Bird Feed Market Report and Forecast 2024-2032

According to this report, the global bird feed market size reached a value of USD 1.71 billion in 2023. Aided by the rise in bird watching activities, the market is projected to further grow at a CAGR of 6.6% between 2024 and 2032 to reach a value of USD 3.04 billion by 2032.

Bird feed refers to a variety of food products designed for feeding wild and domesticated birds. These feeds typically consist of seeds, grains, fruits, and pellets, formulated to meet the nutritional needs of different bird species. Bird feed plays a crucial role in maintaining bird health and supporting their natural diet, which is especially vital in urban and suburban areas where natural food sources may be scarce.

The rising interest in bird conservation and birdwatching activities is a significant driver of the global bird feed market development. As urbanisation and habitat loss threaten many bird species, awareness of bird conservation efforts has increased. Bird feeding has become a common practice among environmentally conscious individuals aiming to support local bird populations, contributing to the overall demand for bird feed. Additionally, birdwatching has grown into a popular hobby worldwide, with enthusiasts often engaging in bird feeding to attract birds to their yards, further propelling the bird feed market growth.

The rise in disposable incomes and increased focus on home and garden improvements have also led to a surge in bird feeding activities. Many consumers now view bird feeding as a therapeutic and enjoyable way to connect with nature, especially in the context of the global pandemic, which has encouraged people to spend more time at home and in outdoor spaces.

Another factor contributing to the bird feed market expansion is the growing availability of specialised bird feed products. Manufacturers are increasingly offering a variety of feed types, including species-specific blends and organic options, catering to bird lovers who seek high-quality, natural food options for their feathered visitors. This diversification of product offerings is enhancing consumer engagement and boosting market demand.

As per the bird feed market analysis, the increasing urbanisation and reduction of natural habitats are also contributing to the rise in bird feeding practices. As birds have fewer natural sources of food in urban environments, people have turned to feeding birds as a means to support local wildlife. This practice is especially prevalent in regions with colder climates, where food scarcity is a significant challenge for birds during the winter months.

The expanding popularity of bird feeding in emerging markets, particularly in regions such as Asia and Latin America, is presenting new opportunities in the global bird feed market. In these regions, rising disposable incomes, increasing urbanisation, and growing awareness of environmental conservation are driving the adoption of bird feeding practices. Moreover, the integration of bird feed products with technological advancements, such as smart bird feeders that monitor bird activity, is opening new avenues for market expansion.

In addition to the growth of the wild bird feed sector, the domesticated bird feed segment is also expected to constitute a substantial portion of the bird feed market share. Domesticated birds, including parrots, canaries, and finches, require specialised feed that provides essential nutrients for their growth and wellbeing. As pet ownership continues to rise globally, particularly among bird species, the demand for high-quality bird feed products tailored to the dietary needs of pet birds is also increasing.

Furthermore, the rise of eco-friendly and sustainable bird feed products is gaining traction in the market. Many consumers are becoming increasingly aware of the environmental impact of their purchasing decisions and are seeking bird feed options that are free from harmful chemicals and sourced from sustainable farming practices. This trend aligns with the broader movement towards environmentally friendly products across various industries, further shaping the bird feed market dynamics.

As the trend of bird feeding continues to gain momentum, the market for bird feed is poised for sustained growth. The increasing awareness of bird conservation, coupled with the rising popularity of bird watching and feeding as a hobby, is expected to drive further demand for bird feed products in the coming years. With advancements in product offerings and a growing consumer base, the bird feed market is well-positioned for future expansion.

Market Segmentation

The market can be divided based on product type, application, and region.

Market Breakup by Product Type

• Seeds
• Pellets
• Mealworms
• Suet
• Others

Market Breakup by Application

• Domestic
• Commercial
• Others

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global bird feed market. Some of the major players explored in the report are as follows:

• Kaytee Products Inc.
• Wild Delight
• Roudybush Inc.
• Harrison's Bird Foods
• Lafeber Co.
• ZuPreem
• Others