The Global Next Generation OSS And BSS Market size is expected to reach $147.69 billion by 2031, rising at a market growth of 13.0% CAGR during the forecast period.
With the increasing adoption of subscription-based models, bundled services, and pay-as-you-go plans, telecom operators require sophisticated revenue management solutions to ensure accurate billing, prevent revenue leakage, and enhance financial transparency. The shift to 5G networks and IoT services has intensified the need for real-time charging systems, dynamic pricing models, and automated revenue assurance processes. Therefore, the revenue management segment acquired 24% revenue share in the market in 2023.
The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, IBM Corporation partnered with Telefónica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform. Additionally, In November, 2023, Amazon Web Services, Inc. expanded its partnership with Salesforce, Inc., integrating products across data and AI and offering select Salesforce products on the AWS Marketplace. This simplifies data management and allows for the integration of advanced AI technologies into applications and workflows.
Additionally, the low-latency nature of 5G networks demands rapid data processing and decision-making. This requires OSS/BSS solutions to integrate edge computing and AI-powered analytics, enabling real-time service provisioning and fault management. Thus, the increasing use of OSS and BSS solutions and 5G technology augment the market's growth.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
The Next Generation OSS and BSS market is highly competitive, driven by rapid digital transformation, 5G adoption, and growing demand for seamless network management. Key attributes include scalability, automation, cloud integration, and real-time analytics. Providers focus on enhancing customer experience, supporting IoT ecosystems, and enabling flexible billing and monetization models. The market is characterized by innovation in AI, machine learning, and edge computing, fostering efficiency and operational agility while addressing dynamic demands in telecommunications and enterprise environments.
With the increasing adoption of subscription-based models, bundled services, and pay-as-you-go plans, telecom operators require sophisticated revenue management solutions to ensure accurate billing, prevent revenue leakage, and enhance financial transparency. The shift to 5G networks and IoT services has intensified the need for real-time charging systems, dynamic pricing models, and automated revenue assurance processes. Therefore, the revenue management segment acquired 24% revenue share in the market in 2023.
The major strategies followed by the market participants are Partnership as the key developmental strategy to keep pace with the changing demands of end users. For instance, In June, 2024, IBM Corporation partnered with Telefónica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform. Additionally, In November, 2023, Amazon Web Services, Inc. expanded its partnership with Salesforce, Inc., integrating products across data and AI and offering select Salesforce products on the AWS Marketplace. This simplifies data management and allows for the integration of advanced AI technologies into applications and workflows.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal Matrix; Microsoft Corporation and Product Launches are the forerunners in the Next Generation OSS and BSS Market. Companies such as Amazon Web Services, Inc., Oracle Corporation and IBM Corporation are some of the key innovators in Next Generation OSS and BSS Market. In June, 2024, IBM Corporation partnered with Telefónica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform.
Market Growth Factors
By leveraging real-time analytics, service providers can enhance their decision-making processes. For instance, they can quickly identify network bottlenecks or outages and take immediate corrective actions to ensure uninterrupted services.Additionally, the low-latency nature of 5G networks demands rapid data processing and decision-making. This requires OSS/BSS solutions to integrate edge computing and AI-powered analytics, enabling real-time service provisioning and fault management. Thus, the increasing use of OSS and BSS solutions and 5G technology augment the market's growth.
Market Restraining Factors
The adoption of next-generation OSS and BSS solutions demands substantial financial resources, particularly in the early stages of implementation. This includes investment in advanced hardware infrastructure, sophisticated software tools, and integration services to ensure seamless functionality across existing systems. Consequently, the high initial investment requirement slows the overall pace of market adoption.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Driving and Restraining Factors
Drivers- Increasing Demand for Real-Time Analytics
- Rising Adoption of 5G Technology
- Shift Towards Digital Transformation
- High Initial Investment Costs
- Difficulties of Integration with Existing Infrastructure
- Growing Focus on Customer Experience Management (CEM)
- Rising Need for Efficient Network Management
- Data Security and Privacy Concerns
- Lack of Skilled Workforce
Network Outlook
Based on network, the market is classified into mobile, fixed & wireless, cable & satellite, mobile virtual network enabler (MVNE), and others. The fixed & wireless segment procured 24% revenue share in the market in 2023. The growing convergence of fixed broadband and wireless services drives the fixed and wireless segment, enabling operators to offer unified solutions to customers.
