The United States wedding services market was US$ 62.74 billion in 2024 and is predicted to expand rapidly, growing to US$ 105.79 billion by the year 2033. This growth is fueled by changing consumer trends, rising demand for customized wedding experiences, and technology innovation in event planning. The market is forecast to grow at a compound annual growth rate (CAGR) of 5.98% between 2025 and 2033.
The report United States Wedding Services Market Forecast covers by Product (Local Wedding, Destination Wedding), Booking (Online, Offline), Services (Catering Services, Decoration Services, Entertainment & Music, Videography & Photography Services, Wedding Planning Services, & Other Services), and Company Analysis 2025-2033.
In the United States, wedding services are in high demand because of the increasing need for customized and lavish weddings. Most couples opt for professional wedding planners to take care of everything from guest management to décor so that their dream is realized perfectly. The increase in destination weddings, themed weddings, and online wedding planning tools has also contributed to the growth of the industry. In addition, suppliers offer niche services like green weddings and online event streaming, reflecting contemporary trends. As more is spent on weddings and the focus on distinctive weddings, wedding services have emerged as a significant sector of the U.S. event market, providing convenience and experience for couples in pursuit of unforgettable experiences.
2. Destination Wedding
2. Offline
2. Decoration Services
3. Entertainment & Music
4. Videography & Photography Services
5. Wedding Planning Services
6. Other Services
2. Zola, Inc.
3. The Knot Worldwide Inc.
4. Bodas.net
5. Luxe Atlanta Events
6. Bustle Events
7. Mae&Co Creative
8. Amaretto Sour
9. Marcy Blum Associates
The report United States Wedding Services Market Forecast covers by Product (Local Wedding, Destination Wedding), Booking (Online, Offline), Services (Catering Services, Decoration Services, Entertainment & Music, Videography & Photography Services, Wedding Planning Services, & Other Services), and Company Analysis 2025-2033.
United States Wedding Services Market Outlooks
Wedding services are a wide variety of services that are intended to assist couples in planning, coordinating, and conducting their weddings. Wedding services involve venue choice, catering, photography, event planning, flower arrangements, entertainment, bridal wear, and honeymoon planning. Wedding services provide a hassle-free and smooth experience by taking care of logistics and coordinating various vendors.In the United States, wedding services are in high demand because of the increasing need for customized and lavish weddings. Most couples opt for professional wedding planners to take care of everything from guest management to décor so that their dream is realized perfectly. The increase in destination weddings, themed weddings, and online wedding planning tools has also contributed to the growth of the industry. In addition, suppliers offer niche services like green weddings and online event streaming, reflecting contemporary trends. As more is spent on weddings and the focus on distinctive weddings, wedding services have emerged as a significant sector of the U.S. event market, providing convenience and experience for couples in pursuit of unforgettable experiences.
Drivers of Growth in the United States Wedding Services Market
Growing Need for Customized Weddings
Contemporary brides and grooms look for heavily tailored wedding experiences, fueling demand for individually customized services including custom décor, bespoke catering menus, and uncommon venues. Celebrities' and social media have impacted this tendency, prompting brides and grooms to design memory-worthy, visually striking events that are Instagram-post worthy. Service providers and planners are responding with one-of-a-kind themes, immersive guest experience, and original design solutions. This move toward customization has driven growth in niche wedding services, such as luxury and destination weddings, to fuel overall market growth. Jan 2023, David's Bridal, the bridal and special event industry's leading authority, has debuted Pearl by David's, an innovative all-in-one planning platform and vendor marketplace, advancing its position in the special event planning market.Growing Popularity of Destination Weddings
Destination weddings have become extremely popular, with couples opting for scenic spots within and outside the U.S. to get married. The trend is fueled by the popularity of scenic locations, wedding packages inclusive of everything, and the convenience of merging the wedding with a honeymoon experience. Hotels, resorts, and event planners have taken advantage of this demand by providing specialized destination wedding services, further fueling market growth. The growing affordability of travel and event management services has also fueled the trend. Globally, some 15% of USA destination weddings are booked by Canadian, British, and Mexican brides and grooms, according to an estimate. Central Park, Hawaiian beaches, and the Grand Canyon are popular destination favorites among global fiancés and brides and grooms due to their experiences blended with unbeatable landscapes.Expansion of Internet Wedding Planning Services
The online revolution of the wedding industry has dramatically changed the way couples plan their wedding. Websites offer services like vendor matching, budget planning tools, and virtual event planning consultations. Sites and apps such as The Knot and Zola have streamlined the process of booking venues, engaging photographers, and managing guest lists effectively. Increased dependence on technology in wedding planning has heightened the accessibility and ease of professional services, thus ensuring continuous market growth. July 2024 - The Knot Global has rolled out new product features for The Knot and WeddingWire that aim to drive the wedding professional experience forward. These new features concentrate on lead quality optimization, enhancing storefront listings, and providing greater insights for vendors to book more serious couples.Challenges in the United States Wedding Services Market
