LAMEA Augmented Reality Packaging Market Size, Share & Trends Analysis Report By End Use (Food & Beverages, Healthcare & Pharmaceuticals, Personal Care & Cosmetics, and Other End Use), By Country and Growth Forecast, 2024 - 2031

The Latin America, Middle East and Africa Augmented Reality Packaging Market is expected to witness market growth of 8.6% CAGR during the forecast period (2024-2031).

The Brazil market dominated the LAMEA Augmented Reality Packaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $10.10 millions by 2031. The Argentina market is exhibiting a CAGR of 10% during 2024-2031. Additionally, the UAE market is expected to experience a CAGR of 7.4% during 2024-2031.

The integration of AR in packaging goes beyond just marketing and branding. Consumers are increasingly seeking transparency in product details. AR packaging provides detailed ingredient lists, sustainability practices, and ethical sourcing information simply by scanning a product with a mobile device. Brands use AR-powered packaging to create interactive games, loyalty programs, and reward systems. For example, brands have launched campaigns where customers can collect digital tokens by scanning product packaging, redeemable for discounts or exclusive merchandise. Sustainability-focused brands use AR to educate consumers about eco-friendly practices and recycling instructions. Scanning a product allows Users to see a brand’s carbon footprint, material sourcing, and proper disposal methods.

The market is evolving rapidly, with several key trends shaping its future. Brands are shifting from traditional marketing methods to immersive storytelling through AR packaging. By integrating augmented reality, companies create deeper emotional connections with consumers, increasing brand recall and customer engagement. As smartphone penetration and AR app development continue to rise, more consumers engage with AR content through mobile devices. This trend encourages brands to develop QR-code-based AR packaging that does not require additional applications, making the experience seamless. AI-powered AR packaging can provide personalized recommendations based on user behaviour and preferences. By analyzing consumer interactions with AR content, brands can refine their marketing strategies and offer more targeted promotions.

Saudi Arabia’s food manufacturing and processing industry is projected to attract $70 billion in investments by 2030, a 59% increase from 2016. This expansion fuels the demand for smart packaging solutions that enhance product visibility, customer interaction, and food safety. AR packaging enables brands to provide real-time product information, interactive recipe guides, and immersive promotional experiences. As Saudi Arabia focuses on developing its local food industry, AR packaging solutions can ensure regulatory compliance, reduce food waste through smart expiration tracking, and strengthen consumer engagement in a competitive retail environment. In conclusion, the rapid expansion of South Africa’s seafood export industry and Saudi Arabia’s food manufacturing sector presents a substantial growth avenue for the market.

List of Key Companies Profiled

• Vossle
• SmartTek Solutions.LLC
• Zappar Ltd.
• FlippAR
• THIMM Group GmbH + Co. KG
• BrandXR
• PlugXR
• The Procter & Gamble Company

Market Report Segmentation

By End Use

• Food & Beverages
• Healthcare & Pharmaceuticals
• Personal Care & Cosmetics
• Other End Use

By Country

• Brazil
• Argentina
• UAE
• Saudi Arabia
• South Africa
• Nigeria
• Rest of LAMEA