Architecture Outlook
On the basis of architecture, the market is divided into revenue management, service fulfillment, customer management, service assurance, account management, network management systems (NMS), and others. The customer management segment witnessed 16% revenue share in the market in 2023. The customer management sector has experienced growth as a result of an increasing emphasis on enhancing customer experience and engagement within highly competitive markets.Market Competition and Attributes
The Next Generation OSS and BSS market is highly competitive, driven by rapid digital transformation, 5G adoption, and growing demand for seamless network management. Key attributes include scalability, automation, cloud integration, and real-time analytics. Providers focus on enhancing customer experience, supporting IoT ecosystems, and enabling flexible billing and monetization models. The market is characterized by innovation in AI, machine learning, and edge computing, fostering efficiency and operational agility while addressing dynamic demands in telecommunications and enterprise environments.
By Regional Analysis
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe segment procured 29% revenue share in the market in 2023. The European market has experienced a heightened adoption of next-generation OSS/BSS solutions to facilitate Internet of Things (IoT) applications, smart city initiatives, and cross-border telecommunications services.Recent Strategies Deployed in the Market
- Oct-2024: Google formed a partnership with Vodafone, a British multinational telecommunications company, focused on cloud, AI, cybersecurity, and content. This expanded partnership will enhance Vodafone’s digital transformation through AI-powered insights from Google’s Vertex AI platform and Gemini large language models. The partnership includes cloud-native cybersecurity solutions, AI-driven product offerings, and upgrades to Vodafone's infrastructure. It also covers Vodafone's expansion into selling Google devices and services across Europe and Africa, further advancing digital services for consumers and enterprises.
- Jun-2024: IBM Corporation partnered with Telefónica Tech, a Spanish telecommunications company, to enhance AI, analytics, and data governance solutions in Spain. This partnership would develop an open, hybrid, multi-cloud platform, SHARK.X, featuring IBM's watsonx AI and Data platform.
- Dec-2023: IBM Corporation took over streamsets, the Software AG's prominent data ingrestion platform. This acquisition enhances IBM's AI and hybrid cloud capabilities, adding data ingestion and integration tools to its portfolio.
- Nov-2023: Amazon Web Services, Inc. expanded its partnership with Salesforce, Inc., integrating products across data and AI and offering select Salesforce products on the AWS Marketplace. This simplifies data management and allows for the integration of advanced AI technologies into applications and workflows.
- Aug-2023: IBM completed the acquisition of Apptio Inc., a technology spend and value management company. Following this acquisition, the powerful combination of both companies delivers clients the capability to define additional value. Additionally, the combination of IBM's IT automation offerings and Apptio products would provide enterprises with a 360-degree technology management platform that would be utilized to automate and optimize decisions in their IT landscapes.
- Jun-2023: Microsoft Corporation signed a partnership with Moody’s, a financial services company. The partnership aimed to develop advanced data, analytics, and risk solutions using Microsoft Azure OpenAI Service.
- May-2023: IBM Announced the launch of IBM Watsonx, an AI and data platform. The Watson platform would be a foundation model and generative AI, providing a data store, governance toolkit, and studio. With this launch, IBM provides an AI development studio with access to IBM-trained and curated foundation models and open-source models.
List of Key Companies Profiled
- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Google LLC
- Hewlett Packard Enterprise Company
- IBM Corporation
- SAP SE
- Ericsson AB
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
Market Report Segmentation
By Network- Mobile
- Fixed & Wireless
- Cable & Satellite
- Mobile Virtual Network Enabler (MVNE)
- Other Network
- Revenue Management
- Service Fulfillment
- Customer Management
- Service Assurance
- Account Management
- Network Management Systems (NMS) & Others
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Next Generation OSS And BSS Market by Network
Chapter 6. Global Next Generation OSS And BSS Market by Architecture
Chapter 7. Global Next Generation OSS And BSS Market by Region
Chapter 8. Company Profiles
Companies Mentioned
- Microsoft Corporation
- Oracle Corporation
- SAS Institute Inc.
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Google LLC
- Hewlett Packard Enterprise Company
- IBM Corporation
- SAP SE
- Ericsson AB
- TIBCO Software, Inc. (Vista Equity Partners Management, LLC)
Methodology
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