The Global Cloud Monitoring Market size is expected to reach $10.80 billion by 2031, rising at a market growth of 20.8% CAGR during the forecast period.
The North America segment garnered 53% revenue share in the market in 2023. The presence of major cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud has established a mature cloud ecosystem in the region, encouraging organizations to implement sophisticated these monitoring solutions. Additionally, North America’s strict regulatory compliance frameworks, such as HIPAA and GDPR (for cross-border operations), have increased the need for real-time monitoring to ensure data security and regulatory adherence.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2025, Cisco Systems, Inc. partnered with Climatiq, a carbon intelligence company, to integrate real-time carbon monitoring into the Cisco Observability Platform. This collaboration enables businesses to track and reduce cloud-related emissions by embedding sustainability metrics into IT operations. Climatiq’s Cloud Carbon Insights app allows Cisco users to optimize server utilization, shift computing workloads to cleaner energy regions, and enhance sustainability strategies with real-time data, helping organizations align cloud operations with their net-zero goals. Moreover, In December, 2024, LogicMonitor partnered with AppDirect, a digital commerce platform, to integrate AI-powered hybrid observability into managed IT services through ‘Veeue powered by AppDirect.’ This collaboration enhances infrastructure monitoring, predictive analytics, and multi-cloud performance management, enabling over 1,500 managed service providers (MSPs) to optimize IT operations, prevent downtime, and improve decision-making. The partnership marks LogicMonitor’s first collaboration with a Technology Service Distributor (TSD), expanding its observability capabilities across complex hybrid environments.
Additionally, In today’s fast-paced and digitally driven business environment, ensuring the efficiency of IT operations has become a top priority for organizations across industries. As more and more companies rely on cloud infrastructure to operate their mission-critical apps and services, maintaining these environments has become much more challenging. Thus, the increasing need for efficient IT operations drives the adoption of advanced cloud monitoring solutions.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
The Cloud Monitoring Market remains highly competitive, driven by emerging vendors offering specialized, cost-effective solutions. Smaller firms focus on niche areas like AI-driven analytics, real-time threat detection, and multi-cloud support. Open-source tools and customized services create differentiation, while increasing cloud adoption fuels demand, enabling agile players to gain market share through innovation and tailored offerings.
The North America segment garnered 53% revenue share in the market in 2023. The presence of major cloud service providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud has established a mature cloud ecosystem in the region, encouraging organizations to implement sophisticated these monitoring solutions. Additionally, North America’s strict regulatory compliance frameworks, such as HIPAA and GDPR (for cross-border operations), have increased the need for real-time monitoring to ensure data security and regulatory adherence.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2025, Cisco Systems, Inc. partnered with Climatiq, a carbon intelligence company, to integrate real-time carbon monitoring into the Cisco Observability Platform. This collaboration enables businesses to track and reduce cloud-related emissions by embedding sustainability metrics into IT operations. Climatiq’s Cloud Carbon Insights app allows Cisco users to optimize server utilization, shift computing workloads to cleaner energy regions, and enhance sustainability strategies with real-time data, helping organizations align cloud operations with their net-zero goals. Moreover, In December, 2024, LogicMonitor partnered with AppDirect, a digital commerce platform, to integrate AI-powered hybrid observability into managed IT services through ‘Veeue powered by AppDirect.’ This collaboration enhances infrastructure monitoring, predictive analytics, and multi-cloud performance management, enabling over 1,500 managed service providers (MSPs) to optimize IT operations, prevent downtime, and improve decision-making. The partnership marks LogicMonitor’s first collaboration with a Technology Service Distributor (TSD), expanding its observability capabilities across complex hybrid environments.
Cardinal Matrix - Market Competition Analysis
Based on the Analysis presented in the Cardinal matrix; Google LLC, Microsoft Corporation, Amazon Web Services, Inc. and are the forerunners in the Cloud Monitoring Market. In September, 2024, Amazon Web Services, Inc. (AWS) expanded its strategic collaboration with NetApp, an intelligent data infrastructure company, to enhance cloud-based data services and CloudOps solutions. This partnership accelerates generative AI adoption, simplifies cloud transactions, and optimizes cloud operations with NetApp's tools like Cloud Insights and Spot by NetApp. By integrating AWS services such as Amazon FSx for NetApp ONTAP, customers gain enhanced performance, security, and scalability for cloud workloads and data management. Companies such as Cisco Systems, Inc., Oracle Corporation, IBM Corporation are some of the key innovators in Cloud Monitoring Market.
