The Europe Augmented Reality Navigation Market is expected to witness market growth of 38.0% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Augmented Reality Navigation Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $917.9 million by 2031. The UK market is exhibiting a CAGR of 36.9% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 39% during 2024-2031.
Mobile AR navigation is another critical application in which smartphones and tablets provide augmented reality capabilities to guide users. AR navigation on mobile devices utilizes the phone’s camera and sensors to overlay directions, points of interest, and real-time information onto the live image of the user’s environment. This is commonly seen in applications like Google Maps and Apple Maps, where users can view detailed walking directions or even find nearby businesses, restaurants, or landmarks with a simple camera scan.
Indoor navigation is an area where AR has found considerable application. Traditional GPS signals often fail inside large buildings such as airports, shopping malls, or hospitals. AR provides a solution by combining Wi-Fi, Bluetooth, or QR code systems with real-time maps to help users find their way through complex indoor environments. In airports, for instance, AR can guide passengers through check-in processes, security, baggage claims, and boarding gates. Hospitals use AR navigation to direct patients and staff to different departments or rooms within large medical centers.
The increasing installation of industrial robots across Europe further accelerates the adoption of AR navigation solutions. Robots become integral to automated processes, so AR navigation enables efficient human-robot collaboration. For example, AR interfaces can visually map robotic movements and guide operators in programming and managing robots, ensuring optimal performance. Furthermore, AR navigation systems assist in troubleshooting and maintaining industrial robots by providing detailed overlays of robotic components and diagnostics. This reduces the time and expertise required for maintenance, driving cost savings and operational efficiency. The synergy between AR navigation and robotics also supports remote monitoring and management, enabling manufacturers to optimize resources across multiple sites. Thus, the robust growth of Europe’s manufacturing sector and the rising adoption of industrial robots propel the demand for AR navigation solutions in industrial applications.
The Germany market dominated the Europe Augmented Reality Navigation Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $917.9 million by 2031. The UK market is exhibiting a CAGR of 36.9% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 39% during 2024-2031.
Mobile AR navigation is another critical application in which smartphones and tablets provide augmented reality capabilities to guide users. AR navigation on mobile devices utilizes the phone’s camera and sensors to overlay directions, points of interest, and real-time information onto the live image of the user’s environment. This is commonly seen in applications like Google Maps and Apple Maps, where users can view detailed walking directions or even find nearby businesses, restaurants, or landmarks with a simple camera scan.
Indoor navigation is an area where AR has found considerable application. Traditional GPS signals often fail inside large buildings such as airports, shopping malls, or hospitals. AR provides a solution by combining Wi-Fi, Bluetooth, or QR code systems with real-time maps to help users find their way through complex indoor environments. In airports, for instance, AR can guide passengers through check-in processes, security, baggage claims, and boarding gates. Hospitals use AR navigation to direct patients and staff to different departments or rooms within large medical centers.
The increasing installation of industrial robots across Europe further accelerates the adoption of AR navigation solutions. Robots become integral to automated processes, so AR navigation enables efficient human-robot collaboration. For example, AR interfaces can visually map robotic movements and guide operators in programming and managing robots, ensuring optimal performance. Furthermore, AR navigation systems assist in troubleshooting and maintaining industrial robots by providing detailed overlays of robotic components and diagnostics. This reduces the time and expertise required for maintenance, driving cost savings and operational efficiency. The synergy between AR navigation and robotics also supports remote monitoring and management, enabling manufacturers to optimize resources across multiple sites. Thus, the robust growth of Europe’s manufacturing sector and the rising adoption of industrial robots propel the demand for AR navigation solutions in industrial applications.
List of Key Companies Profiled
- Google LLC (Alphabet Inc.)
- Apple, Inc.
- Microsoft Corporation
- WayRay AG
- Fujitsu Limited
- IndoorAtlas Ltd.
- Niantic, Inc.
- Mapbox, Inc.
- HERE Global B.V.
- Sygic a.s.
Market Report Segmentation
By Type
- Outdoor Navigation
- Indoor Navigation
By Component
- Hardware
- Software
- Services
By End Use
- Industrial & Manufacturing
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Aerospace & Defense
- Education
- Military & Defense
- Other End Use
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Europe Augmented Reality Navigation Market by Type
Chapter 5. Europe Augmented Reality Navigation Market by Component
Chapter 6. Europe Augmented Reality Navigation Market by End Use
Chapter 7. Europe Augmented Reality Navigation Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- Google LLC (Alphabet Inc.)
- Apple, Inc.
- Microsoft Corporation
- WayRay AG
- Fujitsu Limited
- IndoorAtlas Ltd.
- Niantic, Inc.
- Mapbox, Inc.
- HERE Global B.V.
- Sygic a.s.
Methodology
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