Yoga Accessories Market Outlook, 2030

The word “yoga” is among the 15 most popular words in the UK. This increase in popularity has led to increase in various accessories related to its which includes yoga mat. Yoga mat act as a insulation between the human body and the ground. This prevents any loss of heat, charge or energy from the body to the ground and thereby provides a thermo-insulation. Due to anti-slipping nature of yoga mat, it helps the person to keep strong hold on the surface hence; the rise in popularity of yoga is projected to drive the growth of the yoga mat market. Yoga is a methodical effort toward self-perfection through developing talent potential on the physical, vital, mental, intellectual, and spiritual levels.

It was first devised by the rishis and sages of ancient India and has been maintained by a stream of living teachers ever since, who have continually adapted this science to every generation. It was first imported into Europe and the US around the end of the nineteenth century when it was brought by Indian practitioners immigrating to new countries. Yoga Accessories help practitioners of all levels to gain the sensitivity of yoga poses while receiving the benefits and not overdoing it. Even though yoga had already gained its popularity across the world, there was a hype post the introduction of Yoga Day, in 2015 as mandated by the United Nations after Indian Prime Minister Shri Narendra Modi’s speech in 2014 .As the world suffered at the hands of Covid, yoga came as a rescue, playing a significant role in the psycho-social care and rehabilitation of patients in quarantine and isolation, particularly helping them in allaying their fears and anxiety. With the increasing understanding of the health benefits of yoga, more people are expected to be practicing yoga in the coming years. People are likely to be purchasing branded yoga accessories even if they really won’t have any necessity, just to publicize on social media. This growing tendency to gain more likes of social media will also be an indirect factor for the market growth. Consequently, the ascent in the fame of yoga is projected to drive the development of the Market share. The utilization of eco-accommodating and biodegradable materials is offering new and updated opportunities in the Yoga Mat Market.

According to the research report 'Global Yoga Accessories Market Outlook, 2030,', the Global Yoga Accessories market was valued at more than USD 22.96 Billion in 2024, and expected to reach a market size of more than USD 32.35 Billion by 2030 with the CAGR of 6.01% from 2025-2030. Millennial population is becoming more conscious about their health these days. Different types of yoga exercises not only keep customers physically fit but also mentally well. Yoga requires different equipment to tap its full benefits and potential, and this increases the demand for yoga accessories. Yoga accessories make it easy for customers to do different types of yoga by providing more grips to any posture.

This has increased the demand for yoga accessories in the world. Increasing consumer awareness toward yoga and fitness is driving the growth of the yoga accessories market. Furthermore, the rise in the practice of yoga is anticipated to create market opportunities for the yoga accessories market during the forecast period. However, fluctuation in raw material price may restrain the growth of the yoga accessories market. Additionally, developing number of yoga studios, expanded reception of yoga by a colossal number of the populace because of its few medical advantages and drives are taken by the public authority in certain areas of the Market Revenue. Item development and tendency toward mats produced using traditional materials will additionally set out new open doors for the yoga mat market in the conjecture time frame referenced previously. Moreover, producers have been zeroing in on giving yoga mats upgraded solace, more accommodation, and various material choices to buyers to acquire a strategic advantage in the worldwide Yoga Mat Market. An increase in the popularity of Yoga is considered as the major factor that is driving the growth of the Yoga Mat Market in the forecasted period. In light of yoga insights worldwide, yoga has been recorded among the ten most famous wellness exercises on the planet. The Worldwide Survey of Fitness Trends for 2018 records yoga among the 'Hottest wellness tend' on the planet for that year. The ascent in the act of yoga has prompted a flood popular for particular gear and frill, for example, yoga and exercise mats.

Market Drivers

Rising Health and Wellness Awareness: There is a growing global awareness of the benefits of yoga and other forms of physical exercise, especially related to stress reduction, flexibility, mental wellness, and physical fitness. The increasing emphasis on holistic health and self-care practices is encouraging people to invest in yoga-related products to enhance their practice. Yoga has become a part of mainstream fitness routines, including for people with a busy lifestyle, leading to a consistent increase in yoga practitioners globally. This rise in participation translates into a growing need for yoga accessories to support different yoga postures, routines, and levels of practice.

