Home Textile - Global Stategic Business Report

The global market for Home Textile was estimated at US$128.3 Billion in 2024 and is projected to reach US$167.2 Billion by 2030, growing at a CAGR of 4.5% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Home Textile market.

Global Home Textile Market - Key Trends & Drivers Summarized

Is the Home Evolving into a Wellness and Aesthetic Sanctuary?

The home textile market is thriving amid a broader lifestyle transformation where the home is no longer seen as just a place of shelter, but as a curated sanctuary of comfort, wellness, and visual identity. This shift has been accelerated by the increase in time spent at home - driven initially by the pandemic but sustained by hybrid work culture and renewed interest in interior living. Consumers are increasingly investing in textiles not only for functionality but for emotional comfort, aesthetic coherence, and sensory indulgence. Bed linens, cushions, throws, curtains, and rugs have become central to creating cozy, calming, and stylish interiors. In this new paradigm, home textiles are tools of self-expression and mood-setting, with colors, textures, and materials chosen to reflect personal lifestyle aspirations and seasonal themes.

Across all demographics, there is rising attention toward tactile quality, visual harmony, and material origin. Textiles have moved from background décor elements to the forefront of home styling decisions. From earthy linens and stonewashed cottons to plush velvets and printed jacquards, consumers are combining utility with artistry. Bedrooms are being styled like boutique hotel suites, living rooms like lifestyle studio sets, and bathrooms like spa-inspired retreats - all using textiles to shape the ambiance. Furthermore, the growing popularity of open-concept homes has increased the demand for acoustic and visual zoning, often achieved using layered fabrics like heavy drapes, fabric room dividers, and textured wall hangings. These evolving preferences are redefining the role and impact of home textiles in both everyday and aspirational living.

Can Sustainability and Smart Innovation Reinvent Traditional Textile Categories?

Sustainability has become a dominant influence in the home textile industry, as consumers grow increasingly conscious of the environmental footprint of their purchases. Textile brands are responding with a wide array of innovations, from organic cotton and hemp-based products to recycled polyester, bamboo fiber, and closed-loop manufacturing. Certifications such as GOTS (Global Organic Textile Standard), OEKO-TEX, and Fair Trade are now critical trust signals for ethically aware buyers. In parallel, product design is shifting to support durability, washability, and circularity - promoting longer life cycles, easier maintenance, and eco-friendly disposal. The rise of multi-use and reversible products is also helping reduce overconsumption, making sustainability an accessible and stylish choice for all income segments.

On the innovation front, smart home trends are influencing textile design as well. Thermoregulating bed linens, moisture-wicking bathroom towels, anti-bacterial kitchen cloths, and blackout curtains with sound-dampening capabilities are turning traditional categories into functional performance zones. Home automation systems are now integrating smart drapes and window textiles that adjust automatically to light and temperature changes. These feature-rich offerings cater to tech-forward consumers who expect home furnishings to work as hard as they do. Meanwhile, digital textile printing is enabling highly customized, low-waste production processes, allowing brands to offer rapid trend response, limited edition drops, and personalized home accessories at scale. The blend of sustainability and smart performance is redefining the boundaries of what home textiles can be - pushing the industry from static décor toward dynamic utility.

Are Consumer Lifestyles and Global Cultures Driving New Design Narratives?

As the concept of home becomes more personalized, globalized, and hybrid in its expression, consumers are increasingly seeking home textiles that align with their cultural identity, lifestyle needs, and aesthetic narratives. The modern consumer is no longer confined to mass-produced, one-style-fits-all products; instead, there is a growing appreciation for globally inspired patterns, locally sourced fabrics, and storytelling through design. Bohemian, Scandinavian, Moroccan, Japandi, and other cross-cultural styles are gaining traction, often mixed within a single household to reflect individual and family identities. Textiles are often the medium through which this eclecticism is achieved - via embroidered cushions, ethnic throws, kantha quilts, or ikat-patterned curtains.

