Low Calorie Sweeteners Market Report 2024

This Low Calorie Sweeteners market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The low-calorie sweeteners market size has grown strongly in recent years. It will grow from $26.81 billion in 2023 to $28.38 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth observed during the historical period can be attributed to several factors, heightened health concerns, a growing demand for foods and beverages with natural low-calorie sweeteners, increased awareness of immune health and rising health issues, a growing diabetic population, and a rising preference for healthier alternatives to traditional sweeteners or sugars.

The low-calorie sweeteners market size is expected to see strong growth in the next few years. It will grow to $35.86 billion in 2028 at a compound annual growth rate (CAGR) of 6%. The anticipated growth during the forecast period can be attributed to several factors, increasing customer demand, growing concerns about weight gain, a higher demand for foods and beverages with natural and low-calorie sweeteners, rising income and purchasing power, and greater consumption of stevia. Key trends expected during this period include advancements in technology, ongoing innovation, new product developments, enhanced design and packaging, and the expansion of digital platforms and e-commerce.

The rising prevalence of diabetes is projected to drive the growth of the low-calorie sweetener market in the coming years. Diabetes is a chronic metabolic condition marked by elevated blood glucose levels, either due to insufficient insulin production or the body's inability to effectively use insulin. Modern lifestyles, characterized by prolonged sitting and reduced physical activity, often contribute to weight gain and an increased risk of diabetes. Furthermore, diets high in processed foods, refined sugars, and unhealthy fats promote weight gain and insulin resistance. Low-calorie sweeteners provide a solution for individuals with diabetes to enjoy sweet flavors without triggering blood sugar spikes, thus aiding in better blood sugar control. For example, a June 2023 report from the International Diabetes Federation, a Belgium-based organization, projects that the global number of people living with diabetes will rise to 643 million by 2030 and 783 million by 2045. As a result, the growing prevalence of diabetes is fueling the expansion of the low-calorie sweetener market.

Major companies in the low-calorie sweetener market are developing natural sugar alternatives with zero calories that do not sacrifice taste or functionality. For example, in June 2023, Wisdom Natural Brands, a US-based company specializing in sweeteners, introduced new zero-calorie products and three reduced-calorie sugars. These new offerings include the first reduced-calorie coconut and date sugars, made with ingredients like allulose, inulin, stevia leaf extract, and monk fruit extract. These sweeteners aim to replicate the taste, baking performance, and browning properties of sugar without artificial ingredients or the cooling effect of erythritol.

In December 2022, Kraft Heinz, a US-based food and beverage company, formed a partnership with the Wyss Institute. The collaboration aims to accelerate the development of low-calorie sweeteners that replicate the taste and texture of sugar, enhancing Kraft Heinz's product offerings while promoting healthier eating habits. This partnership focuses on leveraging advanced research to create sustainable and effective alternatives to conventional sweeteners. The Wyss Institute, a US-based research organization, specializes in developing innovative solutions, including advancements in low-calorie sweetening technologies.

Major companies operating in the low calorie sweeteners market are Cargill Incorporated, Archer-Daniels-Midland Company, PepsiCo Inc., The Kraft Heinz Company, E.I. Du Pont de Nemours and Company, Ajinomoto Co. Inc., Celanese Corporation, Ingredion Incorporated, Roquette Frères S.A., Döhler GmbH, Tate & Lyle PLC, Glanbia Nutritionals Inc., Beneo GmbH, Batory Foods Inc., Cumberland Packing Corp., Merisant Company, NutraSweet Company, Pyure Brands LLC, Hermes Sweeteners Ltd., Foodchem International Corporation, SweetLeaf Stevia, ZuChem Inc, JK Sucralose Inc., SweeGen Inc.

Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the low calorie sweeteners market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the low calorie sweeteners market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Low-calorie sweeteners are alternatives to sugar that offer a similar sweet taste but with far fewer calories. They are used in a range of food and beverage products to lower calorie content while still providing sweetness. These sweeteners help reduce overall calorie intake and manage blood sugar levels, allowing for the enjoyment of sweet flavors.

The primary types of low-calorie sweeteners include stevia, aspartame, neotame, advantame, sucralose, saccharin, and acesulfame potassium. Stevia is a natural sweetener with zero calories, derived from the leaves of the stevia plant. These sweeteners can be categorized as natural or synthetic and are used in various applications, including food and beverages, bakery items, oral care products, dairy items, sauces, soft drinks, and pharmaceuticals.

The low-calorie sweeteners market research report is one of a series of new reports that provides low calorie sweeteners market statistics, including low calorie sweeteners industry global market size, regional shares, competitors with a low-calorie sweeteners market share, detailed low calorie sweeteners market segments, market trends, and opportunities, and any further data you may need to thrive in the low-calorie sweeteners industry. This low-calorie sweeteners market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The low-calorie sweeteners market consists of sales of artificial sweeteners, sugar alcohol, tabletop sweeteners, and fruit sweeteners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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