Cider Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Cider Market was valued at USD 2.45 Billion in 2024, and is expected to reach USD 8.57 Billion by 2030, rising at a CAGR of 12.78%. The Cider market is primarily driven by the rising demand for flavored and craft ciders, as consumers increasingly seek unique and diverse experiences. The popularity of craft beverages, including cider, has surged due to consumer interest in artisanal, locally sourced, and small-batch drinks. Also, health-conscious trends are boosting the market, with more consumers opting for lower-alcohol, gluten-free, and low-sugar ciders as alternatives to traditional alcoholic beverages. The growing acceptance of alcohol-free options also contributes to cider's appeal, as more consumers seek lighter and non-intoxicating drinks. Also, the increasing availability of premium and organic ciders is attracting a wider consumer base, enhancing the market’s overall growth, particularly in regions like Europe and North America.

Key Market Drivers

Growing Consumption of Alcoholic Beverage

The growing consumption of alcoholic beverages is a significant driver of the global cider market. As a part of this, according to a recent study, as of 2023, in 2020, the volume of alcohol consumed in India was approximately five billion liters, with projections suggesting it would reach about 6.21 billion liters by 2024.As the global alcohol industry expands, cider has gained increasing popularity among consumers seeking alternative options to traditional beer, wine, and spirits. Cider, particularly flavored and craft varieties, is perceived as a refreshing and versatile beverage that appeals to a wide range of consumer preferences.

Its lower alcohol content compared to other alcoholic drinks also makes it a more accessible option for those looking for a lighter choice. In many regions, especially in Europe and North America, cider has evolved from being a niche product to a mainstream alcoholic beverage, benefiting from the overall growth of the craft alcohol movement. The trend toward experimenting with different flavors, ingredients, and brewing methods has led to an explosion of variety in the cider market, attracting consumers looking for unique and novel drinking experiences.

Also, the growing popularity of cider among younger consumers, driven by its easy-to-drink nature and innovative flavors, has further fueled demand. The increasing availability of cider in bars, restaurants, and retail outlets, coupled with targeted marketing strategies, has made it more accessible and visible, contributing to its rise in global consumption. This growing consumption of alcoholic beverages, alongside cider’s increasing acceptance as a mainstream choice, continues to propel the market forward.

Key Market Challenges

Immense Competition from Other Alcoholic Beverages

Immense competition from other alcoholic beverages is a significant challenge in the global cider market. Cider, while growing in popularity, faces stiff competition from established alcoholic drinks like beer, wine, and spirits, which dominate the market in many regions. Beer has a long-standing cultural presence and consumer loyalty, making it the go-to choice for many.

In some markets, beer’s established distribution networks, pricing structures, and familiarity overshadow cider’s appeal. Wine and spirits, often considered premium or sophisticated options, also compete for a share of the alcoholic beverage market. These beverages benefit from strong brand identities, large consumer bases, and global recognition, which can limit cider’s growth potential. Also, the increasing demand for cocktails and mixed drinks, which are often made with spirits, further reduces cider’s market share in some regions.

Key Market Trends

Increased Focus on Innovative Packaging

Increased focus on innovative packaging is a key trend shaping the global cider market. As consumer preferences evolve, brands are increasingly turning to unique and sustainable packaging solutions to differentiate themselves from competitors and appeal to environmentally conscious buyers. This trend is driven by the growing demand for convenience, portability, and sustainability.

Packaging innovations, such as cans, eco-friendly bottles, and recyclable or biodegradable materials, are gaining traction, helping brands reduce their environmental impact while offering consumers practical, on-the-go options. Brands are also using packaging to enhance the aesthetic appeal of their products, with vibrant designs and unique bottle shapes that stand out on retail shelves. Limited-edition packaging and seasonal designs are becoming popular marketing strategies to generate excitement and increase sales. As consumers increasingly prioritize sustainability and convenience, innovative packaging is not only a marketing tool but also an essential aspect of the cider industry's ongoing growth and market competitiveness.

Key Market Players

• Aston Manor Limited
• Bryant's Dry Cider LLC
• The Cotswold Brewing Company Ltd
• Heineken N.V.,
• Carlsberg Breweries A/S
• The Asahi Group Holdings, Ltd
• Seattle Cider Co
• Vander Mill.
• Thatchers Cider Company Ltd
• Minneapolis Cider Company

Report Scope:

In this report, the Global Cider Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cider Market, By Type:

• Farm Cider
• Traditional Cider
• Real Cider
• Craft Cider

Cider Market, By Packaging Type:

• Bottles
• Cans

Cider Market, By Distribution Channel:

• Store-Based
• Non-Store Based

Cider Market, By Region:

• North America
• United States
• Canada
• Mexico
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Cider Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

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