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Table of Contents
1. Definition of Live-streaming E-commerce2. Douyin EC Group (TikTok): Interest-Based e-Commerce with Cross-Domain Resources
2.1 2.9 Billion Daily Live Stream Views in 2023
2.2 Stimulating Consumer Interest Through Content and Cross-Domain Resource Utilization
2.2.1 Integrating Platforms to Optimize Ad Placement and Influencer Matching
2.2.2 Introducing CORE Methodology to Deliver Live Streaming Solutions with Service Providers
2.2.3 Small and Medium-Sized Streamers: Key to Driving Operational Growth
2.3 Leveraging Volcano Engine for Greater Live Stream Stability and Performance
3. Kuaishou E-commerce: Building Trust to Boost Repeat Purchases
3.1 380 Million Daily Active Users and Nearly 1.2 Trillion RMB GMV in 2023
3.2 Focusing on Trust Building, Product Selection Support, and Traffic Assistance
3.2.1 Introducing Programs to Support Merchant Operations and Foster a Safe Live Streaming Environment
3.2.2 Launching Agriculture Development Plan and Managed Sales Model
3.2.3 Initiating New Merchant Launch Program and Develops Recommendation Systems
3.3 Developing AI Open Platform to Enhance Live Streaming Safety, Quality, and Interaction
4. Taobao Live: Creating Traffic via Integrated Content and Streaming
4.1 Lower GMV Growth than Peers Due to Top Streamers' Inactivity and Content Gaps
4.2 Content-Driven Live Streaming Focused on Influencers, Shopping Festivals, and Rural Villages
4.2.1 Integrating Taobao Live and Guanguang to Create "Content × Live Streaming" Model
4.2.2 Supporting Celebrity and New Streamers to Promote Shopping Festivals
4.2.3 Developing Featured Streaming to Drive Local Economies
4.3 Enhancing Technology for Live Streaming Stability, Precise Recommendations, and Virtual Streamers
5. The Publisher's Perspective
Appendix
List of Companies
List of Tables
Table 1: FACT Methodology and Strategic Applications of Douyin E-Commerce
Table 2: Live Streaming Solutions of Douyin EC DOU Lab
Table 3: Technology Adopted on Taobao Live
Table 4: Operational Features, Performance, and Technologies of Chinese Live Commerce Giants
List of Figures
Figure 1: Douyin EC GMV and YoY Growth, 2020 - 2023
Figure 2: Kuaishou E-commerce GMV and YoY Growth, 2020-2023
Figure 3: Taobao Live GMV and YoY Growth, 2020-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Alibaba
- Borgrise
- ByteDance
- Douyin EC Group
- Herborist
- Kuaishou E-Commerce
- Lianwei Digital Technology
- Ocean Engine
- Pinduoduo (PDD)
- Starry
- Taobao
- TikTok
- Volcano Engine
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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