitive support, focus on brain-boosting nutritional supplements, focus on developing comprehensive brain health supplements, focus on innovative brain health milk beverages, focus on nutritional bars and supplements for growth, focus on amino acids for growth, focus on mood and emotional health for growth, expand in emerging markets, focus on expanding distribution channels to drive growth in brain health products, focus on developing tiered pricing strategies for brain health products, focus on leveraging health-related messaging for promotional campaigns, focus on interactive and engaging promotional tactics, focus on online distribution channels for growth and focus on adults for growth.
The global brain health functional food and beverage market reached a value of nearly $19.6 billion in 2024, having grown at a compound annual growth rate (CAGR) of 8.10% since 2019. The market is expected to grow from $19.6 billion in 2024 to $30.16 billion in 2029 at a rate of 9.00%. The market is then expected to grow at a CAGR of 8.38% from 2029 and reach $45.1 billion in 2034.
Growth in the historic period resulted from consumer awareness of cognitive wellness, growing demand for functional foods, growing health-conscious consumers and increasing disposable income. Factors that negatively affected growth in the historic period were supply chain disruptions.
Going forward, rising prevalence of neurological disorders, rising urbanization and increasing aging populations will drive the growth. Factor that could hinder the growth of the brain health functional food and beverage market in the future include high cost of functional products.
The global brain health functional food and beverage market is fairly fragmented, with large number of small players in the market. The top ten competitors in the market made up to 21.11% of the total market in 2023. The market fragmentation can be attributed to the presence of large number of small players in different geographies. Herbalife Nutrition Ltd. was the largest competitor with a 8.21% share of the market, followed by Nestle S.A 3.77%, BASF SE with 2.48%, Unilever Plc. with 1.59%, The Hershey Company with 1.52%, Kellanova (Kellogg's Company) with 1.52%, PepsiCo, Inc. with 0.69%, Archer Daniels Midland Company with 0.60%, Yakult Honsha Co., Ltd. with 0.36% and Abbott with 0.36%.
North America was the largest region in the brain health functional food and beverage market, accounting for 39.54% or $7.74 billion of the total in 2024. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the brain health functional food and beverage market will be Asia Pacific and Africa where growth will be at CAGRs of 9.81% and 9.27% respectively. These will be followed by South America and Eastern Europe where the markets are expected to grow at CAGRs of 9.13% and 8.86% respectively.
The brain health functional food and beverage market is segmented by product into bakery products, dairy products, cereals and grains, baby foods, nutritional bars and supplements and other products. The nutritional bars and supplements market was the largest segment of the brain health functional food and beverage market segmented by product, accounting for 25.60% or $5.01 billion of the total in 2024. Going forward, the nutritional bars and supplements segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by product, at a CAGR of 10.56% during 2024-2029.
The brain health functional food and beverage market is segmented by distribution channel into supermarkets or hypermarkets, convenience stores, specialty stores, online and other distribution channels. The supermarkets or hypermarkets market was the largest segment of the brain health functional food and beverage market segmented by distribution channel, accounting for 33.30% or $6.52 billion of the total in 2024. Going forward, the online segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by distribution channel, at a CAGR of 10.89% during 2024-2029.
The brain health functional food and beverage market is segmented by end user into adults, seniors, children and adolescents. The adults market was the largest segment of the brain health functional food and beverage market segmented by end user, accounting for 48.69% or $9.54 billion of the total in 2024. Going forward, the adults segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by end user, at a CAGR of 10.31% during 2024-2029.
The brain health functional food and beverage market is segmented by ingredient into botanicals and herbal extracts, amino acids, polyphenols, omega-3, vitamins and minerals and other ingredients. The omega-3 market was the largest segment of the brain health functional food and beverage market segmented by ingredient, accounting for 24.80% or $4.86 billion of the total in 2024. Going forward, the amino acids segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by ingredient, at a CAGR of 12.04% during 2024-2029.
The brain health functional food and beverage market is segmented by health concern into cognitive function, mood and emotional health, sleep and rest and stress and anxiety management. The cognitive function market was the largest segment of the brain health functional food and beverage market segmented by health concern, accounting for 38.45% or $7.53 billion of the total in 2024. Going forward, the mood and emotional health segment is expected to be the fastest growing segment in the brain health functional food and beverage market segmented by health concern, at a CAGR of 11.63% during 2024-2029.
The top opportunities in the brain health functional food and beverage market segmented by product will arise in the nutritional bars and supplements segment, which will gain $3.27 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by distribution channel will arise in the supermarkets or hypermarkets segment, which will gain $3.49 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by end user will arise in the adults segment, which will gain $6.04 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by ingredient will arise in the botanicals & herbal extracts segment, which will gain $2.82 billion of global annual sales by 2029. The top opportunities in the brain health functional food and beverage market segmented by health concern will arise in the Mood And Emotional Health segment, which will gain $3.63 billion of global annual sales by 2029. The brain health functional food and beverage market size will gain the most in the USA at $3.24 billion.
Market-trend-based strategies for the brain health functional food and beverage market include innovative product launches with focusing on developing innovative products, such as brain health drinks, creating innovative products, including brain nutrition offerings for infants, developing innovative products, such as brain health ingredients, development of advanced products, including brain-boosting nutritional supplements, developing advanced products, such as brain health supplements and creating innovative products, such as brain health milk beverages.
