Hair and Scalp Care Market - Global Industry Size, Share, Trends, Opportunity and Forecast, 2020-2030F

The Hair and Scalp Care Market was valued at USD 101.45 Billion in 2024, and is expected to reach USD 146.21 Billion by 2030, rising at a CAGR of 6.34%. Market expansion is being driven by heightened consumer awareness around scalp health, increasing preference for natural and organic ingredients, and the emergence of personalized hair care solutions.

Premium and professional hair care products are gaining momentum, supported by innovations in formulations that address key concerns such as dandruff, hair loss, and scalp sensitivity. The e-commerce sector continues to play a pivotal role in market development by providing accessibility, product variety, and convenience. In 2024, U.S. e-commerce penetration reached a record 22.7%, underscoring the growing importance of digital retail. Since 2020, online sales have consistently accounted for at least 20% of total U.S. retail activity, emphasizing the expanding role of e-commerce in consumer purchasing behavior.

Market Drivers

Heightened Awareness of Scalp Health and Hair Wellness

A major driver of market growth is the increasing awareness among consumers of the role scalp health plays in maintaining strong, vibrant hair. Concerns over issues such as hair thinning, dandruff, and scalp irritation - often linked to pollution, stress, and changing lifestyles - are leading more individuals to seek targeted care. Dermatologists and trichologists are advocating for the scalp to be treated with the same care as facial skin, prompting rising demand for specialized products like scalp serums, exfoliants, and treatment solutions.

The influence of social media and digital content has further fueled this trend. Influencers, hair care professionals, and brands are actively educating consumers about proper scalp care routines, encouraging adoption of products tailored to individual needs. The demand for sulfate-free, paraben-free, and dermatologist-tested formulations continues to rise, contributing to the growth of the premium segment in the scalp care category.

Market Challenges

Intensified Competition and Product Differentiation

The global hair and scalp care market is characterized by intense competition and a high degree of saturation. Major industry players such as L’Oréal, Unilever, and Procter & Gamble dominate the space, while numerous emerging and niche brands continue to enter the market, particularly through direct-to-consumer (DTC) channels.

In this crowded landscape, product differentiation has become increasingly challenging. Companies are under pressure to invest in advanced research and development (R&D) to offer distinctive products, including personalized hair care solutions, scalp microbiome-friendly formulations, and high-efficacy hair growth treatments. However, the high costs associated with continuous innovation can be a significant barrier, especially for smaller and independent brands.

Market Trends

Growth of Multi-Functional and Hybrid Hair Care Products

The demand for multi-functional and hybrid hair care products is rising rapidly, as consumers seek streamlined routines that deliver multiple benefits in a single product. This trend reflects a growing desire for efficiency, convenience, and value in personal care.

Examples of such innovations include 2-in-1 shampoo-conditioners, leave-in treatments with built-in heat protection, and scalp serums combining anti-dandruff action with hair growth support. Brands are developing advanced all-in-one solutions that address hydration, scalp health, and color protection simultaneously. Additionally, the integration of skincare-inspired ingredients - such as hyaluronic acid, peptides, and niacinamide - into hair formulations is becoming increasingly prevalent.

Minimalist beauty routines, sustainable packaging, and travel-ready formats are further reinforcing consumer interest in hybrid and multi-functional offerings, making this a key trend shaping the future of the hair and scalp care industry.

Key Market Players

• L'Oréal S.A.
• Unilever plc
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Shiseido Co., Ltd.
• The Estée Lauder Companies Inc.
• Beiersdorf AG
• Revlon Inc.
• Amorepacific US, Inc.
• Himalaya Global Holdings Ltd.

Report Scope:

In this report, the Global Hair and Scalp Care Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Hair and Scalp Care Market, By Product Type:

• Anti-dandruff
• Hair Loss
• Dry & Itchy Scalp
• White & Grey Hair
• Others

Hair and Scalp Care Market, By Sales Channel:

• Hypermarket/Supermarket
• Departmental stores
• Pharmacy
• Online
• Others

Hair and Scalp Care Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• South America
• Argentina
• Colombia
• Brazil
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Hair and Scalp Care Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.