Australia Meat Snacks Market Report and Forecast 2025-2034

According to this report, the Australia meat snacks market size reached a value of nearly USD 49.1 million in 2024. Aided by increasing demand for convenient, high-protein snack options and the growing trend towards healthier, on-the-go food solutions, the market is projected to grow at a CAGR of 4.2% between 2025 and 2034 to reach a value of around USD 74.3 million by 2034.

Meat snacks, such as jerky, meat sticks, and dried sausages, have become an increasingly popular choice among Australian consumers due to their convenience, portability, and high protein content. These products, traditionally associated with hunters and outdoor enthusiasts, have found a place in the everyday snacking habits of a broad consumer base. As consumer preferences shift towards protein-rich snacks that support active and healthy lifestyles, the demand for meat snacks has surged.

The Australia meat snacks market growth is supported by evolving consumer tastes, technological advancements in food preservation, and the rising focus on health and wellness. Moreover, as more individuals adopt health-conscious lifestyles, there has been an increased emphasis on protein as an essential macronutrient for muscle growth, weight management, and overall well-being. Meat snacks, particularly jerky and meat sticks, are seen as an ideal snack option that provides a significant source of protein without excess sugars and carbohydrates.

As per the Australia meat snacks market analysis, the fitness and health-conscious demographic, including gym-goers, athletes, and individuals following specific dietary plans like keto or paleo, are increasingly seeking protein-rich, low-calorie snack options. Meat snacks meet these dietary preferences, making them highly popular in the health and wellness sector.

With a growing focus on plant-based diets and alternative protein sources, traditional animal-based protein products like meat snacks continue to maintain strong consumer appeal due to their high-quality protein content. As the demand for protein-rich food continues to grow across all age groups and fitness levels, meat snacks are expected to see sustained market growth.

Another key driver aiding the Australia meat snacks market expansion is the convenience factor. In today’s fast-paced world, many consumers are looking for quick, easy-to-carry snack options that align with their busy lifestyles. Meat snacks such as jerky, dried sausages, and meat sticks offer a portable, ready-to-eat solution that can be consumed on the go without the need for refrigeration or preparation.

Product innovation plays a crucial role in driving the growth of the Australia meat snacks market. Manufacturers are constantly developing new flavours, textures, and formulations to appeal to a broad consumer base. The availability of unique meat snacks, such as flavoured jerky (e.g., teriyaki, spicy, and BBQ), and premium options made from grass-fed beef, free-range poultry, or wild game, is expanding the variety of products available to consumers.

The rise of healthy snacks has also led to innovation in the ingredients used in meat snacks. Many products now feature reduced sodium content, no added preservatives, and clean-label ingredients, catering to health-conscious consumers who seek healthier snack alternatives. Moreover, manufacturers in the Australia meat snacks market are incorporating additional functional ingredients, such as superfoods (e.g., turmeric, ginger), into meat snacks to increase their nutritional value and appeal to consumers seeking snacks that offer additional health benefits.

The premiumisation trend is also evident in the market, with a growing number of consumers willing to pay a higher price for higher-quality, ethically sourced, and artisanal meat snacks. This trend is contributing to the Australia meat snacks market growth, particularly in the gourmet and high-end meat snack categories.

The increasing focus on health and wellness is another factor that is benefiting the Australia meat snacks market dynamics. As Australians become more conscious about the ingredients in the food they consume, many are opting for clean-label products that are free from artificial additives, preservatives, and sugars. Meat snacks are seen as a healthier alternative to traditional snack foods like chips, crackers, and candy bars, offering a higher protein content without the empty calories.

Consumers in Australia are becoming increasingly interested in premium and artisanal meat snacks. These products, which are made from high-quality ingredients and often feature unique or exotic flavours, are attracting a more discerning consumer base. As the demand for gourmet snacks rises, manufacturers are capitalising on this trend by offering products made from grass-fed beef, wild game meats, and ethically sourced poultry. This is one of the key Australia meat snacks market trends.

As sustainability continues to be a major concern for consumers, there is an increasing demand for sustainably produced meat snacks. Consumers are becoming more aware of the environmental impact of their food choices and are actively seeking brands that promote ethical sourcing and responsible farming practices. This includes opting for grass-fed, free-range, and humanely raised animals in meat snack products.

Moreover, the growing focus on carbon footprint reduction and eco-friendly packaging is shaping the Australia meat snacks market landscape. As consumer preferences continue to shift towards sustainable and environmentally responsible products, manufacturers are expected to prioritise more sustainable practices in both production and packaging.

With the rise of plant-based diets and increasing consumer interest in alternative protein sources, the Australia meat snacks market is seeing a growing demand for plant-based meat snacks. These products cater to vegans, vegetarians, and flexitarians looking for meat-free alternatives that still offer high protein content and satisfy the craving for savoury snacks.

Manufacturers are developing plant-based jerky and other meat snack substitutes made from ingredients such as soy protein, tempeh, mushrooms, and jackfruit. As the market for plant-based snacks continues to expand, the demand for plant-based meat snacks is expected to increase.

The Australia meat snacks market is expected to continue growing in the coming years, driven by the increasing demand for high-protein, convenient snacks, product innovation, and the shift towards healthier, on-the-go eating habits. As demand for high-protein, convenient, and innovative snack options continues to rise, the market presents significant opportunities for growth.

Market Segmentation

The market can be divided based on source type, product type, distribution channel, and region.

Market Breakup by Source Type

• Poultry
• Pork
• Beef
• Others

Market Breakup by Product Type

• Sticks
• Sausages
• Jerky
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

Market Breakup by Country

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia meat snacks market. Some of the major players explored in the report are as follows:

• Tasmanian Jerky Pty Ltd.
• Jack Link’s Australia LLC
• The Jerky Co.
• Original Beef Chief
• Bigwig Jerky Co.
• Jack Link’s Australia LLC
• Others