New Zealand's 2024 consumer landscape is shaped by economic pressures, an ageing, diverse population, and rising sustainability values. Inflation drives frugal spending, while multicultural influences reshape demand. Digital engagement and flexible work continue to gain traction, especially among younger generations. Consumers prioritize affordability, sustainability, and convenience, reflecting a pragmatic approach to modern living.
The New Zealand: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The New Zealand: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Lifestyles market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Key findings
- Key drivers affecting consumers in New Zealand in 2023
- How developments today shape the consumers of tomorrow
- Population is ageing while growth is driven by migration
- Rising obesity, insufficient physical exercise and health risks highlight lifestyle challenges
- Population growth and Generation Z expansion drive demand and infrastructure needs
- Population growth in major New Zealand cities signals continuing urbanisation
- Opportunities for growth
- Traditional family households dominate amid growth in single person homes
- Rising house prices drive demand for larger, amenity-rich homes
- Older, female-led households expected to dominate by 2040
- Already high digital connectivity and device adoption set to reach near-universal levels
- Rising inflation impacts consumer spending across essential categories
- Millennials most likely and Gen Z least likely to increase spending across all categories
- Rising incomes among older adults drive luxury and wellness demand
- Rising consumer expenditure driven by housing and education needs
- Key findings of the consumer survey
- Older generations seek value for money while younger generations prioritise quality
- Financial pressures drive New Zealanders towards bargain hunting and private label
- Environmental concerns drive eco-conscious, more so for older generations
- Generation Z leads in savings while a fifth of population relies on government support
- Work-life balance a priority for all generations, while youth leads in salary expectations
- Key takeaways
