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The gum confectionery market refers to the segment of the confectionery industry that produces and sells chewing gum. Chewing gum is a popular product consumed worldwide, known for its various flavors, breath-freshening properties, and sometimes even functional benefits like dental health or stress relief. A gum confectionery can be termed as a soft, cohesive substance that releases flavor when chewed. It is not meant to be swallowed.This report comes with 10% free customization, enabling you to add data that meets your specific business needs.
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It consists of sweetener, softener, colors, flavoring agents, and sometimes a hard polyol coating. As people are becoming more health-conscious, they seek benefits from the gum too. To capture this segment, the manufacturers market their product focusing its aid in keeping the teeth clean and killing mouth odor instantly. As many governments are trying to restrict the use of tobacco, the adoption of nicotine gums is increasing.
According to the research report, 'Global Gum Confectionery Market Outlook, 2029', the global gum confectionery market is likely to be crossing a value of USD 28 Billion. The rising questions about the negative effects of the ingredients in the gum have been restricting the optimum growth of the market. However, chewing gum is seen as a recreational edible item, which is masticated out of instinctual desire. The market is divided into different segments based on sales channel: Supermarket/Hypermarket, Convenience Stores, Pharmaceutical & Drug Stores, E-commerce & others, and by region & country.
Chewing gum comes in various forms, including sugar-free, bubble gum, functional gum (e.g., with added vitamins or minerals), and novelty gums (e.g., with liquid centers or unique flavors). Consumers of chewing gum span various demographics, from children to adults. Different age groups often prefer different types of gum, influencing product development and marketing strategies. There is a growing demand for sugar-free and natural ingredient gums due to increasing health consciousness among consumers. Brands are also focusing on dental health benefits, such as gum that helps clean teeth or freshen breath. Nicotine gums are designed especially for people, who want to quit smoking, as it reduces the cravings, frustration, restlessness, and anxiety caused during the quitting process. This segment was once a niche but has gained much popularity through aggressive promotions by marketers and recommendations by health consultants.
Gum confectionery products are distributed through various channels, including supermarkets, convenience stores, online retail platforms, and vending machines. In terms of sales channel, the gum confectionery market is led by the convenience store segment, followed by the supermarket & hypermarket segment, which together accounted for a share of more than 31.32% in the year 2023. The innovations in the flavors, ingredients, packing, etc. are likely to attract more customers in the coming period. With the increasing health awareness, the consumers are moving away from the high sugar content, and this has forced the leading market players to come up with sugar-free alternatives.
The market is competitive, with key players constantly innovating to differentiate their products. Marketing strategies often emphasize taste, freshness, and functional benefits to attract consumers. Regulatory frameworks vary by region, particularly concerning ingredients, health claims, and labeling requirements. Compliance with these regulations is essential for market entry and consumer trust.
The demand for gum confectioneries is high in the Asia Pacific region, given the huge population. In the year 2023, the region accounted for more than 37.95% of the global market share. The rise in disposable income in the region coupled with the high population in the region is the major driver in the gum confectionery market. The consumption of chewing gums diminishes the strong after flavors of Asian cuisines. In the regions of Europe & North America, sugar-free and herbal flavors are the most popular trends. Through the forecasted period, the Middle East & Africa region is expected to be growing with the highest CAGR of 4.89%.
CONSIDERED IN THE REPORT
- Geography: Global
- Base year: 2023
- Historical year: 2018
- Forecasted year: 2029
REGIONS COVERED
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
ASPECTS COVERED IN THE REPORT
- Global Market Size By Value for the time period (2018-2029F)
- Regional Market Size By Value for the time period (2018-2028F)
- Country Market Size By Value for the time period (2018-2029F)
- Market Share by Sales Channel
- Market Share by Region
- Market Share by Country
- Market Share by Company
Table of Contents
1. Executive Summary5. Economic /Demographic Snapshot13. Strategic Recommendations
2. Market Dynamics
3. Research Methodology
4. Market Structure
6. Global Gum Confectionary Market Outlook
7. North America Gum Confectionary Market Outlook
8. Europe Gum Confectionary Market Outlook
9. Asia-Pacific Gum Confectionary Market Outlook
10. South America Gum Confectionary Market Outlook
11. Middle East & Africa Gum Confectionary Market Outlook
12. Competitive Landscape
14. Annexure
15. Disclaimer
List of Figures
List of Tables
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Company 1
- Company 2
- Company 3
- Company 4
- Company 5
- Company 6
- Company 7
- Company 8
- Company 9
- Company 10
- Company 11
- Company 12
- Company 13
- Company 14
- Company 15
- Company 16
- Company 17
- Company 18
- Company 19
- Company 20
