North America Crowd Analytics Market Size, Share & Trends Analysis Report By Deployment Mode (Cloud, and On-premise), By Component, By Application, By Organization Size, By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Crowd Analytics Market is expected to witness market growth of 23.1% CAGR during the forecast period (2024-2031).

The US market dominated the North America Crowd Analytics Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $2.26 billion by 2031. The Canada market is experiencing a CAGR of 25.6% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 24.7% during 2024-2031.



These analytics is a data-driven technology that involves monitoring, analyzing, and interpreting human movement, behavior, and density in a specific area using artificial intelligence (AI), machine learning (ML), computer vision, and big data analytics. It enables businesses, governments, and urban planners to gain real-time insight into crowd flow, congestion levels, security risks, and consumer behavior to improve decision-making, enhance safety, and optimize operations.

The integration of artificial intelligence and big data analytics has played a pivotal role in transforming these analytics into a highly sophisticated and reliable technology. Traditional methods of crowd monitoring, which relied heavily on manual surveillance and video recordings, could not often provide real-time insights or predict crowd movements.

The North American market leads the global landscape, driven by high technological adoption rates, robust economic infrastructure, and the presence of major analytics solution providers. Businesses and government agencies in the region are increasingly leveraging crowd data to enhance security, optimize public spaces, and improve operational efficiency. Government initiatives focusing on digital transformation, smart city development, and data privacy regulations have further accelerated the adoption of AI-powered crowd analytics solutions across key sectors. Mexico's e-commerce and retail sector is another major area where these analytics is becoming indispensable. The Mexican government’s investment in digital infrastructure and its support for small and medium enterprises (SMEs) through initiatives like Programa para el Desarrollo del Comercio Electrónico (Program for E-Commerce Development) have further created a favorable environment for the adoption of these analytics in retail and digital commerce. Therefore, as the demand for real-time crowd monitoring, security enhancement, and smart infrastructure development continues to rise, the region is expected to drive further innovation and expansion in this market.

List of Key Companies Profiled

• Nokia Corporation
• NEC Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)
• Savannah Simulations AG
• Sightcorp (Raydiant Inc.)
• IBM Corporation
• Hewlett Packard Enterprise Development LP
• Intel Corporation
• Cisco Systems, Inc.
• Aptiv PLC

Market Report Segmentation

By Deployment Mode

• Cloud
• On-premise

By Component

• Solution
• Services
• Managed Services
• Professional Services

By Application

• Security & Safety
• Crowd Management
• Tracking & Monitoring
• Other Application

By Organization Size

• Large Enterprises
• Small & Medium Enterprises

By Vertical

• Consumer Goods & Retail
• Transportation
• Public Safety
• Media & Entertainment
• BFSI
• Healthcare & Life Sciences
• Travel & Tourism
• Other Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America