Australia Meal Replacement Products Market Report and Forecast 2025-2034

According to this report, the Australia meal replacement products market size reached a value of nearly USD 195.5 million in 2024. Aided by increasing demand for convenient, nutritious, and on-the-go meal solutions, the market is projected to grow at a CAGR of 5.1% between 2025 and 2034 to reach a value of around USD 322.5 million by 2034.

Meal replacement products, including shakes, bars, soups, and ready-to-eat meals, are becoming increasingly popular in Australia due to the growing demand for quick, balanced, and portable meal solutions that fit into the fast-paced lifestyles of modern consumers. As consumer preferences shift towards more convenient and health-conscious options, the Australia meal replacement products market is expected to grow. Meal replacement products are seen as an ideal solution for individuals seeking balanced nutrition, weight management, or time-saving alternatives to traditional meals.

The growing emphasis on health and wellness is one of the primary drivers aiding the Australia meal replacement products market growth. Australians are becoming more health-conscious and are seeking food solutions that provide essential nutrients, promote weight management, and support an active lifestyle. As busy professionals, fitness enthusiasts, and health-conscious individuals strive to meet their daily nutritional needs, meal replacement products have gained significant popularity due to their high protein content, balanced macro and micronutrients, and convenience.

As per the Australia meal replacement products market analysis, the Australian consumer base is increasingly adopting on-the-go eating habits, driven by busy lifestyles and long working hours. Meal replacement products, which are available in convenient formats like ready-to-drink shakes and portable snack bars, allow consumers to consume a balanced meal while on the move, whether at work, during travel, or between activities.

As the demand for personalised nutrition grows, consumers are increasingly seeking meal replacement products that cater to their specific dietary needs, preferences, and health goals. Whether individuals are looking for weight loss, muscle gain, energy-boosting solutions, or dietary restrictions like gluten-free, vegan, or low-carb diets, there is a growing focus on providing tailored meal replacement products that align with these diverse requirements. This is driving the Australia meal replacement products market development.

Meal replacement products are also gaining popularity as a tool for weight management. Many Australians are turning to these products as part of their efforts to manage their weight, as they provide a controlled portion size and are often low in calories while being nutrient-dense. The integration of meal replacements into fitness and wellness programs has further fuelled their popularity among Australians looking to optimise their health.

Consumers in Australia are becoming increasingly conscious of the ingredients used in their food products, which is substantially influencing Australia meal replacement products market dynamics. The clean-label trend, where products are made with natural, transparent ingredients and minimal processing, is gaining momentum. Consumers are looking for meal replacements made from whole foods, organic ingredients, and those free from artificial additives, preservatives, and sweeteners.

Manufacturers are responding to this demand by formulating meal replacement products that focus on providing clean, nutritious, and minimally processed ingredients, such as plant-based proteins, whole grains, and healthy fats. This trend aligns with the broader demand for healthy, sustainable, and environmentally friendly food choices, which are driving the innovation in meal replacement offerings.

As plant-based diets and veganism continue to gain popularity in Australia, there is a significant rise in the demand for plant-based meal replacement products. Many consumers are now seeking alternatives to traditional animal-based proteins, which has led to the development of vegan-friendly meal replacements made from plant-based proteins like pea protein, soy protein, and hemp protein. This is one of the key Australia meal replacement products market trends.

The innovation of new formats and functional meal replacements is also playing a significant role in shaping the Australia meal replacement products market landscape. In addition to traditional shakes and bars, there is an increasing variety of ready-to-eat meals, soups, and smoothies that cater to the convenience and nutritional needs of busy consumers. These options offer additional choices for consumers looking for a balanced, quick, and satisfying meal replacement.

Furthermore, the inclusion of functional ingredients such as probiotics, superfoods (e.g., chia seeds, spirulina), and adaptogens in meal replacements is a growing trend. These ingredients are being added to provide additional health benefits, such as gut health, stress relief, and immune support, further enhancing the appeal of meal replacement products for health-conscious consumers.

Despite the growing demand for meal replacement products, price sensitivity remains a challenge. Many premium meal replacement products, particularly those with clean-label or plant-based ingredients, come at a higher price point. While consumers are willing to invest in health and convenience, some may be deterred by the cost of these products compared to traditional meals or snacks.

Although meal replacements are gaining popularity, there is still a need for consumer education regarding the benefits and proper use of meal replacement products. Some consumers may be unaware of how meal replacements can fit into their daily routines or may not fully understand their nutritional value. As the market evolves, manufacturers and distributors must focus on increasing consumer awareness and providing clear information about the advantages and proper usage of these products.

The Australia meal replacement products market is experiencing robust growth, driven by evolving consumer preferences for healthy, convenient, and customised food options. With increasing demand for high-protein, nutrient-dense, and on-the-go meal solutions, the market is set for continued expansion. As innovation, personalised nutrition, and plant-based alternatives gain momentum, the sector presents significant opportunities for growth. Manufacturers who adapt to consumer trends and prioritise clean ingredients, convenience, and functionality will be well-positioned to thrive in this dynamic market.

Market Segmentation

The market can be divided based on type, distribution channel, and region.

Market Breakup by Type

• Nutritional Bars
• Powdered Products
• Ready-to-Drink Products
• Others

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Australia meal replacement products market. Some of the major players explored in the report are as follows:

• Nestlé SA
• Abbott Laboratories
• Glanbia Plc
• Herbalife International of America, Inc.
• Amway Corp.
• VYBEY
• Others