Moreover, changing family structures and living formats are creating new textile needs. Multi-generational homes, rental lifestyles, and compact urban apartments are driving demand for modular, easy-care, and multipurpose textile solutions. Children’s textiles are gaining sophistication, offering both safety features and playful, developmental designs. The rise of pet-inclusive households is creating niche demand for durable, washable, and odor-resistant fabrics. E-commerce and social media have amplified these lifestyle shifts, making it easier for consumers to discover new textile aesthetics, DIY styling techniques, and design influencers across the globe. As people increasingly treat their homes as expressions of self, the demand for unique, story-rich textiles is propelling new design directions and fueling category expansion across the board.

What’s Fueling the Growth of the Global Home Textile Market?

The growth in the home textile market is driven by several interlinked forces across consumer behavior, product innovation, and distribution evolution. First and foremost, the lifestyle-driven revaluation of the home - particularly in post-pandemic contexts - has boosted investment in comfort-enhancing, aesthetically appealing textile goods. The sustained rise in hybrid work, home-based routines, and self-care culture has elevated demand for high-quality bedding, drapery, bath linen, and soft furnishings. Technological advancements in textile functionality - such as temperature regulation, anti-microbial treatments, stain resistance, and wrinkle-free finishes - are expanding the utility value of products while appealing to time-strapped consumers.

Sustainability is another core driver, as consumers prioritize organic, recyclable, and ethically sourced materials, creating rapid growth in eco-friendly textile segments. Digitally native brands and D2C platforms are reshaping how textiles are discovered and purchased, leveraging personalization tools, influencer marketing, and fast design-to-delivery models. AR/VR visualization tools are also helping online shoppers confidently choose patterns and color schemes suited to their space. Additionally, growth in real estate development, hospitality, and short-term rentals is fueling B2B demand, while gifting, seasonal décor, and festival-driven purchases are creating new consumer touchpoints. Finally, emerging markets with rising middle-class populations are contributing to global volume growth, while premiumization trends in mature economies are driving higher average selling prices. Together, these demand-side and innovation-led factors are solidifying the home textile market as a dynamic, resilient, and design-driven global category.

Report Scope

The report analyzes the Home Textile market, presented in terms of market value (US$ Thousand). The analysis covers the key segments and geographic regions outlined below.

Segments: Product (Bedroom Linen, Bathroom Linen, Carpets & Floor Coverings, Kitchen Linen, Curtains & Drapes); Material (Polyester Material, Cotton Material, Silk Material, Wool Material, Other Materials); Distribution Channel (Offline Distribution Channel, Online Distribution Channel)

Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Bedroom Linen segment, which is expected to reach US$71.2 Billion by 2030 with a CAGR of a 4.6%. The Bathroom Linen segment is also set to grow at 5.3% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, estimated at $34.9 Billion in 2024, and China, forecasted to grow at an impressive 8.2% CAGR to reach $34.6 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Home Textile Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Home Textile Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Home Textile Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as American Textile Company, Boll & Branch, Création Baumann, Etro Home Collection, F. Schumacher & Co. and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 42 Featured):

• American Textile Company
• Boll & Branch
• Création Baumann
• Etro Home Collection
• F. Schumacher & Co.
• Gohar Textile Mills Pvt Ltd.
• Jim Thompson Fabrics
• Milliken & Company
• Mohawk Industries
• Parachute Home
• Ralph Lauren Corporation
• Shaw Industries
• Springs Global US
• Standard Textile
• TJX Companies
• Urbanara
• Welspun India Ltd.
• WestPoint Home
• Williams-Sonoma, Inc.
• Zara Home

Tariff Impact Analysis: Key Insights for 2025

Global tariff negotiations across 180+ countries are reshaping supply chains, costs, and competitiveness. This report reflects the latest developments as of April 2025 and incorporates forward-looking insights into the market outlook.

The analysts continuously track trade developments worldwide, drawing insights from leading global economists and over 200 industry and policy institutions, including think tanks, trade organizations, and national economic advisory bodies. This intelligence is integrated into forecasting models to provide timely, data-driven analysis of emerging risks and opportunities.

What’s Included in This Edition:

• Tariff-adjusted market forecasts by region and segment
• Analysis of cost and supply chain implications by sourcing and trade exposure
• Strategic insights into geographic shifts

Buyers receive a free July 2025 update with:

• Finalized tariff impacts and new trade agreement effects
• Updated projections reflecting global sourcing and cost shifts
• Expanded country-specific coverage across the industry