In Latin America, businesses are increasingly adopting cloud computing, artificial intelligence (AI), and machine learning technologies to support their strategic growth. Digital transformation remains strong, with the cloud solidifying its role as a cornerstone of innovation and efficiency across various industries and critical business segments in the region.Highlights from the 2024 Frost & Sullivan Cloud Decision-Maker Survey
Amid economic uncertainty, enterprises are focusing on cost optimization and long-term sustainability. To address this and other data governance tasks, as well as to delve into the world of AI, companies are turning to external partners at a faster pace than the global average to accelerate their journey toward full digitization. Sustainability continues to gain importance, prompting businesses to adopt technologies that enhance energy efficiency and reduce emissions while ensuring operational scalability and future-proofing their digital strategies. These insights are among the key findings of the 2024 Cloud User Survey of Latin American businesses.
This report analyzes data from respondents operating in the region’s four largest markets: Brazil, Mexico, Argentina, and Colombia.
Table of Contents
Research Objectives and Methodology
Key Findings
Latin American Businesses Embrace AI and Cloud to Drive Growth
Latin American Companies Shift Strategies with Cloud Adoption
Managing Cloud Costs is a Growing Challenge for Latin American Companies
Sustainability Drives Innovation and Competitiveness in Latin American Businesses
Latin America’s Growing Use of Third-Party Partners
Appendix
Next Steps