Market Growth Factors
Cloud services, such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), are being widely adopted due to the rapid velocity of digital transformation across industries. Organizations increasingly leverage these cloud models to modernize their IT infrastructure, reduce capital expenditures, and enhance scalability and flexibility. Hence, these factors are propelling the growth of the market.Additionally, In today’s fast-paced and digitally driven business environment, ensuring the efficiency of IT operations has become a top priority for organizations across industries. As more and more companies rely on cloud infrastructure to operate their mission-critical apps and services, maintaining these environments has become much more challenging. Thus, the increasing need for efficient IT operations drives the adoption of advanced cloud monitoring solutions.
Market Restraining Factors
However, these monitoring solutions typically involve the continuous observation and analysis of data and system performance, which often requires access to sensitive organizational information. This data is vulnerable to a number of security risks, including insider threats, data breaches, cyberattacks, and unauthorized access, whether it is processed, stored, or transferred via the cloud. Despite advancements in cloud security technologies, the potential risk of confidential data being exposed or misused continues to be a major concern for businesses. Consequently, the pervasive adoption of these monitoring solutions is impeded by these persistent security and privacy concerns, which serve as a barrier.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Driving and Restraining Factors
Drivers
- Growing Adoption Of Cloud Services
- Increasing Need For Efficient IT Operations
- Proliferation Of Multi-Cloud And Hybrid Cloud Environments
Restraints
- Significant Data Security And Privacy Concerns
- High Initial Costs And Complex Pricing Models
Opportunities
- Advancements In AI And Machine Learning
- Rising Adoption Of Iot And Edge Computing
Challenges
- Substantial Integration And Compatibility Issues
- Lack Of Skilled Professionals
Enterprise Size Outlook
By enterprise size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment procured 31% revenue share in the market in 2023. The complexity and scale of IT infrastructures within these organizations drive the large enterprise segment. Large enterprises typically operate in multi-cloud and hybrid cloud environments that demand comprehensive monitoring to ensure optimal performance, security, and regulatory compliance. The need to manage vast amounts of data, support a large user base and ensure the uptime of mission-critical applications pushes these organizations to adopt advanced cloud monitoring solutions.Service Model Outlook
On the basis of service model, the market is divided into SaaS, IaaS, PaaS, and others. The PaaS segment witnessed 15% revenue share in the market in 2023. The Platform as a Service (PaaS) segment is being propelled by the growing utilization of cloud platforms for the development, testing, and deployment of applications. Businesses leverage PaaS solutions to accelerate the software development lifecycle and reduce time-to-market for new applications.Industry Vertical Outlook
Based on industry vertical, the market is segmented into BFSI, IT & telecom, healthcare, government, retail & consumer goods, manufacturing, and others. The BFSI segment recorded 13% revenue share in the market in 2023. The BFSI segment is driven by the sector's digital transformation and the need for secure, compliant, highly available IT systems. Financial institutions increasingly shift to cloud-based platforms to improve customer experiences, streamline operations, and offer digital banking services.
Type Outlook
Based on type, the market is classified into cloud storage monitoring, database monitoring, website monitoring, virtual network monitoring, virtual machine monitoring, and others. The database monitoring segment procured 17% revenue share in the market in 2023. The database monitoring segment is primarily fueled by the growing dependence on cloud databases to support business applications, e-commerce platforms, and data analytics. Enterprises need to ensure high performance, scalability, and security of their databases to deliver seamless user experiences and maintain data integrity.Market Competition and Attributes
The Cloud Monitoring Market remains highly competitive, driven by emerging vendors offering specialized, cost-effective solutions. Smaller firms focus on niche areas like AI-driven analytics, real-time threat detection, and multi-cloud support. Open-source tools and customized services create differentiation, while increasing cloud adoption fuels demand, enabling agile players to gain market share through innovation and tailored offerings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment procured 19% revenue share in the market in 2023. As companies in developing nations like China, India, and Southeast Asia deploy cloud technology to support their growing digital infrastructures, the Asia Pacific area is seeing a rapid digital revolution. The expanding SME sector, increased internet penetration, and government-led initiatives promoting cloud adoption - such as India’s "Digital India" program and China’s cloud computing policies - are major drivers of cloud monitoring adoption in the region.Recent Strategies Deployed in the Market
- Mar-2025: Broadcom, Inc. launched VeloSky, a converged networking solution, to unify fiber, 5G, and satellite connectivity for Communications Service Providers (CSPs). Built on the VeloRAIN architecture, VeloSky enhances AI-optimized network performance, security, and operational efficiency. It features Dynamic Multipath Optimization, bandwidth management via network slicing, and integrated security tools. Partners like MetTel and Vodafone Business support VeloSky’s ability to streamline enterprise connectivity and drive network transformation.