Player-adopted strategies in the brain health functional food and beverage market include focus on expanding operational capabilities through new openings of brain health functional food and beverage centers and focus on enhancing business operations through strategic collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the brain health functional food and beverage companies to focus on developing innovative brain health beverages, focus on brain nutrition products for infants, focus on brain health ingredients for cognitive support, focus on brain-boosting nutritional supplements, focus on developing comprehensive brain health supplements, focus on innovative brain health milk beverages, focus on nutritional bars and supplements for growth, focus on amino acids for growth, focus on mood and emotional health for growth, expand in emerging markets, focus on expanding distribution channels to drive growth in brain health products, focus on developing tiered pricing strategies for brain health products, focus on leveraging health-related messaging for promotional campaigns, focus on interactive and engaging promotional tactics, focus on online distribution channels for growth and focus on adults for growth.
Major Market Trends
- Innovative Infused Brain Health Drink To Boost Cognitive and Physical Performance
- Innovation in Brain Health To Target Infant Cognitive Development and Immune Support
- Development of Brain Health Ingredient For Performance and Mental Acuity
- Brain-Boosting Supplements For Cognitive Health and Focus
- Advancements in Brain Health Supplements With Key Nutrients and Innovative Formulations
- DHA-Enriched Formula For Brain Health Functional Foods
Key Mergers and Acquisitions
- Venture Life Group Acquires Health & Her To Strengthen Presence in Hormone Health Market
- Scope Health Acquired Eyetamins To Expand Product and Services
- OmniActive Health Technologies Acquired ENovate Biolife To Reach New Market Options
- Otsuka Pharmaceutical Acquires Bonafide Health To Expand Women's Health Nutraceutical Portfolio
- Firmenich International SA Merged With DSM NV For Addressing Consumer Demands
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Brain Health Functional Food and Beverage Market - Macro Economic Scenario
9 Global Market Size and Growth
10 Global Brain Health Functional Food and Beverage Market Segmentation
11 Brain Health Functional Food and Beverage Market, Regional and Country Analysis
12 Asia-Pacific Market
13 Western Europe Market
14 Eastern Europe Market
15 North America Market
16 South America Market
17 Middle East Market
18 Africa Market
19 Competitive Landscape and Company Profiles
20 Other Major and Innovative Companies
23 Key Mergers and Acquisitions
24 Opportunities and Strategies
25 Brain Health Functional Food and Beverage Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Brain Health Functional Food And Beverage Global Market Opportunities And Strategies To 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global brain health functional food and beverage market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for brain health functional food and beverage? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The brain health functional food and beverage market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider brain health functional food and beverage market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by product, by ingredient, by health concern, by distribution channel and by end user.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Macro-Economic Scenario - The report provides an analysis of the impact of the COVID-19 pandemic, impact of the Russia-Ukraine war and impact of rising inflation on global and regional markets, providing strategic insights for businesses in the brain health functional food and beverage market.
- Global Market Size And Growth Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by product, by ingredient, by health concern, by distribution channel and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market is covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
- Market Opportunities And Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations - This section includes recommendations for brain health functional food and beverage providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
1) By Product: Bakery Products; Dairy Products; Cereals And Grains; Baby Foods; Nutritional Bars And Supplements; Other Products2) By Ingredient: Botanicals And Herbal Extracts; Amino Acids; Polyphenols; Omega-3; Vitamins And Minerals; Other Ingredients
3) By Health Concern: Cognitive Function; Mood And Emotional Health; Sleep And Rest; Stress And Anxiety Management
4) By Distribution Channel: Supermarkets Or Hypermarkets; Convenience Stores; Specialty Stores; Online; Other Distribution Channels
5) By End-User: Adults; Seniors; Children And Adolescents
Key Companies Mentioned: Herbalife Nutrition Ltd; Nestle; BASF SE; Unilever Plc; The Hershey Company
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; brain health functional food and beverage indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The major companies featured in this Brain Health Functional Food and Beverage market report include:- Herbalife Nutrition Ltd
- Nestle
- BASF SE
- Unilever Plc
- The Hershey Company
- Kellanova (Kellogg's Company)
- PepsiCo, Inc.
- Archer Daniels Midland Company
- Yakult Honsha Co., Ltd.
- Abbott
- Blackmores
- Swisse
- Nature's Way
- Yili Group
- Huatai Biopharm Inc
- Zhejiang Medicine Co., Ltd
- Guangzhou Pharmaceutical Holdings Limited
- Meiji Co. Ltd
- Kirin Holdings
- Rohto Pharmaceutical
- Kalbe Farma
- Danone
- MyProtein
- Huel
- Erba Vita
- MILESTONE
- Dr. Willmar Schwabe
- Bayer AG
- Brain Foods
- Terezia Company
- Natural Pharmaceuticals
- Ropharma
- Evalar
- Ai Energy Drink
- Brainiac Foods
- EyePromise
- BRAINJUICE
- Karma Water
- Memore
- GURU Organic Energy
- General Mills Inc
- Mondelez International
- Hearthside Food Solutions LLC
- Vitafusion
- Pepsico De Argentina SRL
- Danone Argentina SA
- FrieslandCampina
- Glanbia Nutritionals
- Fonterra
- Nestlé Middle East
- Savola Group
- Pınar Süt
- Almarai Company
- Koios Beverage Corp
- BrainMD Health
- Danone South Africa
- Herbalife Nutrition Ltd
- Amway Corp
- Mind Lab Pro
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 322 |
| Published | March 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 19.6 Billion |
| Forecasted Market Value ( USD | $ 45.1 Billion |
| Compound Annual Growth Rate | 8.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 59 |
