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Europe Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use), By Country and Growth Forecast, 2024 - 2031

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    Report

  • 61 Pages
  • March 2025
  • Region: Europe
  • Marqual IT Solutions Pvt. Ltd (KBV Research)
  • ID: 6058304
The Europe Augmented Reality Packaging Market is expected to witness market growth of 5.6% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Augmented Reality Packaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $35.04 millions by 2031. The UK market is registering a CAGR of 4.8% during 2024-2031. Additionally, the France market would witness a CAGR of 6.4% during 2024-2031.

As consumer expectations evolve, brands integrate AR into packaging for marketing, education, sustainability efforts, and user convenience. By scanning an AR-enabled package, users can access step-by-step tutorials, ingredient sourcing details, and even virtual try-ons for cosmetics and apparel. This transformation aligns with the growing trend of digital consumerism and the demand for interactive, engaging, and informative product experiences.

Several industries have recognized the potential of AR packaging and are incorporating it into their branding and marketing strategies. The food and beverage industry is leveraging AR packaging to provide nutritional information, interactive recipes, and brand storytelling. Brands like Coca-Cola and Nestlé have launched AR campaigns that allow customers to scan a product and unlock animations, promotions, or exclusive content. This not only boosts engagement but also strengthens brand loyalty.

Poland’s cosmetics industry, valued at nearly €4 billion in 2020, is the fifth-largest in the European Union, with exports contributing to 1.6% of the country’s total goods exports in 2021. As competition intensifies in the global beauty industry, Polish cosmetic brands increasingly leverage innovative packaging technologies to enhance consumer experiences and brand recognition. AR packaging enables companies to provide virtual product trials, personalized skincare recommendations, and detailed ingredient transparency through scannable labels. By integrating AR into product packaging, Polish cosmetics brands can improve customer engagement, increase online and in-store conversions, and strengthen their position in international markets. Hence, the rapid growth of Belgium’s pharmaceutical R&D and Poland’s cosmetics industry presents a strong opportunity for the market.

List of Key Companies Profiled

  • Vossle
  • SmartTek Solutions.LLC
  • Zappar Ltd.
  • FlippAR
  • THIMM Group GmbH + Co. KG
  • BrandXR
  • PlugXR
  • The Procter & Gamble Company

Market Report Segmentation

By End Use

  • Food & Beverages
  • Healthcare & Pharmaceuticals
  • Personal Care & Cosmetics
  • Other End Use

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Table of Contents

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Augmented Reality Packaging Market, by End Use
1.4.2 Europe Augmented Reality Packaging Market, by Country
1.5 Methodology for the Research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis
Chapter 4. Europe Augmented Reality Packaging Market by End Use
4.1 Europe Food & Beverages Market by Country
4.2 Europe Healthcare & Pharmaceuticals Market by Country
4.3 Europe Personal Care & Cosmetics Market by Country
4.4 Europe Other End Use Market by Country
Chapter 5. Europe Augmented Reality Packaging Market by Country
5.1 Germany Augmented Reality Packaging Market
5.1.1 Germany Augmented Reality Packaging Market by End Use
5.2 UK Augmented Reality Packaging Market
5.2.1 UK Augmented Reality Packaging Market by End Use
5.3 France Augmented Reality Packaging Market
5.3.1 France Augmented Reality Packaging Market by End Use
5.4 Russia Augmented Reality Packaging Market
5.4.1 Russia Augmented Reality Packaging Market by End Use
5.5 Spain Augmented Reality Packaging Market
5.5.1 Spain Augmented Reality Packaging Market by End Use
5.6 Italy Augmented Reality Packaging Market
5.6.1 Italy Augmented Reality Packaging Market by End Use
5.7 Rest of Europe Augmented Reality Packaging Market
5.7.1 Rest of Europe Augmented Reality Packaging Market by End Use
Chapter 6. Company Profiles
6.1 Vossle
6.1.1 Company Overview
6.2 SmartTek Solutions.LLC
6.2.1 Company Overview
6.3 Zappar Ltd.
6.3.1 Company Overview
6.4 FlippAR
6.4.1 Company Overview
6.5 THIMM Group GmbH + Co. KG
6.5.1 Company Overview
6.6 BrandXR
6.6.1 Company Overview
6.7 PlugXR
6.7.1 Company Overview
6.8 The Procter & Gamble Company
6.8.1 Company Overview
6.8.2 Financial Analysis
6.8.3 Segmental and Regional Analysis
6.8.4 SWOT Analysis

Companies Mentioned

  • Vossle
  • SmartTek Solutions.LLC
  • Zappar Ltd.
  • FlippAR
  • THIMM Group GmbH + Co. KG
  • BrandXR
  • PlugXR
  • The Procter & Gamble Company

Methodology

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