High Cost of Wedding Services
Wedding costs in the U.S. have risen substantially, with venue, catering, décor, and entertainment costs adding up rapidly. Couples are turning to smaller or do-it-yourself weddings to save money, impacting demand for high-end wedding services. Economic changes and inflation also affect budgets, causing couples to focus on basic services while scaling back on luxury services, thus posing a challenge to high-end service providers.Seasonality and Unpredictable Demand
The wedding sector is very seasonal, with highest demand during spring and autumn seasons. This results in difficulties for service providers facing uneven business cycles. Off-season weddings are few, resulting in revenue irregularities for venues, caterers, and planners. Moreover, other unforeseen causes like weather conditions or economic declines can result in cancellations or lower expenditure on wedding services, affecting market stability.United States Local Wedding Services Market
Local wedding services support couples holding weddings in their city or state, providing venue choice, catering, flowers, and event organization. Local wedding services focus on community-based vendors, making it more convenient to coordinate and more affordable than destination weddings. A lot of couples prefer local weddings for convenience and ease, making traditional banquet halls, hotels, and out-of-door settings popular. The market gains from the growing preference for small-scale, intimate weddings where couples focus on personalized touches and local cultural influences.United States Destination Wedding Services Market
The U.S. destination wedding industry has seen tremendous growth, with couples choosing locations with panoramic views like Hawaii, California, and Florida. Most resorts and travel agencies provide wedding packages that cover venue, stay, catering, and entertainment, making it easy. Couples are attracted to destination weddings for their novelty and serenity. This segment is fueled by enhanced ease of travel, social media influence, and demand for non-traditional wedding experiences.United States Offline Wedding Services Market
In spite of the increased use of digital wedding planning resources, offline wedding services are still necessary for hands-on event management. They include face-to-face consultations, location visits, personal vendor meetings, and on-site wedding planning. Most couples prefer direct interaction with planners, florists, and caterers to guarantee a successful and customized event. Offline services continue to lead the market because they are dependable, detail-oriented, and efficient in addressing last-minute adjustments.United States Wedding Catering Services Market
Wedding catering services have an important function in wedding receptions, providing specialized menus that satisfy different dietary tastes and cultural norms. From formal multi-course affairs to buffet options, wedding caterers offer distinctive services to increase the guest pleasure. The new trend of eco-friendly and organic catering has also affected the market, with brides and grooms looking for farm-to-table, vegan, and fusion food types. High-quality catering remains a top priority for weddings, making this segment a significant contributor to market growth.United States Wedding Decoration Services Market
Wedding décor services involve flowers, illumination, furniture rentals, and themed decors that add to the beauty of the event. The growing popularity of theme weddings has created huge demand for new age décor solutions, such as rustic, vintage, bohemian, and luxury ambiances. Decorators take extensive consultation with couples to design aesthetically pleasing arrangements that reflect their ideas. Personalization, natural decorations, and technology-based aspects like LED lighting and interactive installations have emerged as prime drivers for this business.United States Wedding Planning Services Market
Wedding planning services assist couples in coordinating all aspects of their wedding, from finances and vendor management to event implementation. Professional planners simplify the process, allowing for efficient logistics and alleviating stress for couples. The market has widened with increases in luxury, micro, and destination weddings, leading planners to provide customized services. Hybrid planning models, in which couples implement online tools and incorporate in-person consultations, have also gained popularity, solidifying the wedding planning industry even further.United States Wedding Services Market Segments
Product
1. Local Wedding2. Destination Wedding
Booking
1. Online2. Offline
Services
1. Catering Services2. Decoration Services
3. Entertainment & Music
4. Videography & Photography Services
5. Wedding Planning Services
6. Other Services
All the Key players have been covered from 4 Viewpoints:
- Overviews
- Key Person
- Recent Developments
- Revenue
Key Players Analysis
1. XO Group Inc.2. Zola, Inc.
3. The Knot Worldwide Inc.
4. Bodas.net
5. Luxe Atlanta Events
6. Bustle Events
7. Mae&Co Creative
8. Amaretto Sour
9. Marcy Blum Associates
Table of Contents
1. Introduction2. Research & Methodology3. Executive Summary5. United States Wedding Services Market
4. Market Dynamics
6. Market Share
7. Product
8. Booking
9. Services
10. Porter’s Five Analysis
11. SWOT Analysis
12. Company Analysis
Companies Mentioned
- XO Group Inc.
- Zola, Inc.
- The Knot Worldwide Inc.
- Bodas.net
- Luxe Atlanta Events
- Bustle Events
- Mae&Co Creative
- Amaretto Sour
- Marcy Blum Associates
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | April 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 62.74 Billion |
| Forecasted Market Value ( USD | $ 105.79 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | United States |
| No. of Companies Mentioned | 9 |
