The healthcare wipes market was valued at $12.2 billion in 2023, and is projected to reach $23.2 billion by 2033, growing at a CAGR of 6.6% from 2024 to 2033.
Healthcare wipes are single-use disposable products designed to clean; sanitize; and disinfect surfaces, equipment, and even skin in medical environments. These wipes are pre-moistened with disinfecting solutions and come in various types, including antimicrobial, antiseptic, and alcohol-based wipes. They are essential for minimizing the risk of cross-contamination, especially when dealing with pathogens, harmful microorganisms, or patients with compromised immune systems.
The growth of the global healthcare wipes market is driven by rise in need to prevent hospital-acquired infections (HAIs). This is attributed to the fact that healthcare wipes play a crucial role in maintaining hygiene and reducing cross-contamination in healthcare settings. A 2020 study by the Centers for Disease Control and Prevention (CDC) estimated that healthcare-associated infections affect about 1 in 31 hospital patients daily, contributing to over 1.7 million infections and 99,000 deaths annually in the U.S. alone. This data highlights the importance of hygiene products like healthcare wipes in preventing such infections.
In addition, the outbreak of COVID-19 pandemic has heightened awareness around hygiene and infection prevention, significantly increasing the demand for disinfectant wipes in healthcare environments. Furthermore, rise of home-based healthcare services, particularly for the elderly or those with chronic conditions, is driving the demand for convenient hygiene products like healthcare wipes. Increase in public awareness regarding personal hygiene and cleanliness, further amplified by health campaigns, is contributing to the demand for healthcare wipes, particularly for disinfecting hands and personal items.
However, many healthcare wipes, especially those made with synthetic fibers, contribute to plastic waste and are not biodegradable, which restrain the market growth. In addition, preference toward traditional methods of cleaning and sanitizing, such as using cloth towels with disinfectants hampers the market growth. A survey conducted by the World Health Organization in 2021 found that over 40% of healthcare facilities in low-resource countries still rely on basic cleaning methods, limiting the adoption of healthcare wipes. On the contrary, innovations in wipe materials, such as the development of eco-friendly, biodegradable, and more effective antimicrobial wipes, are expected to offer lucrative opportunities for the market growth during the forecast period.
The global healthcare wipes market is segmented into product, distribution channel, and region. On the basis of product, the market is divided into dry wipes and wet wipes. Depending on distribution channel, it is classified into supermarkets/hypermarkets, departmental stores, drug stores & pharmacies, online, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
On the basis of distribution channel, the drug stores & pharmacies segment was the major shareholder in 2023, and is expected to continue the same trend throughout the forecast period.
Region wise, North America dominated the market, in terms of revenue, in 2023, and is projected to continue its leadership status throughout the forecast period.
Healthcare wipes are single-use disposable products designed to clean; sanitize; and disinfect surfaces, equipment, and even skin in medical environments. These wipes are pre-moistened with disinfecting solutions and come in various types, including antimicrobial, antiseptic, and alcohol-based wipes. They are essential for minimizing the risk of cross-contamination, especially when dealing with pathogens, harmful microorganisms, or patients with compromised immune systems.
The growth of the global healthcare wipes market is driven by rise in need to prevent hospital-acquired infections (HAIs). This is attributed to the fact that healthcare wipes play a crucial role in maintaining hygiene and reducing cross-contamination in healthcare settings. A 2020 study by the Centers for Disease Control and Prevention (CDC) estimated that healthcare-associated infections affect about 1 in 31 hospital patients daily, contributing to over 1.7 million infections and 99,000 deaths annually in the U.S. alone. This data highlights the importance of hygiene products like healthcare wipes in preventing such infections.
In addition, the outbreak of COVID-19 pandemic has heightened awareness around hygiene and infection prevention, significantly increasing the demand for disinfectant wipes in healthcare environments. Furthermore, rise of home-based healthcare services, particularly for the elderly or those with chronic conditions, is driving the demand for convenient hygiene products like healthcare wipes. Increase in public awareness regarding personal hygiene and cleanliness, further amplified by health campaigns, is contributing to the demand for healthcare wipes, particularly for disinfecting hands and personal items.
However, many healthcare wipes, especially those made with synthetic fibers, contribute to plastic waste and are not biodegradable, which restrain the market growth. In addition, preference toward traditional methods of cleaning and sanitizing, such as using cloth towels with disinfectants hampers the market growth. A survey conducted by the World Health Organization in 2021 found that over 40% of healthcare facilities in low-resource countries still rely on basic cleaning methods, limiting the adoption of healthcare wipes. On the contrary, innovations in wipe materials, such as the development of eco-friendly, biodegradable, and more effective antimicrobial wipes, are expected to offer lucrative opportunities for the market growth during the forecast period.
The global healthcare wipes market is segmented into product, distribution channel, and region. On the basis of product, the market is divided into dry wipes and wet wipes. Depending on distribution channel, it is classified into supermarkets/hypermarkets, departmental stores, drug stores & pharmacies, online, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
By product type, the dry segment held the highest market share in 2023, and is likely to retain its dominance from 2024 to 2033.On the basis of distribution channel, the drug stores & pharmacies segment was the major shareholder in 2023, and is expected to continue the same trend throughout the forecast period.
Region wise, North America dominated the market, in terms of revenue, in 2023, and is projected to continue its leadership status throughout the forecast period.
Competition Analysis
Competitive analysis and profiles of the major players in the global healthcare wipes market include The Procter And Gamble Company, 3M, Diamond Wipes International Inc, The Clorox Company, Kimberly-Clark Corporation, Ecolab Inc., Reckitt Benckiser Group PLC, Kleen-Pak Products Pte Ltd., Beiersdorf AG., and Johnson and Johnson. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the global market.Additional benefits you will get with this purchase are:
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Key Market Segments
By Product Type
- Dry Wipes
- Wet Wipes
By Distribution Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Drug Stores and Pharmacies
- Online
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- France
- Germany
- Italy
- Spain
- UK
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- The Procter And Gamble Company
- 3M
- Diamond Wipes International Inc
- The Clorox Company
- Kimberly-Clark Corporation
- Ecolab Inc.
- Reckitt Benckiser Group PLC
- Kleen-Pak Products Pte Ltd.
- Beiersdorf AG.
- Johnson and Johnson
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET LANDSCAPE
CHAPTER 4: HEALTHCARE WIPES MARKET, BY PRODUCT TYPE
CHAPTER 5: HEALTHCARE WIPES MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 6: HEALTHCARE WIPES MARKET, BY REGION
CHAPTER 7: COMPETITIVE LANDSCAPE
CHAPTER 8: COMPANY PROFILES
LIST OF TABLES
LIST OF FIGURES
Companies Mentioned
- The Procter And Gamble Company
- 3M
- Diamond Wipes International Inc
- The Clorox Company
- Kimberly-Clark Corporation
- Ecolab Inc.
- Reckitt Benckiser Group PLC
- Kleen-Pak Products Pte Ltd.
- Beiersdorf AG.
- Johnson and Johnson
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 235 |
| Published | September 2024 |
| Forecast Period | 2023 - 2033 |
| Estimated Market Value ( USD | $ 12.2 billion |
| Forecasted Market Value ( USD | $ 23.2 billion |
| Compound Annual Growth Rate | 6.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
