U.S. Fashion Events Market
The U.S. fashion events market was valued at $7.8 billion in 2023 and is projected to reach $14.8 billion by 2034, growing at a CAGR of 5.2% from 2024 to 2034.
A fashion event is a program in which fashion brands and designers present their latest collections of clothing, jewelry, or other accessories. These events serve as a platform for designers, buyers, industry professionals, critics, and media to introduce new trends & seize marketing opportunities. Moreover, such programs enable businesses to network, establish partnerships, and drive their brand visibility. The different types of fashion events include runway shows, pop-up events, trade shows, fashion weeks, charity events, and thematic exhibitions. Furthermore, these events involve panel discussions and collaborations with other sectors, thereby serving as hubs for industry collaboration and commercial growth.
Exponential increase in the fashion-conscious population is a key driver of the U.S. fashion events market. This is majorly attributed to rise in the penetration of social media and surge in influencer culture. Platforms such as Instagram and TikTok have expanded the reach and visibility of fashion events, thereby driving the growth of the market. Furthermore, rise in sponsorships and investments by various sectors for the marketing of their goods & services propels the development of the U.S. fashion events market. A notable trend gaining traction in the market is the focus of events toward sustainability. Brands are conducting fashion events aligned with a unique purpose such as zero-waste, vegan leather, eco-friendly materials, or upcycled fabric to standardize circular fashion in the country.
However, the organization of fashion events relies on the economic state and recession periods of the country. Economic downturns considerably impact the success of such events by reducing ticket sales and sponsorship deals, thereby restraining the growth of the market. Furthermore, the constant evolution of the fashion industry presents challenges for designers to remain relevant and cater to customer preferences. This hampers the development of the U.S. fashion events market.
On the contrary, the integration of innovative technologies such as augmented reality and virtual reality is expected to present several lucrative opportunities for the U.S. fashion events market. For instance, Digital Fashion Week New York - a collaboration of leaders in the fashion industry - makes use of Web 3.0 technology to create immersive phygital experiences in its hologram runway show. Such technological innovations accelerate the engagement of events, thereby opening new avenues for the market.
Segment Review
The U.S. fashion events market is segmented into type, revenue source, and organizer. On the basis of type, the market is divided into fashion shows, trade shows/exhibitions, fashion contests, and others. As per revenue source, it is divided into ticket sale, sponsorship, and others. Depending on organizer, it is classified into fashion houses, fashion designers, event management companies, and others.Key Findings
On the basis of type, the fashion shows segment held the highest share of the market in 2023.As per revenue source, the sponsorship segment acquired a notable stake in the market in 2023.
Depending on organizer, the fashion houses segment dominated the market share in 2023.
Competition Analysis
The leading players operating in the U.S. fashion events market include IMG Fashion, FTL Moda, LDJ Productions, FOCUS Showroom, The Riviere Agency, Runway of Dreams Foundation, The Fashion Group International, Fashion Snoops, The Impression, and ENK International. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Type
- Fashion Shows
- Trade Shows/Exhibitions
- Fashion Contests
- Others
By Revenue Source
- Ticket Sale
- Sponsorship
- Others
By Organizer
- Fashion Houses
- Fashion Designers
- Event Management Companies
- Others
Key Market Players
- IMG Fashion
- FTL Moda
- LDJ Productions
- FOCUS Showroom
- The Riviere Agency
- Runway of Dreams Foundation
- The Fashion Group International
- Fashion Snoops
- The Impression
- ENK International
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: U.S. FASHION EVENTS MARKET, BY TYPE
CHAPTER 5: U.S. FASHION EVENTS MARKET, BY REVENUE SOURCE
CHAPTER 6: U.S. FASHION EVENTS MARKET, BY ORGANIZER
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- IMG Fashion
- FTL Moda
- LDJ Productions
- FOCUS Showroom
- The Riviere Agency
- Runway of Dreams Foundation
- The Fashion Group International
- Fashion Snoops
- The Impression
- ENK International
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 90 |
| Published | October 2024 |
| Forecast Period | 2023 - 2034 |
| Estimated Market Value ( USD | $ 7.8 billion |
| Forecasted Market Value ( USD | $ 14.8 billion |
| Compound Annual Growth Rate | 5.2% |
| Regions Covered | United States |
| No. of Companies Mentioned | 10 |
