The Serbian cigarettes category is expected to increase from RSD150.2 billion ($1.4 billion) in 2023 to RSD161.9 billion ($1.5 billion) in 2028, growing at a CAGR of 1.5%. Per capita expenditure of cigarettes stood at $206.8 in 2023 in Serbia, which was higher than the global level ($110) but lower than the regional level ($282.8). Smoking prevalence in Serbia was 39% in 2023 with 39% of men and 39.1% of women classified as smokers. Philip Morris International was the leading company in the cigarettes category with a volume share of 33.7% in 2023. Poland was the leading exporter of cigarettes to Serbia in 2023.
Key Highlights
- Per capita expenditure of cigarettes stood at $206.8 in 2023 in Serbia, which was higher than the global level ($110) but lower compared to the regional level ($282.8).
- Poland was the major exporter of cigarettes to Serbia.
- Smoking prevalence in Serbia in 2023 is 39% overall, while it was 39% and 39.1% across male and female population, respectively.
- Convenience stores was the largest distribution channel in the Serbian cigarettes category in 2023.
- Philip Morris International was the largest manufacturer for cigarettes in Serbia in 2023.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the cigarettes category in Serbia, as part of the analyst’s global coverage of the category. It includes analysis on the following:- Market Context: The report provides comparative analysis of the value shares of Serbia in the Eastern European and global cigarettes category. Additionally, the per capita expenditure of cigarettes in Serbia is also compared with the Eastern Europe and global levels.
- Market Size and Structure : The report offers an overview of the growth at a category level and provides analysis for cigarettes by value, volume, and CAGR for the period 2018-28. The section also includes value analysis of segments, value and volume analysis of sub-segments segments under cigarettes category for the period 2018-28.
- Production and Trade: It covers production, imports, and exports of the country in the cigarettes category.
- Taxation and Prices: It covers taxation and prices in the country and effects in the cigarettes category.
- Retail Distribution: It analyzes the leading distribution channels at category level in 2023. The consumer reports cover the following distribution channels: cash & carries and warehouse clubs, convenience stores, department store, hypermarkets & supermarkets, and tobacco specialists,.
- Manufacturers and Brands: The report provides analysis on leading companies by category in 2023 and analyzes the market share.
- Smoking Population: The report covers consumption of cigarettes by gender in Serbia.
- Operating Constraints: The report cover the impact of policies and regulation on cigarettes category in Serbia.
- Prospects and Forecasts: The report covers forecast analysis of categories in the cigarettes category.
- Macroeconomic analysis: The report also provides an outlook on macroeconomic indicators in Serbia, with a detailed summary of the economy, labor market, and demographics.
- Time period: The report provides category value and volume data, including category level data for the period 2018-28. Distribution channel and company data is of 2023.
Reasons to Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and identify where to compete.
Table of Contents
- Report Scope
- Introduction
- Executive Summary
- Market Context
- Value Growth Analysis By Region
- PCC And PCE Of Serbia Compared To Global And Eastern European Markets
- Market Size And Structure
- Market Size Analysis
- Market Size Analysis - Category: Cigarettes
- Segment Analysis : Cigarettes
- Sub-segment Analysis: Cigarettes
- Production And Trade
- Production - Cigarettes
- Imports - Cigarettes
- Exports - Cigarettes
- Taxation And Pricing
- Taxation - Cigarettes
- Retail Prices - Cigarettes
- Retail Distribution
- Channel Share Analysis - Cigarettes
- Manufacturers And Brands
- Leading Companies By Volume Share - Cigarettes
- Brand Share Analysis Of Top Companies - Cigarettes
- Smoking Population
- Smoking Population, By Gender
- Operating Constraints
- Prospects And Forecasts
- Cigarettes Growth Analysis
- Macroeconomic Analysis
- GDP Growth And Inflation
- Population Growth
- Labor Market Trend
- Economic Summary, Labor Market Trends And Demographic Trends
- Serbia Risk Index (GCRI) 2024
- Serbia Risk Analysis - Compared To Global And Eastern Europe Markets
- Methodology
- Definitions
- Appendix
- Cigarettes - value analysis by segment, 2018-28
- Cigarettes - volume analysis by segment, 2018-28
- Cigarettes- value analysis by sub-segment, 2018-28
- Cigarettes - volume analysis by sub-segment, 2018-28
- Cigarette production, 2000-19
- Imports of cigarettes, 2021-23
- Imports by country of origin, million pieces, 2021-23
- Imports by country of origin, percentage share (%), 2021-23
- Exports of cigarettes, 2021-23
- Exports by country of destination, million pieces, 2021-23
- Exports by country of destination, percentage share (%), 2021-23
- Taxation - cigarettes
- Retail prices - cigarettes (RSD)
- Change in distribution share in cigarettes, 2018-23
- Brand volume shares of top five companies by category, 2023
- Performance overview (score: 1-100)
- Sector data, by category
- Per capita consumption (pieces), 2018-28
- Per capita expenditure ($), 2018-28
- Cigarettes volume sales distribution in Serbia, 2023
- Brand volume share by category, 2023
- Nominal GDP (RSD billion) value and annual growth (%), 2020-28
- Consumer price inflation (%), 2020-28
- Employed people (million) and unemployment rate (%), 2020-28
- Nominal household final consumption expenditure and annual growth (%), 2020-28
- Population and annual growth (%), 2020-28
- Population by age group (%)
- Population by gender (%)
- Value share of Serbia in the global and Eastern European cigarettes category, 2023-28
- Per capita expenditure comparison - Serbia , Eastern Europe, and global, 2018-28
- Market size and growth analysis by value, cigarettes category, 2018-28
- Market size and growth analysis by value and volume, cigarettes category, 2018-28
- Key distribution channels - cigarettes, in million pieces
- Leading companies (in volume million pieces) in the cigarettes category, 2023
- Percentages of adult smokers by gender, 2009-28
- Cigarettes consumption, million pieces, 2018-28
- Percentages of adult smokers by gender, 2008-28
- Cigarettes consumption, million pieces, 2018-28
- Real GDP (RSD billion) and annual growth (%)
- Nominal GDP (RSD billion) and annual growth (%)
- Consumer price inflation (%)
- Nominal household final consumption expenditure growth (%) in RSD terms
- Population (million) and annual growth (%)
- Population by age group (%)
- Population by gender (%)
- Population by rural-urban split (%)
- Employed people (million) and unemployment rate (%)
- Five lowest-risk nations in GCRI Q2 2024
- Five highest-risk nations in GCRI Q2 2024
- Serbia’s performance in country risk analysis in comparison Eastern Europe and world average
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Philip Morris International
- Japan Tobacco
- British American Tobacco
- and Monus TobaccoIndustry