E-commerce and Online Availability: The rapid growth of e-commerce platforms has made yoga accessories more accessible to a global audience. Consumers now prefer online shopping due to the convenience, variety, and ease of comparing prices. Many e-commerce platforms are dedicated to wellness and fitness products, providing a wide range of yoga accessories. Companies are increasingly leveraging online marketing and distribution channels, further expanding the reach of their products.

Market Challenges

Price Sensitivity and Competition: The yoga accessories market is highly competitive, with numerous local and global brands offering similar products. As a result, price sensitivity among consumers becomes a challenge for companies trying to differentiate their products. While premium products exist (e.g., eco-friendly yoga mats, high-quality mats, and props), there are also many low-cost alternatives available.

Sustainability and Material Sourcing Concerns: With a growing consumer demand for sustainable and eco-friendly products, manufacturers are under pressure to adopt more sustainable practices in the production of yoga accessories. Materials like PVC (used in mats) are not biodegradable and can contribute to environmental harm. The cost of producing eco-friendly products such as biodegradable mats or recycled materials can be higher, which could lead to higher product prices.

Market Trends

Sustainability and Eco-friendly Products: The trend toward sustainability is increasingly shaping consumer choices in the yoga accessories market. Consumers are more inclined to purchase eco-friendly yoga mats, blocks, straps, and other accessories made from natural or recycled materials (e.g., organic cotton, jute, cork, TPE, and thermoplastic elastomers).

Technological Integration and Smart Accessories: The integration of technology into yoga products is gaining momentum. Smart yoga mats, wearable devices, and accessories with sensors or built-in apps to track performance, progress, and form are becoming more popular. For example, smart mats can track movements, posture, and even provide feedback to users during their practice, offering a more personalized experience. This trend caters to the growing demand for a more interactive and tech-savvy approach to fitness and wellness.

The demand for yoga mats is vast, driven by the diversity in materials such as PVC, rubber, jute, and eco-friendly options like TPE (Thermoplastic Elastomer). Mats are also often customized to specific styles of yoga, such as thicker mats for restorative yoga or lighter, travel-friendly mats for those on the go. Yoga Clothing segment has expanded well beyond basic leggings and tank tops.The athleisure trend has significantly influenced this market, blending functionality with fashion, making yoga clothing suitable for both workouts and casual wear. Brands are now focusing on sustainability, using organic cotton, recycled polyester, and other eco-friendly materials to appeal to environmentally conscious consumers.

Yoga Straps simple yet essential tools are designed to assist in achieving deeper stretches and improving flexibility. They come in various lengths and materials, including cotton, nylon, and hemp. Some straps feature buckles for adjustable loops, adding versatility to their use. Straps are particularly beneficial for beginners or those with limited flexibility, enabling them to maintain proper alignment and avoid injury. Yoga Blocks are indispensable for providing support and stability in various poses. They are typically made from foam, cork, or wood, each offering different levels of firmness and stability. Foam blocks are lightweight and soft, ideal for beginners, while cork and wooden blocks provide more robust support for advanced practitioners. Blocks help in maintaining balance, deepening stretches, and ensuring proper alignment, making them a staple in yoga practice.

Online sales channels have seen a significant surge, driven by the convenience and extensive variety they offer. E-commerce platforms and dedicated brand websites provide a plethora of choices, detailed product descriptions, customer reviews, and often, better deals and discounts. The global reach of online platforms also allows brands to tap into a wider audience, making it easier for consumers to access niche and specialized products. Additionally, the rise of social media and influencer marketing has significantly boosted online sales, with yoga enthusiasts and fitness influencers often showcasing and recommending their favorite products.

On the other hand, offline sales channels like specialty retail stores, department stores, and sports shops continue to hold a substantial share of the market. These brick-and-mortar stores offer the tactile experience of physically examining and testing products before purchase, which is particularly appealing for items like yoga mats and clothing where texture and fit are crucial. Offline channels also benefit from in-store promotions, personalized customer service, and immediate product availability. Moreover, community-based yoga studios often sell accessories as part of their retail offerings, fostering a sense of local support and trust among consumers. The demand across both channels is fueled by the increasing adoption of yoga for its holistic health benefits, with a notable rise in sales during the COVID-19 pandemic as more people turned to home workouts.

