Europe Premium Messaging Market Size, Share & Trends Analysis Report By Product (A2P SMS, P2A MMS, A2P MMS, and P2A SMS), By Application (Entertainment & Media, BFSI, Hospitality, Outsourcing, Retail), By Country and Growth Forecast, 2024 - 2031

The Europe Premium Messaging Market is expected to witness market growth of 8.7% CAGR during the forecast period (2024-2031).

The Germany market dominated the Europe Premium Messaging Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $9.00 billion by 2031. The UK market is exhibiting a CAGR of 7.8% during 2024-2031. Additionally, the France market is expected to experience a CAGR of 9.5% during 2024-2031.



One of the key driving forces behind the growth of premium messaging is the rapid adoption of mobile banking and digital payments. With increasing users relying on mobile wallets, banking apps, and online transactions, the need for secure authentication messages, One-Time Passwords (OTPs), and fraud alerts has skyrocketed. Premium messaging solutions ensure these sensitive messages are delivered promptly and securely, helping financial institutions and e-commerce platforms mitigate fraud risks.

The expansion of mobile subscribers globally has significantly boosted the demand for premium messaging services. With billions of people owning mobile devices, smartphones have become the primary platform for users to access digital content. Businesses are transitioning from traditional SMS to RCS, which facilitates multimedia-rich messaging with interactive elements, videos, and images as a result of the rapid expansion of 4G and 5G networks. Governments and public service providers also leverage premium messaging for mass communication, public safety alerts, and healthcare campaigns. A notable example was during the COVID-19 pandemic when governments used SMS to send vaccine appointment reminders, lockdown notifications, and health advisories to millions of citizens. As mobile subscriptions grow, businesses and public organizations will increasingly depend on premium messaging for secure, scalable, and direct communication, making it an essential part of digital transformation and customer engagement strategies.

Germany’s retail industry is transforming digitally, with businesses investing heavily in premium messaging to improve customer engagement and sales. Retailers use SMS and RCS (Rich Communication Services) to send personalized offers, loyalty program updates, and abandoned cart reminders. Major retail brands like Zalando and Lidl have integrated AI-driven messaging platforms that enable customers to receive real-time order tracking updates, product recommendations, and promotional alerts via SMS and WhatsApp Business API. The German government supports the digitization of retail through initiatives like the Digital Strategy 2025, which promotes the adoption of e-commerce tools, AI-based customer interaction technologies, and secure messaging platforms. Thus, as businesses continue to digitize their customer engagement strategies, Europe’s premium messaging market is set to witness sustained growth.

List of Key Companies Profiled

• Deutsche Telekom AG
• Orange S.A.
• Vodafone Group Plc
• China Telecom Corporation Limited
• Twilio, Inc.
• AT&T Inc.
• Sinch AB
• SoftBank Group Corporation
• Vonage Holdings Corp. (Ericsson AB)
• NTT Docomo, Inc. (NTT Data Corporation)

Market Report Segmentation

By Product

• A2P SMS
• P2A MMS
• A2P MMS
• P2A SMS

By Application

• Entertainment & Media
• BFSI
• Hospitality
• Outsourcing
• Retail
• Other Application

By Country

• Germany
• UK
• France
• Russia
• Spain
• Italy
• Rest of Europe