Targeting Migrants in Financial Services 2025

This report draws on the analyst’s proprietary dashboards and surveys to analyze migrant trends within financial services. It explores the size and characteristics of different diasporas and examines the effectiveness of different targeting strategies. It also discusses migrants’ product and channel preferences, as well as identifying how preferences differ between migrants and natives. In addition, the report provides a handful of best-practice examples highlighting how best to target migrants.

13.5 million Indians currently reside abroad, making them the largest diaspora, closely followed by Mexican and Chinese expats. Non-resident Indians (NRIs) predominately reside in the UAE, Saudi Arabia, and the US. The US is a key destination across the top three migrant groups, particularly Mexican emigrants. Chinese and Indian expats constitute the largest diaspora in the HNW space, together accounting for 400,000 HNW individuals. Chinese HNW expats predominately live in Hong Kong (China SAR), while HNW Indian expats prefer the US and the UK.

Scope

• The top three migrant groups originate from India, Mexico, and China, together accounting for 36.5 million individuals.
• Totaling 263,000, Chinese individuals are the largest HNW diaspora globally, followed by NRIs with 135,900 HNW individuals.
• The wealthiest expats reside in Denmark and the US, with average liquid assets of more than $400,000.

Reasons to Buy

• Learn about the size of key migrant groups and where they reside.
• Understand how to best reach out to migrants with tailored products and services.
• Understand which channels migrants prefer when communicating with financial services providers.
• Learn what migrants value in a financial services provider.
• Understand how investment and financial product preferences differ between migrants and natives.