Growth Opportunities in Personalized Nutrition, Global, 2024-2030

Technological Advancements Will Drive Growth

Regulatory authorities do not specifically define personalized nutrition or supplements; however, research organizations such as the International Society of Nutrigenetics/Nutrigenomics (ISNN) have described personalized nutrition as an approach to developing nutritional recommendations and interventions tailored to an individual’s genetic, metabolic, phenotypic, and psychosocial characteristics to improve health and prevent diseases.

Though the definitions could vary, the common theme is that personalized nutrition aims to offer tailored and individual health solutions. The scope of the research is to assess the personalized nutrition landscape, highlighting the market trends and product and technological advancements expected to shape the industry during the forecast period. The scope is limited to personalized supplements and functional food and beverage (F&B) products. The industry is segmented into personalized nutrition products and services and monitoring and tracking devices. Market estimates for global personalized nutrition products and services are provided, but estimates for wearables and non-wearables are not included.

Geographically, North America is the largest market for personalized nutrition products and services; however, Asia-Pacific is expected to witness the highest growth as consumer awareness expands in the region. Technological advancements will continue to shape the future of the personalized nutrition industry with a strong competitive ecosystem.