Australia Alcoholic Beverages Market Report and Forecast 2025-2034

According to this report, the Australia alcoholic beverages market size reached a value of nearly USD 17.33 billion in 2024. Aided by the shifting consumer preferences towards premium and craft beverages, the market is projected to grow at a CAGR of 4.2% between 2025 and 2034 to reach a value of around USD 26.22 billion by 2034.

The Australia alcoholic beverages market expansion can be attributed to changing consumer demographics, where younger generations are becoming more inclined towards innovative drinks, including flavoured beers, craft spirits, and low-alcohol options. Additionally, the growing popularity of alcoholic beverages that align with health-conscious trends, such as low-calorie, low-sugar, and organic options, is contributing to the market’s growth trajectory.

The trend towards premiumisation is gaining significant momentum, thereby driving the Australia alcoholic beverages market development. Consumers are increasingly willing to pay a premium for higher-quality beverages, including craft beers, artisanal spirits, and fine wines. This shift in demand has encouraged both established and new players in the market to focus on offering unique and differentiated products that cater to the evolving tastes of Australian consumers. Craft breweries, distilleries, and small-scale wineries are particularly well-positioned to benefit from this trend, as they focus on quality ingredients, local production, and sustainability.

As consumers become more health-conscious, there is a growing demand for healthier alcoholic beverages. This has led to the rise of low-alcohol, low-calorie, and organic drinks, as well as alcohol-free options. Australian producers are responding to this trend by developing beverages with reduced alcohol content or that are made from natural and organic ingredients, thus offering a healthier alternative for those who still want to enjoy a drink without compromising on their health goals. The popularity of alcohol-free spirits and low-alcohol beers, particularly among younger generations, is set to continue influencing the Australia alcoholic beverages market dynamics.

Australia has witnessed a significant boom in the craft beer and spirits industry, with an increasing number of local breweries and distilleries producing innovative, small-batch products that reflect local tastes and preferences. The craft beer segment has been particularly robust, with an expanding variety of beers featuring unique flavours and ingredients, gaining traction not only domestically but also internationally. This is one of the key Australia alcoholic beverages market trends. Craft spirits, particularly gin and whisky, have also seen a surge in demand as Australian producers experiment with local botanicals and traditional distillation techniques.

Wine continues to account for a major part of the Australia alcoholic beverages market share, with a strong domestic following as well as significant export potential. Australia is one of the world’s leading wine exporters, with its high-quality wines gaining recognition in international markets, particularly in the Asia-Pacific and North America. The strong export performance is underpinned by Australia’s reputation for producing premium wines, including Shiraz, Chardonnay, and Cabernet Sauvignon. The expanding demand for Australian wine, both domestically and abroad, is expected to continue driving growth in the sector.

The demand for new and exciting flavours is driving innovation and accelerating the Australia alcoholic beverages market revenue. From fruit-infused beers to herbal and floral gin varieties, the desire for unique, flavourful drinks is reshaping the industry. Sustainability concerns are influencing the beverage industry, with consumers showing a preference for brands that prioritise sustainability. This includes the use of eco-friendly packaging, sustainable production methods, and locally sourced ingredients.

The Australia alcoholic beverages market dynamics suggest a highly competitive market landscape, with numerous local and international players vying for market share. Some of the key players in the market include Carlton & United Breweries, Treasury Wine Estates, and Woolworths Group. These companies, along with a growing number of craft breweries and distilleries, are innovating and diversifying their product offerings to meet the evolving demands of consumers. The increasing preference for premium products and unique drinking experiences provides opportunities for new entrants to establish a presence in the market.

Market Segmentation

The market can be divided based on product type, distribution channel, and region.

Market Breakup by Product Type

• Beer
• Ale
• Lager
• Hybrid
• Spirits
• Rum
• Whiskey
• Vodka
• Others
• Wine
• Others

Market Breakup by Distribution Channel

• Pub, Bars and Restaurants
• Online
• Liquor Stores
• Grocery Shops
• Supermarkets
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia alcoholic beverages market. Some of the major players explored in the report are as follows:

• Bacardi & Company Limited
• Diageo Plc
• Constellation Brands, Inc.
• Heineken Holding N.V.
• Anheuser-Busch Inbev SA/NV
• Brown-Forman Corporation
• Molson Coors Beverage Company
• Pernod Ricard S.A.
• Grupo Corona
• Vok Beverages Pty Ltd.
• Others