Push Notifications Software Market Report 2025

This push notifications software market report delivers an in-depth analysis of the market’s key characteristics, including size, growth potential, and segmentation. It provides a detailed breakdown of the market across major regions and leading countries, highlighting historical data and future growth projections. The report also examines the competitive landscape, market share insights, emerging trends, and strategic developments shaping the market.

The push notifications software market size has grown exponentially in recent years. It will grow from $21.97 billion in 2024 to $27.91 billion in 2025 at a compound annual growth rate (CAGR) of 27.1%. The growth in the historic period can be attributed to mobile app proliferation, the rise of smartphones, user engagement needs, improvements in-app monetization, and advancements in personalization.

The push notifications software market size is expected to see exponential growth in the next few years. It will grow to $72.08 billion in 2029 at a compound annual growth rate (CAGR) of 26.8%. The growth in the forecast period can be attributed to increasing mobile app usage, adoption of omnichannel marketing strategies, growth in e-commerce, advancements in AI and machine learning, and increased focus on customer retention. Major trends in the forecast period include personalization and AI integration, growth in mobile commerce, increased adoption of rich media, omnichannel notification strategies, regulatory compliance, and data privacy.

The growing number of internet users is projected to boost the expansion of the push notifications software market. This increase in internet users is attributed to greater global connectivity, affordable smartphones, and broader access to mobile data and broadband services. Push notifications software enhances user interaction by delivering timely, personalized alerts directly to users' devices. For example, a survey by Statistics Canada, covering December 2022 to April 2023, revealed that internet usage among Canadians aged 15 and older rose to 95% in 2022, up from 92% in 2020. The most notable increase was among Canadians aged 75 and older, whose internet usage grew from 62% in 2020 to 72% in 2022. Consequently, this surge in internet users is fueling the growth of the push notifications software market.

Major companies in the push notifications software market are focusing on integrating circulation notices to provide users with timely updates about their account activities, such as due dates for borrowed items and the availability of requested materials. This feature helps boost user engagement by delivering relevant information, even when users aren't actively using the app, ensuring they stay informed about their interactions with the library. For example, in August 2024, Clarivate, a US-based software company, introduced new push notifications for Innovative Mobile, targeting research professionals, academics, and intellectual property managers. This feature alerts users to library circulation activities, improving the overall user experience by keeping them updated on important account details.

In February 2024, Superfluid, a finance company based in the UK, formed a partnership with Push Protocol to advance decentralized notifications for its users. This collaboration seeks to incorporate Web3-native notifications into Superfluid's money-streaming services, enabling users to receive real-time alerts and updates on their financial activities. Push Protocol, headquartered in Singapore, is a provider of notification services.

Major companies operating in the push notifications software market are Braze Inc., MoEngage, CleverTap, Mixpanel Inc., Urban Airship Group Inc., Firebase Cloud Messaging (FCM), eSputnik, VWO Engage, OneSignal, Cerebro, Leanplum Inc., Crisp Inc., SendPulse Inc., Taplytics Inc., Airship, Pusher, Pushwoosh, Aimtell, Beamer, Catapush SRL, CleverPush GmbH, Notix, PushAlert, PushEngage, WonderPush.

North America was the largest region in the push notifications software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the push notifications software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the push notifications software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Push notifications software is a digital tool that allows businesses and app developers to send timely, targeted messages directly to users' devices, including smartphones, tablets, and computers. These messages appear as alerts on the device’s screen, even if the user is not currently interacting with the app or website.

The key components of push notification software are the software and the service. The software includes the applications and platforms that enable businesses to create, manage, and dispatch notifications to users' devices. It is available in on-premise and cloud deployment models and caters to both large enterprises and small to medium-sized enterprises (SMEs). This software supports personal computers (PCs) and mobile devices and is used across various sectors, including banking, financial services and insurance (BFSI), media and entertainment, travel and tourism, hospitality, retail and e-commerce, among others.

The push notification software market research report is one of a series of new reports that provides push notification software market statistics, including push notification software industry global market size, regional shares, competitors with a push notification software market share, detailed push notification software market segments, market trends and opportunities, and any further data you may need to thrive in the push notification software industry. This push notification software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The push notifications software market includes revenues earned by entities by providing services such as audience segmentation, message creation tools, multi-platform support, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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