The North America Augmented Reality Packaging Market is expected to witness market growth of 5.4% CAGR during the forecast period (2024-2031).
The US market dominated the North America Augmented Reality Packaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $126.94 millions by 2031. The Canada market is expected to witness a CAGR of 7.6% during 2024-2031. Additionally, the Mexico market would register a CAGR of 6.8% during 2024-2031.
The market is experiencing significant growth as brands and industries seek innovative ways to enhance consumer engagement, improve brand visibility, and create unique shopping experiences. Augmented reality in packaging involves integrating digital content - such as animations, videos, and 3D models - onto physical packaging, accessible via smartphones or smart glasses. This technology transforms conventional packaging into an interactive platform, allowing businesses to communicate more effectively with consumers and differentiate their products in competitive markets.
The adoption of AR packaging is being driven by advancements in artificial intelligence (AI), 5G connectivity, and the Internet of Things (IoT), which enhance the accessibility and performance of AR solutions. Additionally, the increasing penetration of smartphones and AR-enabled applications encourages businesses to leverage this technology to offer immersive product experiences. Industries such as food & beverage, cosmetics, healthcare, retail, and consumer electronics are among the early adopters, using AR packaging to provide digital storytelling, personalized promotions, and real-time product information.
Mexico’s retail industry, with estimated revenues of USD 76 billion and over 47,000 retail stores, presents a lucrative opportunity for AR packaging adoption. Walmart de Mexico dominates the market, accounting for 66.4% of supermarket sales in 2021, highlighting the role of large-scale retailers in driving packaging innovation. AR packaging enables retailers to enhance in-store and online shopping experiences through interactive product displays, virtual try-ons, and real-time promotions. By integrating AR-enabled packaging solutions, brands can engage tech-savvy consumers, offer personalized discounts, and provide multilingual product information, catering to Mexico’s diverse consumer base. Additionally, AR packaging can facilitate sustainability initiatives by offering digital recycling guides and reducing the need for excessive printed materials. Thus, the rapid expansion of Canada’s food and beverage processing industry and Mexico’s retail sector presents a strong growth opportunity for the market.
The US market dominated the North America Augmented Reality Packaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $126.94 millions by 2031. The Canada market is expected to witness a CAGR of 7.6% during 2024-2031. Additionally, the Mexico market would register a CAGR of 6.8% during 2024-2031.
The market is experiencing significant growth as brands and industries seek innovative ways to enhance consumer engagement, improve brand visibility, and create unique shopping experiences. Augmented reality in packaging involves integrating digital content - such as animations, videos, and 3D models - onto physical packaging, accessible via smartphones or smart glasses. This technology transforms conventional packaging into an interactive platform, allowing businesses to communicate more effectively with consumers and differentiate their products in competitive markets.
The adoption of AR packaging is being driven by advancements in artificial intelligence (AI), 5G connectivity, and the Internet of Things (IoT), which enhance the accessibility and performance of AR solutions. Additionally, the increasing penetration of smartphones and AR-enabled applications encourages businesses to leverage this technology to offer immersive product experiences. Industries such as food & beverage, cosmetics, healthcare, retail, and consumer electronics are among the early adopters, using AR packaging to provide digital storytelling, personalized promotions, and real-time product information.
Mexico’s retail industry, with estimated revenues of USD 76 billion and over 47,000 retail stores, presents a lucrative opportunity for AR packaging adoption. Walmart de Mexico dominates the market, accounting for 66.4% of supermarket sales in 2021, highlighting the role of large-scale retailers in driving packaging innovation. AR packaging enables retailers to enhance in-store and online shopping experiences through interactive product displays, virtual try-ons, and real-time promotions. By integrating AR-enabled packaging solutions, brands can engage tech-savvy consumers, offer personalized discounts, and provide multilingual product information, catering to Mexico’s diverse consumer base. Additionally, AR packaging can facilitate sustainability initiatives by offering digital recycling guides and reducing the need for excessive printed materials. Thus, the rapid expansion of Canada’s food and beverage processing industry and Mexico’s retail sector presents a strong growth opportunity for the market.
List of Key Companies Profiled
- Vossle
- SmartTek Solutions.LLC
- Zappar Ltd.
- FlippAR
- THIMM Group GmbH + Co. KG
- BrandXR
- PlugXR
- The Procter & Gamble Company
Market Report Segmentation
By End Use
- Food & Beverages
- Healthcare & Pharmaceuticals
- Personal Care & Cosmetics
- Other End Use
By Country
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. North America Augmented Reality Packaging Market by End Use
Chapter 5. North America Augmented Reality Packaging Market by Country
Chapter 6. Company Profiles
Companies Mentioned
- Vossle
- SmartTek Solutions.LLC
- Zappar Ltd.
- FlippAR
- THIMM Group GmbH + Co. KG
- BrandXR
- PlugXR
- The Procter & Gamble Company
Methodology
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