The Europe Augmented Reality And Virtual Reality In Healthcare Market is expected to witness market growth of 17.8% CAGR during the forecast period (2024-2031).
The Germany market dominated the Europe Augmented Reality And Virtual Reality In Healthcare Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $874.6 million by 2031. The UK market is exhibiting a CAGR of 16.8% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 18.8% during 2024-2031.
AR and VR are making substantial strides in the field of clinical practice. In diagnostic imaging, for example, AR can project enhanced 3D visualizations of patient anatomy during procedures, enabling clinicians to identify anomalies more precisely. Surgeons increasingly rely on AR-guided systems that overlay critical information, such as blood flow data and tissue density, onto the surgical field in real-time.
The advent of AR and VR in healthcare also transforms patient engagement and experience. Digital tools enable patients to become more active participants in their care, as they are provided with detailed insights into their health conditions. For instance, AR applications allow patients to visualize their anatomical structures, which aids in the comprehension of their diagnoses and treatment plans.
The healthcare industry in Europe is undergoing substantial growth as a result of the adoption of artificial intelligence (AI) and machine learning (ML), increased investments in healthcare digitization, and a strong emphasis on enhancing patient outcomes. This growth is being driven by augmented reality and virtual reality. One of the primary factors contributing to the rising demand for AR/VR in healthcare is the aging population and the increasing prevalence of chronic diseases. By the mid-2030s, Germany’s population aged 67 and older is expected to increase by four million, exceeding 20 million individuals. The critical importance of AR/VR solutions that enable remote surgical training, virtual rehabilitation, and improved patient engagement in the management of chronic conditions and the enhancement of long-term care is underscored by this demographic transition. The European Union's "Horizon Europe" program, with a €93.5 billion budget for research and innovation (2021-2027), has allocated substantial funding for digital health and AI-driven AR/VR healthcare technologies. This investment supports the development and adoption of advanced AR/VR platforms, AI-powered immersive training modules, and virtual diagnostic tools. Consequently, Europe is rapidly establishing itself as a leader in the market.
The Germany market dominated the Europe Augmented Reality And Virtual Reality In Healthcare Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $874.6 million by 2031. The UK market is exhibiting a CAGR of 16.8% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 18.8% during 2024-2031.
AR and VR are making substantial strides in the field of clinical practice. In diagnostic imaging, for example, AR can project enhanced 3D visualizations of patient anatomy during procedures, enabling clinicians to identify anomalies more precisely. Surgeons increasingly rely on AR-guided systems that overlay critical information, such as blood flow data and tissue density, onto the surgical field in real-time.
The advent of AR and VR in healthcare also transforms patient engagement and experience. Digital tools enable patients to become more active participants in their care, as they are provided with detailed insights into their health conditions. For instance, AR applications allow patients to visualize their anatomical structures, which aids in the comprehension of their diagnoses and treatment plans.
The healthcare industry in Europe is undergoing substantial growth as a result of the adoption of artificial intelligence (AI) and machine learning (ML), increased investments in healthcare digitization, and a strong emphasis on enhancing patient outcomes. This growth is being driven by augmented reality and virtual reality. One of the primary factors contributing to the rising demand for AR/VR in healthcare is the aging population and the increasing prevalence of chronic diseases. By the mid-2030s, Germany’s population aged 67 and older is expected to increase by four million, exceeding 20 million individuals. The critical importance of AR/VR solutions that enable remote surgical training, virtual rehabilitation, and improved patient engagement in the management of chronic conditions and the enhancement of long-term care is underscored by this demographic transition. The European Union's "Horizon Europe" program, with a €93.5 billion budget for research and innovation (2021-2027), has allocated substantial funding for digital health and AI-driven AR/VR healthcare technologies. This investment supports the development and adoption of advanced AR/VR platforms, AI-powered immersive training modules, and virtual diagnostic tools. Consequently, Europe is rapidly establishing itself as a leader in the market.
List of Key Companies Profiled
- CAE Inc.
- Siemens Healthineers AG (Siemens AG)
- Meta Platforms, Inc.
- Hologic, Inc.
- EON Reality, Inc.
- GE HealthCare Technologies, Inc.
- WorldViz, Inc.
- Microsoft Corporation
- Intuitive Surgical, Inc.
- Laerdal Medical Limited
Market Report Segmentation
By Technology Type
- Augmented Reality
- Surgical Applications
- Training & Continuing Medical Education
- Rehabilitation
- Virtual Reality
- Simulation & Training
- Rehabilitation
- Virtual Reality Exposure Therapy (VRET)
- Pain Distraction
- Diagnostics
By Component
- Hardware
- Software
- Services
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Europe Augmented Reality And Virtual Reality In Healthcare Market by Technology Type
Chapter 6. Europe Augmented Reality And Virtual Reality In Healthcare Market by Component
Chapter 7. Europe Augmented Reality And Virtual Reality In Healthcare Market by Country
Chapter 8. Company Profiles
Companies Mentioned
- CAE Inc.
- Siemens Healthineers AG (Siemens AG)
- Meta Platforms, Inc.
- Hologic, Inc.
- EON Reality, Inc.
- GE HealthCare Technologies, Inc.
- WorldViz, Inc.
- Microsoft Corporation
- Intuitive Surgical, Inc.
- Laerdal Medical Limited
Methodology
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