The ancient practice of yoga originated in India in the 5th century B.C.E. and has since spread throughout the world. It was first imported into Europe and the US around the end of the nineteenth century when it was brought by Indian practitioners immigrating to new countries. Asia is considered as a home of Yoga, and there is a constant increase in yoga retreat tourism, accounted for a market share of more than 31% in the year 2021. However, the global market is likely to witness a growth of the North America region, which is expected to be the leading market region from 2021.

Widely perceived as a Hindu spiritual practice, yoga was not officially permitted for decades in Saudi Arabia, the cradle of Islam where all non-Muslim worship is banned. Due to the lack of awareness about yoga accessories and the economic incapability of the region, it remains the lowest contributor in the global market. One can now find meditation and hatha yoga classes worldwide, and the US alone now has over 6,000 studios in cities big and small. The US accounted for a market share of more than 23%, followed by China & India, both accounting for nearly 15%. The cities with the highest number of yoga studios in the USA are San Francisco, New York, and Los Angeles. Bali, Ibiza, Thailand, and of course India itself, all have huge yoga tourism industries and they are growing bigger every year.

Key developments

In May 2017, Indiegogo developed smart mat technology in which the smart mat is embedded with over 20,000 sensors, which provides the yoga practitioner vital information regarding body alignment and correctness of the postures. These smart mats can be tethered to smartphones with the help of Bluetooth technology.

• In October 2019, Flowstate launched a new series of yoga mats.
• Also, in April 2019, Flowstate launched graphic yoga mat in collaboration with Maser, an artist based in Dublin.
• In May 2019, Flipkart Private Limited, an Indian e-commerce company launched private label sports and fitness brand Adrenex which includes products such as yoga mats, dumbbells and volleyballs among others.
• In June 2018, Wearable X launched smart yoga pants for men.

COVID-19 Impacts

The COVID-19 outbreaks have affected virtually every one of the nations across locales, their financial presentation, and the circulation channels of the multitude of businesses. Notwithstanding, the wellbeing area and its associated market have seen a positive effect because of the pandemic. The pandemic has decidedly affected the worldwide Yoga Mat Market, a piece of the wellness and medical care items markets. This has been made conceivable by the improved web-based business exercises of millions of buyers worldwide.

As per various buyers' therapists, individuals throughout the planet have been buying things dependent on three necessities in order to secure, engage, and connect. Furthermore, the worldwide Yoga Mat Market is projected to observe consistent development, even after the pandemic dies down, significantly because of the expansion in mindfulness regarding the sound way of life among individuals throughout the planet.

Major Companies Present In the Market

Adidas AG, Aurorae Yoga, Barefoot Yoga Company, Gaima, Hugger Mugger, Lululemon Athletica Inc, Manduka, Nike Inc

Considered In the Report

• Geography: Global
• Historical year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecasted year: 2030

Regions and Countries covered in the report

• North America (US, Canada, Mexico)
• Europe (Germany, UK, Spain, Italy, France, Russia)
• Asia-Pacific (China, Japan, India, Australia)
• South America (Brazil, Argentina, Columbia)
• Middle East & Africa (UAE, Saudi Arabia, South Africa)

Aspects Covered In the Report

• Market Size By Value for the historic time period
• Market Size By Value for the forecast time period
• Market Share by Product (Mats, Clothing, Straps, Blocks, others)
• Market Share by Sales Channel (Online & Offline)
• Market Share by Region
• Market Share by Country

The approach of the report

We keep an eye on evolving markets and try to evaluate the potential of the products and services. If we find the market interesting, we start working on it and create the desired table of content, considering all aspects of the business. We start by creating separate questionnaires for C-level executives, national/regional sales personnel, company owners, dealers, distributors, and end-users.

Once the questionnaires have been finalized, we start collecting the primary data (mostly through phone calls) and try to understand the market dynamics regionally or tier-wise. This process gives us in-depth details of the market, including all present companies, the top-performing products with reasons why they dominate; we get the details of new players and their innovative approaches; market trends; dynamics; and all the small details of the market.

Intended Audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the yoga accessories manufacture industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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