Automotive Seat Heater Market Opportunities and Strategies to 2033

This report describes and explains the automotive seat heater market and covers 2018-2023, termed the historic period, and 2023-2028, 2033F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global automotive seat heater market reached a value of nearly $2.76 billion in 2023, having grown at a compound annual growth rate (CAGR) of 2.15% since 2018. The market is expected to grow from $2.76 billion in 2023 to $3.64 billion in 2028 at a rate of 5.72%. The market is then expected to grow at a CAGR of 6.25% from 2028 and reach $4.93 billion in 2033.

Growth in the historic period resulted from the steady expansion of the automotive industry, growth in production of passenger and commercial vehicles and increasing government initiatives. Factors that negatively affected growth in the historic period include increasing cost of raw materials used in automobiles.

Going forward, the rise in the automotive aftermarket industry and auto parts manufacturing, growing popularity of electric vehicles, increasing urbanization, rising consumer preference for high-end cars with luxury features and hotter climates and increasing temperatures globally will drive the market. Factors that could hinder the growth of the automotive seat heater market in the future include economic uncertainties or downturns and restrictions on free trade.

The automotive seat heater market is segmented by type into composite fiber type and carbon fiber type. The carbon fiber type market was the largest segment of the automotive seat heater market segmented by type, accounting for 59.62% or $1.64 billion of the total in 2023. Going forward, the carbon fiber type segment is expected to be the fastest growing segment in the automotive seat heater market segmented by type, at a CAGR of 5.98% during 2023-2028.

The automotive seat heater market is segmented by vehicle type into heavy commercial vehicles, light commercial vehicles and passenger vehicles. The passenger vehicles market was the largest segment of the automotive seat heater market segmented by vehicle type, accounting for 70.77% or $1.95 billion of the total in 2023. Going forward, the passenger vehicles segment is expected to be the fastest growing segment in the automotive seat heater market segmented by vehicle type, at a CAGR of 5.98% during 2023-2028.

The automotive seat heater market is segmented by sales channel into aftermarket and original equipment maker (OEM). The original equipment maker (OEM)market was the largest segment of the automotive seat heater market segmented by sales channel, accounting for 64.40% or $1.77 billion of the total in 2023. Going forward, the original equipment maker (OEM)segment is expected to be the fastest growing segment in the automotive seat heater market segmented by sales channel, at a CAGR of 5.98% during 2023-2028.

North America was the largest region in the automotive seat heater market, accounting for 37.24% or $1.02 billion of the total in 2023. It was followed by Asia-Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the automotive seat heater market will be Asia-Pacific and North America, where growth will be at CAGRs of 6.88% and 6.00% respectively. These will be followed by Western Europe and Eastern Europe, where the markets are expected to grow at CAGRs of 5.41% and 4.84% respectively.

The global automotive seat heater market is fairly concentrated, with large players operating in the market. The top ten competitors in the market made up to 30.11% of the total market in 2023. Lear Corporation was the largest competitor with a 5.40% share of the market, followed by Gentherm Incorporated with 5.03%, Continental AG with 4.40%, Toyota Boshoku Corporation with 3.82%, Panasonic Corporation with 3.30%, Forvia S.A with 3.20%, Adient plc with 1.95%, Tachi-S Co. Ltd with 1.53%, Sargent Manufacturing Company with 0.82% and Rostra Accessories Inc with 0.65%.

The top opportunities in the automotive seat heater market segmented by type will arise in the carbon fiber type segment, which will gain $554.97 million of global annual sales by 2028. The top opportunities in the automotive seat heater market segmented by vehicle type will arise in the passenger vehicles segment, which will gain $658.45 million of global annual sales by 2028. The top opportunities in the automotive seat heater market segmented by sales channel will arise in the original equipment maker (OEM) segment, which will gain $599.3 million of global annual sales by 2028. The automotive seat heater market size will gain the most in the USA at $266.35 million.

Market-trend-based strategies for the automotive seat heater market include focus on introduction of pay-per-use features in automotive seat heating systems, focus on introducing heated seat belts for electric vehicles to elevate passenger safety and comfort and strategic partnerships and collaborations among major players.

Player-adopted strategies in the automotive seat heater market include focus on enhancing operational capabilities through strategic acquisitions and new launches.

To take advantage of the opportunities, the analyst recommends the automotive seat heater companies to focus on pay-per-use features, focus on innovative heated seat belts, focus on carbon fiber type seat heaters, expand in emerging markets, continue to focus on developed markets, focus on strategic partnerships, provide competitively priced offerings, participate in trade shows and events, continue to use B2B promotions, continue to use B2C promotions, focus on passenger vehicles, focus on original equipment maker (OEM) segment and focus on urban population.