Tea in Thailand

Retail value sales of tea are expected to rise in current terms in Thailand in 2024. Retail volume sales growth is set to be more modest, as the category is mature, while the increasing cost of living is also adversely impacting tea consumption. While some consumers may be cutting back on the frequency of tea consumption, some may also be trading down to less expensive products, including private labels such as Big C Happy Price, as they may be unwilling to pay a higher price for tea.

The Tea in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.