- Feb-2025: IBM Corporation completed the acquisition of HashiCorp, a cloud infrastructure automation and security company, to enhance its hybrid cloud and AI-driven automation solutions. This acquisition strengthens IBM’s portfolio by integrating HashiCorp’s Terraform and Vault offerings with Red Hat OpenShift and Ansible, improving infrastructure management and security in hybrid cloud environments. The move aligns with IBM’s strategy to optimize IT spending, enhance cloud-native application deployment, and accelerate AI-driven automation across enterprises.
- Jan-2025: Datadog, Inc. acquired Quickwit, an open-source, cloud-native search engine for log management. This acquisition enhances Datadog’s observability platform by addressing data residency, privacy, and regulatory compliance challenges for industries like finance, insurance, and healthcare. Quickwit enables organizations to retain logs within their own environment while maintaining full visibility. The integration of Quickwit strengthens Datadog’s capabilities in scalable, cost-effective log search and storage, helping customers meet compliance requirements without compromising observability.
- Sep-2024: Oracle partnered with Amazon Web Services (AWS) to launch Oracle Database@AWS, enabling customers to access Oracle Autonomous Database and Oracle Exadata Database Service within AWS. This integration simplifies database migration, enhances performance, and offers seamless connectivity between Oracle databases and AWS services, including AI and ML tools. The collaboration ensures low-latency connections, unified support, and flexible procurement via AWS Marketplace, benefiting enterprises across industries.
- Sep-2024: IBM Corporation acquired Kubecost, a Kubernetes cost monitoring and optimization company, to enhance its FinOps capabilities. This acquisition strengthens IBM's FinOps Suite by integrating Kubecost with IBM Cloudability and IBM Turbonomic, providing real-time cost visibility and optimization for Kubernetes workloads. The move aligns with IBM’s strategy to support FinOps teams and DevOps practitioners in managing cloud investments efficiently while optimizing cloud performance and cost across hybrid environments.
List of Key Companies Profiled
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Cisco Systems, Inc.
- IBM Corporation
- Oracle Corporation
- LogicMonitor, Inc.
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Datadog, Inc.
- Broadcom, Inc. (CA Technologies, Inc.)
- IDERA, Inc.
Market Report Segmentation
By Enterprise Size
- SMEs
- Large Enterprises
By Service Model
- SaaS
- IaaS
- PaaS
- Other Service Model
By Industry Vertical
- IT & Telecom
- BFSI
- Retail & Consumer Goods
- Healthcare
- Government
- Manufacturing
- Other Industry Vertical
By Type
- Cloud Storage Monitoring
- Website Monitoring
- Database Monitoring
- Virtual Network Monitoring
- Virtual Machine Monitoring
- Other Type
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. Global Cloud Monitoring Market by Enterprise Size
Chapter 6. Global Cloud Monitoring Market by Service Model
Chapter 7. Global Cloud Monitoring Market by Industry Vertical
Chapter 8. Global Cloud Monitoring Market by Type
Chapter 9. Global Cloud Monitoring Market by Region
Chapter 10. Company Profiles
Companies Mentioned
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Cisco Systems, Inc.
- IBM Corporation
- Oracle Corporation
- LogicMonitor, Inc.
- Microsoft Corporation
- Google LLC (Alphabet Inc.)
- Datadog, Inc.
- Broadcom, Inc. (CA Technologies, Inc.)
- IDERA, Inc.
Methodology
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