Asia-Pacific Wine Market Report and Forecast 2025-2034

According to this report, the Asia-Pacific wine market size is projected to grow at a CAGR of 6.6% between 2025 and 2034. Aided by the increasing consumer awareness about wine and a shift towards premium alcoholic beverages, the market is expected to grow significantly by 2034.

The Asia-Pacific wine market dynamics have been evolving rapidly, with countries such as China, Japan, and India emerging as key players in the global market. Traditionally known for their strong preferences for spirits and beer, these nations have seen a noticeable shift towards wine consumption, driven by changing consumer tastes, increased disposable incomes, and rising awareness of wine culture.

Wine, known for its rich history and complex flavours, has become increasingly popular in the Asia-Pacific region, particularly among younger consumers and affluent urban populations. This is creating a favourable Asia-Pacific wine market outlook. As these consumers seek higher-quality alcoholic beverages, wine has been regarded as a sophisticated and refined option, contributing to its rising demand.

The Asia-Pacific wine market has witnessed a notable shift in consumer preferences, with wine gaining traction among the younger demographic. Historically, spirits and beer dominated the alcoholic beverage market in the region, but with changing lifestyles and increased exposure to global trends, consumers are increasingly opting for wine. This trend is particularly evident in countries like China, where wine consumption is on the rise, particularly among the urban middle and upper class.

The expanding middle class and urbanisation in Asia-Pacific countries are significant drivers of the market. As disposable incomes increase, consumers are becoming more inclined towards premium products, with wine being seen as a symbol of sophistication and status. Urban populations, particularly in cities like Shanghai, Tokyo, and Mumbai, are increasingly exposed to global wine cultures through dining establishments, international events, and travel, further boosting the Asia-Pacific wine market revenue.

As wine culture spreads across the Asia-Pacific region, there has been a rise in wine education and awareness. This has been complemented by the growing popularity of wine tourism, where consumers are eager to visit renowned wine regions and experience wine production first-hand. Educational initiatives, wine-tasting events, and the expansion of wine-related media have contributed to consumers becoming more knowledgeable and discerning in their wine choices, leading to a stronger preference for premium and imported wines.

Another factor contributing to the wine market growth in the Asia-Pacific is the demographic shift, with younger consumers showing a greater interest in wine. Additionally, there is an increasing trend towards health-conscious drinking, as wine, particularly red wine, is associated with potential health benefits such as improved cardiovascular health due to its antioxidant properties.

China is one of the largest and fastest-growing markets for wine in the Asia-Pacific. The increasing number of affluent consumers, along with a growing appreciation for wine, has transformed the country into a major wine importer. Chinese consumers are showing a preference for both local and imported wines, with the rise of domestic wine production also contributing to the Asia-Pacific wine market development.

Japan has long had a well-established wine market, with a preference for both domestic and imported wines. The country has seen a surge in demand for premium wines, particularly red wines. Japanese consumers are becoming more sophisticated in their wine preferences, seeking wines from renowned regions such as France, Italy, and Australia. The growing number of wine bars and restaurants in major cities has also emerged as one of the key Asia-Pacific wine market trends.

Countries like South Korea, Taiwan, and Malaysia are also contributing to the growing demand for wine in the region. These markets, while smaller in comparison to China, Japan, and India, are showing steady growth, with increasing consumer awareness and interest in wine. The trend of wine consumption is expected to expand across Southeast Asia, driven by increasing urbanisation, rising incomes, and greater exposure to Western lifestyles.

The Asia-Pacific wine market revenue is set to experience significant growth over the next decade, driven by shifting consumer preferences, rising affluence, and a growing wine culture. As countries in the region embrace wine as a preferred alcoholic beverage, both domestic and international producers can capitalise on this trend. With increasing wine knowledge, premiumisation, and evolving demographics, the Asia-Pacific wine market value is poised for continued surge, making it an exciting opportunity for stakeholders in the market.

Market Segmentation

The market can be divided based on product type, colour, distribution channel, and country.

Market Breakup by Product Type

• Sparkling Wine
• Still Wine
• Fortified Wine and Vermouth

Market Breakup by Colour

• Red Wine
• Rose Wine
• White Wine
• Others

Market Breakup by Distribution Channel

• Hypermarket and Supermarket
• Speciality Stores
• Online
• Others

Market Breakup by Country

• China
• Japan
• India
• ASEAN
• Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Asia-Pacific wine market. Some of the major players explored in the report are as follows:

• Treasury Wine Estates Ltd.
• Constellation Brands, Inc.
• Sula Vineyards Ltd.
• Carlyle Group Inc. (Accolade Wines)
• The Wine Group LLC
• Weilong Grape Wine Co. Ltd.
• Tonghua Grape Wine Co. Ltd.
• Vicente Faria Vinhos, S.A.
• Grover Zampa Vineyards
• Dynasty Fine Wines Group Ltd.
• Others